I heard a definition of an expert several years ago that still has powerful meaning today: An expert is a person who applies the lessons learned from the many, many mistakes he/she has made in a particular area. In other words, through the process of trial and error, education, training, experience and more - an expert has achieved a certain level of mastery. I just love that!

The Group Mastery Experts are truly experts who have achieved mastery in focused areas of business.  Each of these outstanding professionals are well-equipped to lend their expertise to support our community of learners:

• Regina Baker - Ecommerce Solutions (Shopping Cart, Online Marketing)
• Leesa Barnes - Social Media Marketing
• Kristen Beireis - Marketing Implementation
• Lou Bortone - Online Video Production (DIY Tech Talk)
• Shannon Cherry - Publicity/Media
• Carol Deckert - Netweaving
• Charly Leetham - Blog Customization (DIY Tech Talk)
• Joselin Mane - Internet Strategy (DIY Tech Talk)
• Allison Nazarian - Copywriting
• Kathie Thomas - Blogging

Via the 90 Minute Mastery Webinar program, the monthly marketing mastermind calls, DIY Tech Talks, technology sessions, blog posts, TV and special community events, the Group Mastery Experts help our group coaches learn easy, fun and profitable ways to create, market and deliver a successful group coaching program.  Now, that's REAL learning!!

Karen Swim - Press Release Expert

Have you ever scanned a newspaper or digital news feed when a headline caressed your senses enticing you to read? Or perhaps you had the TV news on as background noise and had your ears tickled by a story lead-in that made you sit up and take notice?

In our information driven world, before we can deliver content we must gain attention. This is the art and science of press release writing. A good press release has a headline that you can “see” in a newspaper or “hear” being spoken by an on air reporter. Your press release should provide the facts (who, what, where, when, why, how) of your news, expertise or event but facts alone will not get you noticed. Those facts will comprise the substance of your release but your story will provide the sizzle.

If your facts sit on the page like a mathematical formula you are unlikely to get the attention you desire. A good story, however, will pull your audience in and get them to take action.

It is my pleasure to have the opportunity to work with the Group Mastery community to turn your news into NEWS!  My team of writers and I delight in finding creative angles to highlight your expertise to your target audience. We work with PR agencies, corporations and individuals developing news, marketing and social media releases. We truly are looking forward to serving this delightful community of movers and shakers.  More about me

Regina Baker - eCommerce Solutions Expert

I am thoroughly honored and excited about being your ecommerce solutions expert at Group Mastery for Speakers, Trainers and Workshop Leaders.

As WendyY will tell you, I get pumped up about educating business owners about ecommerce solutions when it comes to full powered shopping cart solutions.

There is a huge segment of Small Business Owners who earn a living by simply working from home. However, due to limited education when it comes to Internet Marketing, the small business owner is sometimes hit with the most scams. Unscrupulous people prey on the small business owner who's just starting out. SBO's who so desperately want to sell their own products that sometimes they will invest in a fraudulent program or be convinced they need to spend hundreds of dollars each month on a shopping cart with lots of bells and whistles.

That's where I come in. More about Regina

Small businesses everywhere need to be smart with their money but also should know when to invest in a program that can grow with their business. Even if you have just one product to sell, invest in a shopping cart that offers:

* Secure ordering
* Multiple payment options
* Multiple product and pricing options
* Autoresponders
* Affiliate Program Software
* Tracking Solutions

Ever wondered what eCommerce is, how to set up an autoresponder, how shopping carts work, which affiliate software is most beneficial to you as a business owner or the most efficient way to test and track marketing campaigns?

Simply put, I’m what you call an “Ecommerce Solutions Advisor” a person who recommends, teaches, advises or otherwise helps people according to their ecommerce needs.  Get ready to get your questions answered!  I look forward to meeting you and serving your ecommerce solutions needs at Group Mastery.