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While many want to use social media, they let their fears of technology stop them from using this wonderful marketing tool. Watch this 3-minute video as I share with you the #1 way people sabotage their social media success and how you can replace your fears with opposite beliefs.

Leesa Barnes - Social Media Marketing Expert

Named as one of the Top 50 Most Influential Women in Social Media, Leesa Barnes is an award winning blogger, social media expert and author of Podcasting for Profit. She is President of Caprica Interactive Marketing, a training and development company that teaches businesses how to get active with social media in 3 easy steps using the Marketing Fit system.

Karen Swim - Press Release Expert

Have you ever scanned a newspaper or digital news feed when a headline caressed your senses enticing you to read? Or perhaps you had the TV news on as background noise and had your ears tickled by a story lead-in that made you sit up and take notice?

In our information driven world, before we can deliver content we must gain attention. This is the art and science of press release writing. A good press release has a headline that you can “see” in a newspaper or “hear” being spoken by an on air reporter. Your press release should provide the facts (who, what, where, when, why, how) of your news, expertise or event but facts alone will not get you noticed. Those facts will comprise the substance of your release but your story will provide the sizzle.

If your facts sit on the page like a mathematical formula you are unlikely to get the attention you desire. A good story, however, will pull your audience in and get them to take action.

It is my pleasure to have the opportunity to work with the Group Mastery community to turn your news into NEWS!  My team of writers and I delight in finding creative angles to highlight your expertise to your target audience. We work with PR agencies, corporations and individuals developing news, marketing and social media releases. We truly are looking forward to serving this delightful community of movers and shakers.  More about me

Carol Deckert, Netweaving Expert

My name is Carol Deckert, and I’m pleased to be the Group Mastery Expert in Netweaving and Networking.    My plans are to help Group Mastery learners build high-quality, long-lasting business relationships to strengthen and build their business.  My knowledge comes from real-life experience, the school of “hard knocks” if you will, from learning by doing, making mistakes and fine-tuning my skills.  At this writing, I'm connected to more than 6,700 people on LinkedIn; almost 1,300 Facebook friends, more than 1,800 followers on Twitter and 10,000+ contacts in my Outlook address book.  My passion is in developing relationships and teaching others to do the same.  Can you tell?   More about Me

Relationship building takes time and is not something that happens over night. You need to nurture your relationships so your network is long lasting. If you try to leverage relationships right after you meet people, then you will most likely not be successful because you have not built trust, friendship, and credibility.

You won’t be offered “cookie-cutter” solutions, but you will learn to build a network that is customized to your personality and your business.

Netweaving is actually a two-step process:

(1) you can be a Connector where you put two people together that can help one another, without any immediate expectation of payback to you and/or

(2) you could be a Resource - the one who others can come to when they need some type of help - the "go-to" person or the person with great connections.

Netweaving is the latest step in networking and it is based on "Paying it Forward" - having no expectations of an immediate return to you.  “Netweavers” realize that good comes back to them in many undisguised ways.

The difference between networking and netweaving is that in networking, you are looking to receive business for yourself - in netweaving, you are looking to find business for others - paying it forward will usually result in a tremendous payoff for you, at a time when it is least expected!

We will work together, in seminars and group forum discussions to help you develop your networking plan, a critical piece of your marketing plan to move your business forward.