May 5, 2009
Time to Get It Action
Kristen Beireis Marketing Implementation Expert
I was so excited when WendyY asked me to be an expert for Group Mastery! WendyY gets the marketing juices going for many of her learners and I love the idea of being there to help make sure those juices get into action.
Little did I know four years ago that my love for marketing would allow me to play in marketing everyday. I love playing with different marketing systems and tools. I do my own marketing for my business and coordinate the marketing implementation for my client coaches. All while using the marketing skills I learned over 10 years while being an actress, an online retail business owner, and/or an Administrative Assistant/Office Manager.
Creating marketing plans is easy, but none of them will bring in an income unless you put them into action. I’m all about action. Group coaching is a GREAT way to change as many lives as you can, Coaches! It’s my job to make sure your message gets out into the world, so the right clients show up for group coaching. That's marketing!
Most of my clients are advanced in their careers and are ready to bring in a professional team to help them manage their marketing. If this is you, you've been so busy with the marketing aspect of your business, and your relationship building, and creative development has gone neglected. You may even have a full blown marketing plans ready to go, but have no idea what it’s going to take to make them happen. Isn't it time to stop trying different marketing strategies, creating a willy-nilly approach to nowhere? I’m here to help provide focus and prioritization, so your marketing plans DO get implemented with results.
I'm a detail-oriented person who likes to fly by the seat of my pants. This ability allows me to go with the flow and make sure the little details are handled easily and quickly. It’s not hard to implement a marketing plan, it just takes a little knowledge and someone who can make sure you’ve got all your bases covered. More about Kristen
Kristen Beireis is the Marketing Implementation Expert for Group Mastery. She works with successful coaches who are so buried in marketing they are leaving hundreds of thousands of dollars on the table. Kristen and her team free coaches up to earn those hundreds of thousands of dollars without breaking a sweat.
March 26, 2009
Get On Board the Video Express!
Lou Bortone - Online Video Expert
When WendyY asked me to be one of the Group Mastery Experts, I was delighted to get involved. I love using video as a marketing and branding tool, and I knew right away that folks who work with WendyY would be open to learning more about online video branding. I'll jump at the chance to share my passion for video!
In fact, I feel like I’ve been riding the Online Video train since it was the Little Engine That Could. Now Online Video is a Bullet Train, and it’s about to shoot out of the station like missile. And we've got an opportunity to get on board!
Train analogies aside, Online Video has become a mainstream marketing tool, and an almost “must have” if you’re an online marketer or solopreneur selling any kind of product or service. The growth of online video as a marketing and branding medium is astronomical, and the opportunity is enormous. So whether you embrace it or not, you have a vested interest in online video. Might as well hop on board the video express and join the fun!
Most entrepreneurs I talk with have a few common reasons why they haven’t yet used video in their marketing efforts. They know they should be using video – they realize the power of video, and the positive impact that it can have on their business – but they just haven’t gotten started. (Maybe this sounds a bit like you?) Most either don’t know where to begin, are intimidated by the technology, or they’re afraid that they won’t “come off” good on camera. Well I'm here to help!
The truth is, I'm no techno-whiz! My background is originally television marketing and promotion. I learned all the online video stuff just over the last ten years or so, and most of it has been trial and error. In other words, online video is really not that complicated! I look forward to participating in this group and sharing some video tips and tricks. I want to make sure that no one misses that train!
Lou Bortone is the new Online Video Expert for Group Mastery. Lou spent many years in Los Angeles as a television network marketing executive before becoming an independent producer. Today, Lou helps entrepreneurs get from invisible to highly visible using online video branding.
March 22, 2009
Writing a Call to Action that Gets Results
When you are writing marketing material, the right call to action can make all the difference.
No matter what you are selling, your call to action should be as specific as possible and written for your audience. Your goal is to motivate them to buy what you're selling.
Know what you want them to do
You have to know what you want your customers to do to get the results you expect. Do you want them to download a free report? Buy something? Visit your website? Make sure that your intentions are clear.
Make your call to action visible
Don't bury your call to action somewhere in the middle of a densely written paragraph where it could be missed.
Whether you state it in the beginning, the middle or at the end of your copy, make sure that it can clearly be seen. Make sure it stands apart from other copy by using white space, attention grabbing sub headlines or a bulleted list.
- Make sure the call to action is clear
Don't leave your readers guessing about what you're asking them to do. Make your message very simple and actionable. - Make it compelling
Show your readers how your product or service benefits them upfront. Let them know why they shouldn't refuse your offer. - Create a sense of urgency
Give readers a time period to respond to your offer. Experts say setting a deadline increases your response. - Repeat the call to action if you direct readers to a website
This is very important if you want your customers to buy or sign up for something. Repeating your call to action reminds them of what you want them to do.
Allison Nazarian is the Copywriting Expert for Group Mastery. She is well- and widely known as one of the most honest, experienced, innovative and freshest voices in copywriting and marketing today.
This blog post was reprinted with permission from the author.
