May 5, 2010

Is Money Hiding in Your Group Coaching Blog's Comments?

dollar300Ever found a dollar bill on the ground? Pretty exciting, huh?

Would you like to find a hundred dollar bill… or even a thousand dollar bill?

You don't have to loiter in the bank parking lot hoping someone will drop a large bill. Just go back and review your blog's comments over time. There is money scattered all over the comments section of your blog!

Here are five easy ways to profit from your blog's comments.

1. Notice when a blog post strikes a nerve
Example: A relationship coach writes an article about becoming the person you want to meet. She gets a dozen comments from people saying that they want to take her advice and are trying, but each commenter is struggling to achieve that. That coach could take the questions that are being asked in those comments and create a four-week coaching program with those commenters in mind as her ideal learners. The commenting system even makes it possible for her to reach them to follow-up and gently make sure that they know about the program!

2. Use your comments as a filter for topics
Are you writing about a range of topics? Suppose you are a life coach who writes about productivity, work-life balance and self-care. All wonderful topics but there is a strong likelihood that if you review your posts and comments over time, you'll notice trends that certain topics evoke more responses than others. If your productivity posts generate lively discussions and lots of "thank you" comments, use that as a cue that your audience wants more than just posts on that topic. You could host a quarterly productivity check-in call that could generate a low-stress stream of income for you - and probably inspire lots more blog post ideas, too!

3. Recognize what doesn't work
No matter how good a writer you are, some topics may never get any traction in the comments. Maybe the topic isn't consistent with your brand or you don't bring the same energy to it. If the blog audience doesn't love it, then you might struggle to find program customers, too.

4. Test a topic in your blog
Experimenting with topics in your blog is a great way to find out what resonates with your audience. Before investing a lot of time and resources into developing and marketing a class or product, try blogging about it for a while. Not only is it a great way to create content that you can later use in your program, but it will help you probe the interest of your readers.

5. Engage with your commenters
Comments are often quite short but tantalizing. Sometimes you can reply to a comment with something as simple as "I'd like to learn more from you about your idea" to foster a constructive conversation. It's always valuable to thank your commenters, too.

Your blog is a big part of your marketing effort as a coach. Try mining your comments as a way to painlessly convert that investment into a handsome return.


Laurie Foley, Blogging Expert

Laurie Foley has been helping people and organizations thrive online for more than 15 years. Resourceful and intuitive, she's an online business coach and dedicated guide for those who want to create meaningful work and amplify their message. Besides writing as Group Coaching Mastery's Blogging Expert, you can find Laurie at and on Twitter as @lauriefoley.

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