August 7, 2011
If you're stuck, stalled or just starting out, marketing is at the very heart of getting things going in your coaching business. Marketing is the lifeline of any business yet it's an area that feels daunting for most business owners. Coaches in particular are challenged by doing the marketing you believe it takes to grow. You believe marketing is hard and time consuming. You believe marketing takes so much energy and you just don't have it to give, right?
What if marketing was easier, took little time, gave you energy and you loved doing it?
In order to embrace marketing with new appreciation, you must be open to changing your mindset about what marketing means to you.
You must be willing to experience marketing differently than you have before.
You must challenge yourself to behavior that facilitates the mindset change you desire.
I was browsing Facebook a few minutes ago and saw the headline on the cover of a magazine, "Put Me In the Game, Coach! I Want to Win!" Your mind has to be in the marketing game for you to win clients and more business!
Imagine you're faced with your greatest marketing challenge, like writing copy, posting social media updates or follow-up calls. I have to admit I pause when it comes to follow-up calls, too. Then, I remember three very crucial things about marketing that help me put my mind in my marketing:
- Time is a precious and valuable gift so use it wisely.
You choose how you spend and how it benefits you. You can't afford NOT to spend time marketing your coaching programs and services. Like the dentist telling a child reluctant about flossing his teeth: Only floss the ones you want to keep. Choose to invest your time in marketing to build your business.
- Marketing is a conversation.
I'm very social so whatever marketing-related action I'm taking, I shift my mind into a social mode. I love it when I do! I'm personable and professional. Most of time, clients on the receiving end are pleasantly surprised by the phone call from me. It's just not done in this day and age so I'm also standing out in the crowd by making the call. Start the conversation and keep in going.
- I am always willing, ready and able to engage in marketing activities to grow my coaching business. It's a personal intention statement of mine. I'm sharing it because it empowers and encourages me. I hope it supports you, too. Intention statements give you power to change your mind. Live your intention out loud.
Your mind is composed of elements by which you feel, perceive, think, will, and especially reason. You can change your mind and ultimately your behavior. Put your mind in your marketing and watch your marketing efforts flow. You'll see your business grow, too!
My Challenge: What are you willing to do to put your mind in your marketing?
June 5, 2010
Speaking helps build credibility. When you speak to a group, organization, or audience— whether niche-marketed or general—you create credibility for what it is that you do. You are using one of the most basic tools that we as human beings possess; and that is communication. The power and gift of effective, engaging, compelling communication is not to be overlooked or underestimated. It provides benefit for the listener in whatever it is that you’re sharing with them; it serves your need to promote your products or services; and on a very subtle level it builds community and connection, reminding us that we all have the same basic needs and that we can help one another to fulfill them.
By using the gift of speech to convey your message to a population of people who might otherwise not know of your group coaching program, you not only establish yourself as a presence in their mind, but you’re actually building your reputation and credibility as a business or entrepreneur that offers the world something of value.
Here are more ways to promote and grow your group coaching business by speaking:
Be Niche Specific
Have a specific area of expertise. Clients will not want to hear that you can cover any topic that they need. Being good at many things is not as impressive as being great at one thing. Find a need and fill it.
Target your Market
Your niche tells you who you are selling to. Think of your general market and consider what problems you can solve for them. The answers to this will give you content for the future and specify what you are currently working with.
Give Benefits not Features
Illustrate how your content can help your audience, not what is great about your ideas. People want to know what is in it for them. Take your objective and apply it to your potential client.
Give Away your Ideas
Draw traffic to your website with free downloads. If you don’t have an online presence, you can opt for a written document as a handout. However, hard-format allows audiences to put it to the side and forget it, plus you miss the internet browsers. Create definite action by collecting their leads before you give away a paper that contains detail of your work.
Be a person of action. Share with us how you have used or will use these tips to grow your group coaching business. If you want more information on how to speak and grow your business, check out my CD/DVD entitled "Speak to Grow Your Business: The Formula to Speak Your Way to Millions." How have you used the power of your voice to grow your business?
DeLores Pressley is an international keynote speaker, author, life coach and the Founder of the Born Successful Institute and DeLores Pressley Worldwide. DeLores has spoken to more than 107,000 people in over 65 major cities and countries. She has been interviewed on America’s top rated shows including, OPRAH and Entertainment Tonight. She produces Speak for Hire, an educational program teaching entrepreneurs, speakers and coaches how to speak and grow their business. More about DeLores
October 1, 2009
I have a question for Coaches, Trainers and Speakers - are you the ‘general of your army’ or are you a soldier? I heard this phrase from Mark Hendricks from Internet Success Systems a while ago and it has stuck with me ever since.
Are you directing your business, looking strategically and planning (being the General) or are you stuck in the weeds and busy delivering the strategy (being a solider)?
When we offer Group Coaching to our clients, we are trying to leverage our knowledge and expertise - spend less time doing the same thing we would on a 1:1 basis, whilst delivering exceptional value to our mentees'.
All too often, we become the soldiers in our businesses, and stop acting like the general.
How often do you review the activities you are undertaking in your business and ensure that you are in fact the General, and not a soldier?
Have you even sat down and worked out the activities that you, as the strategy maker for your business, SHOULD be doing to achieve Group Mastery? Have you worked out what you like doing in relation to your business?
If you haven’t worked out what you should be doing and what you like doing – sit down now with a clean piece of paper and start writing. Create your lists and then use those lists for your planning.
Ask yourself if you need to be doing anyone of the following or whether it makes sense to outsource some of it:
- Copy writing for Advertising
- Article writing,
- Website or blog development
- Book keeping
Depending on the business you’re in – this list will differ but the list above should get you going.
The next question to ask is – Is this really a good and solid use of my time – particularly for the tasks that you like to do?
I know there is a cost associated with getting others to help – but you really have to ask yourself – what is your time worth?
If you spend 7 hours working on your website (because you like doing it) but an expert could do the work in 1 hour – aren’t you better off taking that assistance? Think about the great Group Coaching content you can be creating for your clients in that 7 hours!
You may need to make some tough decisions for your business to be successful but it’s worth it in the long run.
The Group Mastery Experts that are part of this community are an excellent place to start if you are looking for assistance with specific parts of your business.
Share your thoughts on becoming the general in your Group Coaching business below.