coaching profits

September 10, 2011

It's what don't know about your ideal client that hurts

ideal-client-clarity-269x300Everyday I hear from coaches how very challenging it is to find and attract ideal clients to your coaching business. You say, "I know my ideal client but I just can't seem to find them."  I promise your ideal clients are out there. They are waiting to hear your message and they can only hear your worthwhile message from you. The truth is — when you don't know what you don't know about your ideal client, it smacks and truly hurts your marketing efforts and ultimately keeps your bottom line profits from growing.

Let me tell you why what you don't know about your ideal client is so dangerous:

  1. You work with anyone who comes your way. Why, because you're attracting someone, anybody, everybody, all, people and groups of  people who aren't specifically ideally served by your coaching programs and services. Those general descriptions of your ideal client are off limits if you want to find your sweet spot and love the client you serve. As the expression goes, "If you don't stand for something, you'll fall for anything." I know that's tough to hear but it's SO VERY TRUE!
  2. You dilute your marketing efforts, spend more money and waste lots of time marketing to groups filled with lots of people that are not necessarily your ideal client. Group descriptions of your ideal client (like entrepreneurs, solo-preneurs, small business owners) don't give you enough detail about your ideal client. Start there, then dive deep for more information about your ideal client. You want to know intimate details about who your ideal client is in order to have the marketing conversation. You may feel this level of clarity somehow limits your attraction. Not so! If your ideal client is a woman, it doesn't mean you won't attract men to your coaching programs and services. Instead, you'll have men with whom your message resonates in equally powerful ways. That's exactly what you want, right?
  3. You're frustrated by the clients you serve. It's because fundamentally your values are out of sync. They aren't ideal clients!  Remember, your ideal client is ALWAYS ready, willing and able to invest in your services. This doesn't mean you won't encounter objections. Instead, you'll make a tremendous and necessary shift in your thinking about how your ideal client shows up to work with you. You'll also have a greater understanding about the level of investment she is willing to make.  Isn't it time to stop struggling with clients who aren't ready to truly make a commitment in themselves (let alone commit to you and your services)?

In my newest product, Boost Your Income with Ideal Client Clarity, you'll get to know your ideal client intimately well. You'll specify demographics and psycho graphics that help you understand what to say to your ideal client in your marketing conversation. You'll define your ideal client's experience so you know how you can truly serve her via your coaching, blogging, speaking, social networking and more. You'll see the impact on your ability to find, attract and enroll ideal clients into your coaching business.

You'll know what you know about your ideal client so you can boost your income and serve lots of ideal clients, really well.

How well do you know your ideal client?

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