February 20, 2010
Clients of group coaching love to learn extra, bite-size information about your specialty. Are you regularly crafting one of the easiest types of blog posts to provide them with an ample buffet of resources?
I call it the Blue Plate Special Blog Post. Like the diner version, it is accessible and reliable. It's a standard type of post that many pro bloggers use and here's how you can serve it, too.
In a restaurant the special is often a pre-selected set of items: an entree and sides. In the Blue Plate Special Blog Post, it's a set of delicious links that you have hand-selected for your ideal learner. By offering a short commentary, you can make the links even more appealing and relevant. It's especially powerful for learners if you choose related links so that the post has a theme. Many bloggers choose a particular day of the week to feature their round up, much like the diner might serve recurring entrees on certain days.
The Blue Plate Special Blog Post offers several benefits:
- You establish more authority on your blog by showing that you are connecting with other relevant sources.
- Your readers receive quality content.
- You create frequent content for your blog with greater ease.
- You get more mileage from research that you are doing for your own business by turning it into helpful resources for your readers.
- You contribute links to other bloggers, increasing the likelihood that they will notice your blog and might link back to you at some point, improving your blog's performance with search engines.
Try branding your Blue Plate posts to make them recognizable for your readers. This technique will build your brand as well! For example, Chaos to Clarity, a technology coaching and training business, calls them "5 Lucky Links" and they post every Friday. Patti Digh, author and retreat leader, collects links for her audience on "thinking thursday."
Just like the diner uses specials to bring hungry customers back for more, the Blue Plate Special blog posts can do the same for your blog.
Was this post tasty for you? Do you have other techniques for conveniently creating frequent content for your ideal learners?
Is your online presence energizing you or overwhelming you? Laurie Foley is an online presence coach who helps people and organizations thrive online. With more than 25 years of technology experience and 15 years as an entrepreneur, she is a resourceful and intuitive guide for those who want to establish a strong personal brand and learn the vital social media skills to flourish in a rapidly changing environment. Besides writing as Group Coaching Mastery's Blogging Expert, you can find Laurie at http://lauriefoley.com and on Twitter as @lauriefoley.
January 31, 2010
Last weekend, I celebrated my 47th birthday! WOOHOO! I had an amazing weekend that started with dinner with one of my dearest friends and ended with me enjoying quality time just hanging out with my 19 year old son watching movies. Sheer joy!!
One of the moments of celebration included going to see Who's Bad - the Ultimate Michael Jackson Tribute Band. It was SO fun and I made a few observations that I think will help you practice, Seriously Simple Shameless Self-Promotion:
- Do SOMETHING to get the email of people present. The opening act (who wasn't very well known) gave away their record if peeps joined their email list. They actually had people walking around with a clipboard. I love the back-to-basics approach to list-building. It works every single time!
- Brand your program and business consistently. The main band must have said their name 12 times throughout the show. I stopped counting at 6. LOL Remember, branding means ensuring your potential clients know who you are by name, look and feel.
- Engage your readers so they remember your brand. The main band also asked the audience several times, "What's the name of the band?" How kewl is that? I definitely will remember Who's Bad for years to come.
How do you practice seriously simple shameless self-promotion? Share your comments freely.
Wendy Y. Bailey is a Master Certified Group Coach, Certified Experienced Coach and Certified Neuro-Linguistic Programming Practitioner. Affectionately called "WendyY" by her business associates, colleagues and friends, she's also the Creator and Founder of Group Coaching Mastery - Master Group Coaching with an NLP Twist. WendyY helps coaches, speakers and trainers learn to create, design, market, fill and deliver bestselling group coaching programs using Neuro-Linguistic Programming (persuasive marketing, language skills and influence strategies.) More about Group Coaching Mastery programs
August 24, 2009
Recently, I took some time and went to visit my Dad for the weekend. In typical fashion, Dad treated Hubby and me to some really great meals while we were in town. Sunday brunch was my favorite! They had the best omelets, steak, fruit and pecan crusted french toast that just melted in my mouth. It was a meal that lasted Hubby and me the entire 4 hour drive home and then some. Delicious!!
From the moment I laid eyes on this restaurant, the simple and sleek black awning with the simple name of the restaurant "Vue," told me I was in for an upscale brunch (not like what I get at the local home cookin' restaurant). The decor inside was simply stated decadence which translated to the food. I got exactly what I was expecting once I walked in the door and had a look around.
Of course, I made a trip to the ladies room before the long drive home. As expected the decor was just as simply stated and decadent as the rest of the restaurant. I knew I was in a really nice place when even the toilet paper holder was something I would've expected in a nicely decorated colonial home. It was comfy, not pretentious…just like everything else. Then, I noticed that even the littlest details matched the rest of the place. The toilet paper was soft. It wasn't the typical sandpaper toilet paper you get in most restaurants. Even the paper towels were in a nice plastic dispenser on the sink, instead of the ugly grey wall thing that you have to tug, pull, or wave your hand in front of. All of this matched my first impression of the restaurant…simple and decadent. My entire experience, from the moment I laid eyes on the restaurant, to the moment I left was consistent with my impression of the place.
So, you might be asking, what do toilet paper and delicious food have to do with marketing a coaching business or program? The experience! This restaurant put a lot of thought into the experience they wanted their diners to have. Consider this in your coaching business. A client who has one experience in your marketing and a completely different experience once they get on the phone with you is likely to go running the other direction. However, a client who has their expectations met when they get on the phone with you, will be open to hearing what you have to offer and much more likely to start working with you.
How can you create this consistent experience for your clients? Be authentic in all your marketing. How do you do that?
1) Don't try to be the person (or say the things) you think your clients want you to be (say). Be yourself! Who are you as a coach? Are you a kick butt coach? Then be kick butt in your marketing. Are you a coach who is very attentive and blows your clients away with the slightest bit of intuition? Then speak your intuition in your marketing. Be the coach you are in all the marketing, networking, writing, web design etc…that you put out into the world. THIS is what people will pay for. It's what makes you unique and it will be much easier for you to create!!
2) Choose marketing activities that you enjoy. This will allow you to be at your best, create your best material and express who you are easily. Just because someone says a marketing activity is successful, doesn't mean you have to do it. ALL marketing strategies ARE successful, for the people who thrive on doing that kind of activity. If you LOVE speaking, then do more of that! If you can't stand writing a newsletter, then don't! There ARE other alternatives. Go to any marketing teleclass, or read any marketing book and I'll bet you find loads of information on what strategies you could use.
3) Run your business in the same way you coach. I can just see your face scrunching up and you giving that "huh?" look. To use the kick butt coach example; Run your business in that same kick-butt way. What's a common theme with your clients? Something you say over and over again? Say that as you are doing your invoicing. Say it as you create your programs. Use it as your mantra when putting together new business processes. Does your welcome packet come from that mantra place? Is your scheduling process coming from there?
Everywhere your clients can interact with your company, is an opportunity to have them experience what coaching will bring for them and what it's like to work with you. Consistency breeds trust and your clients must trust you before they are going to be willing to pay for your services.
Kristen Beireis is the Marketing Implementation Expert for Group Mastery. She works with successful coaches who are so buried in marketing they are leaving hundreds of thousands of dollars on the table. Kristen and her team free coaches up to earn those hundreds of thousands of dollars without breaking a sweat.