February 20, 2010
Clients of group coaching love to learn extra, bite-size information about your specialty. Are you regularly crafting one of the easiest types of blog posts to provide them with an ample buffet of resources?
I call it the Blue Plate Special Blog Post. Like the diner version, it is accessible and reliable. It's a standard type of post that many pro bloggers use and here's how you can serve it, too.
In a restaurant the special is often a pre-selected set of items: an entree and sides. In the Blue Plate Special Blog Post, it's a set of delicious links that you have hand-selected for your ideal learner. By offering a short commentary, you can make the links even more appealing and relevant. It's especially powerful for learners if you choose related links so that the post has a theme. Many bloggers choose a particular day of the week to feature their round up, much like the diner might serve recurring entrees on certain days.
The Blue Plate Special Blog Post offers several benefits:
- You establish more authority on your blog by showing that you are connecting with other relevant sources.
- Your readers receive quality content.
- You create frequent content for your blog with greater ease.
- You get more mileage from research that you are doing for your own business by turning it into helpful resources for your readers.
- You contribute links to other bloggers, increasing the likelihood that they will notice your blog and might link back to you at some point, improving your blog's performance with search engines.
Try branding your Blue Plate posts to make them recognizable for your readers. This technique will build your brand as well! For example, Chaos to Clarity, a technology coaching and training business, calls them "5 Lucky Links" and they post every Friday. Patti Digh, author and retreat leader, collects links for her audience on "thinking thursday."
Just like the diner uses specials to bring hungry customers back for more, the Blue Plate Special blog posts can do the same for your blog.
Was this post tasty for you? Do you have other techniques for conveniently creating frequent content for your ideal learners?
Is your online presence energizing you or overwhelming you? Laurie Foley is an online presence coach who helps people and organizations thrive online. With more than 25 years of technology experience and 15 years as an entrepreneur, she is a resourceful and intuitive guide for those who want to establish a strong personal brand and learn the vital social media skills to flourish in a rapidly changing environment. Besides writing as Group Coaching Mastery's Blogging Expert, you can find Laurie at http://lauriefoley.com and on Twitter as @lauriefoley.