Blogging

March 9, 2009

Kathie Thomas: How Blogging Can Help Your Business

Kathie Thomas - Group Mastery Blogging Expert

I was delighted to be asked to join this fantastic team and teach you all about blogging!

You know, we don't always know what is our intended path in life and we only find that out by exploration followed by a series of successes and failures. Hopefully more of the former rather than the latter!

When a client of mine in 2005 asked me to explore blogging for them I thought 'oh, oh, another fad of the day' and was reluctant to do it.  I often felt like I might have been chasing wild gooses but I figured I was getting paid for it, so I better do what I was asked.  In my 'fulltime' capacity, I'm a Virtual Assistant and I assist many clients virtually on the web.  More about Kathie.

To make sure I'm doing anything properly I always set up projects of my own so that I'm not on my client's time learning how something works.  I was not to know that blogging would become addictive!  Today I'm in Australia's Top 100 Bloggers and have been there now for close to 3 years.  I own over a dozen blogs and write to several of them on a regular basis every month, and a couple every week, sometimes several times a week.

I've learned what makes a blog work and how to build your audience, but more to the point, your expertise in a field. And I've successfully published 2 books (so far) from successful blogs I've written and established.

So, how can I help you?

  • Firstly to understand what a blog is
  • How to establish a regular posting pattern
  • How to build your audience
  • Which programs I recommend to use
  • And how to use a blog to support your business and brand

So I'm here at Group Mastery to help you establish yourself as an expert in your field by using a blog.  I look forward to getting to know you!

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January 27, 2009

Group Coaching Mastery in Review

Group Coaching Mastery, the blog for Group Mastery for Speakers, Trainers and Workshop Leaders, was launched July 13, 2008.  I jumped into blogging with both feet with my love for writing in tow.  I began writing more than ever.  As a result, the blog has continued to evolve.  We've moved from a free WordPress.com blog to a self-hosted platform using Semiologic.

By way of review, I'd like to share a few of my favorite blog posts.  I have various reasons for selecting each of these posts - too many to really get into.  I'm confident that you'll readily see and understand as you click and read through each post.

Give Your Group Coaching A Creative Kick

People ask me why I chose 33 minutes for my newest group coaching program.  It's such a funny story that I decided to share it in this post.  My hope is that you'll learn from my experience and push the bounds of creativity in marketing your group coaching programs, too.  Read the full post

An Underutilized Strategy

Group hug, anyone?!  Building rapport and connection is one of the most important yet underutilized strategies in group coaching. You cannot dismiss the power of a good connection, a solid handshake or a warm group hug.  Unconsciously, each of your learners wants to know you relate to her perspective or shares her view of the world.  There's just no mistaking the sense of synchronicity when she knows her perceptions are acknowledged and understood.  It just feels good!  Read the full post

Powerfully Persuasive Marketing Pumps Profits

Persuasive marketing involves emotions.  Very simply, every word you speak or write has to touch deeply, genuinely inspire and intentionally motivate your audience to act.  Ok, so maybe that's not so simple. :)  I thought stirring emotions was pretty easy the first time I heard about persuasive marketing.  I quickly learned the real value for business growth as well as for boosting profits.  Read the full post

Pathways to Transformation

As a group coach, your job is to facilitate change. Very simply, people join your group coaching program because they want change and expect you to support them in making change happen.  In facilitating the all important change for your learners, you're creating pathways to transformation that spell lasting change.  Read the full post

Olympian Models Group Leadership

I've had fun watching the 2008 Summer Olympic Games in Beijing, China.  Although I'm new to the intricacies of most of the events, it's very clear that each athlete brings a high level of skill, expertise and determination.  Each athlete passed the muster and is expertly qualified to be there.   Read the full post

Capitalize on Compelling Info Products

Lately I've been sharing strategies at Group Mastery encouraging and even, inciting the community of learners to create compelling info products.  In the process, I've reflected on my own experiences and interesting insights have surfaced in my mind.  Read the full post

Blogging and Group Coaching Work Hand In Hand

I read an amazing post about blogging by new media expert and well-known blogger, Chris Brogan.  I've been actively blogging less than a year so I'm kinda new to blogging.  The post made me think about how blogging can be leveraged as a key element of bringing your group coaching program to life.  Blogging gives you a great forum for potential clients to experience your style.  Read the full post

I'd love to know which post is your favorite and why?  Your comments will help me and the experts at Group Mastery to serve you that much better.  THANKS in advance.

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January 7, 2009

Blogging and Group Coaching Work Hand in Hand

Wouldn't you like to know how blogging and group coaching work hand in hand?

I read an amazing post about blogging by new media expert and well-known blogger, Chris Brogan.  I've been actively blogging less than a year so I'm kinda new to blogging.  The post made me think about how blogging can be leveraged as a key element of bringing your group coaching program to life.  Blogging gives you a great forum for potential clients to experience your style.  You also get to share glimpses into your group coaching program so people gain a sense of your knowledge and expertise.  How kewl is that?!

Read this excerpt from Chris' blog post so you can learn the a few new blogging secrets too:

"Starter Moves

  1. An intriguing title goes a long way towards getting people to the blog. Failing that, posts with numbers seem to work. Especially weird or odd numbers. 27 is odd.
  2. A picture per blog post has been my trick for a while. It draws your eye, whether or not you want it to. We’re wired for it. I use Flickr Creative Commons photos to do that. (Make sure you give them adequate credit. I show that in this post, too.)
  3. Did you ever notice most of my posts open by asking a question? That’s a secret. When I do that, you stop and think about the question. But more importantly, it shifts your mind to the “what’s in it for me” sphere that you started reading from in the first place. Make sense?
  4. Break things up visually. Notice that I have an H3 tag (html speak) title repeating the top title, and that I’m using a list to give your eye some natural “chunking.” Go back and read cafe-shaped conversations for an example.
  5. Oh, maybe I should’ve started the post by saying that it helps if you write something useful for people. People want posts they can use to improve themselves or their business." Read the whole post

Chris goes on to say brevity rules!  He always provides lots of really great content and wise advice. Every blogger has something that makes them unique in the way they approach blogging.  What your biggest blogging secret and why? How are you using this secret hand in hand with your group coaching program?

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