June 4, 2009
Welcome to everyone here at the Group Coaching Mastery Blog! My name is Lisa and I am an article marketing expert who is so excited to be here and to join you as your guide to the easiest, most effective, and zero cost marketing strategy — article marketing.
I have been working full time on the web since 2003 when I started my first website, GirlShrink.com. As a newly married and pregnant psychotherapist, I needed to find a way to make money yet have flexibility. I didn't want to have to go into New York City everyday and see clients all day. So I thought of GirlShrink as an online service for women but had no idea how to promote it. I was always thinking of offline marketing strategies. Never online. That was until I started writing articles…
I wrote articles on all sorts of subjects concerning womens mental health and relationships because I enjoyed doing it (my career pre-marriage was as a journalist), and I thought it would be a great idea for women who were visiting my site but weren't ready for an online therapy session — to at least be able to get a little advice. I had no idea the influx of traffic I was going to get from my articles.
It didn't take long for me to realize that if I put a little more effort into my articles: strategizing keyword placement, writing on a more consistent basis, optimizing titles, publishing other places, etc., that I would really take my business to another level. And it did. Not only was I getting a surge of new traffic, but they were prequalified and opting into whatever free offer I was presenting. Bottom line - article marketing was the bomb!
If you are not writing articles to share the message and your knowledge about your niche with the people in your marketplace, then you still haven't grasped the most basic concept of building a thriving online business. Content is Queen!
Search engines love it. Readers love it. Your potential clients must have it before they decide to work with you. They must feel that you are an authority on whatever you are coaching them on before you are hired. It's just that simple.
Finally - article marketing is not for essay writers. You do not have to write the next award winning novel. You don't have to know how to spell! There is spellcheck for that. In fact the four pillars of success in article marketing are quite simple…
1. Write your articles (write what you know)
2. Publish your articles (place in front of as many eyes as you can)
3. Promote your articles (tell folks that you have written these articles)
4. Profit from your articles (drive readers back to your special offers, etc.)
That is what I assure you will learn how to do quickly and effectively with me over here at the Group Coaching Mastery Blog. I look forward to talking to each and every one of you and remember that I am here to help support your business in any way I can. You can always reach me over here at the Group Coaching Mastery Blog, at my site http://LisaAngelettie.com, or send me a tweet (@girlshrink).