Article Marketing

March 25, 2010

Where Coaches Should Publish Articles For Maximum Impact

online-interactionWhen I work with coaches on writing, publishing and repurposing articles — I often run into people who have been brainwashed (by other marketers no doubt:) to write articles and publish them anywhere and everywhere that will have them. This is so very wrong. That's right I said it! Very wrong. And I want you to stop doing it, and this is why:

1. Who Has Time For All Of That?
It doesn't matter what short-cut you invest in such as submission software or a submission service, the end result is that you will spend more time than necessary on a tactic that ultimately will not benefit your article writing or publishing efforts. Anytime spent on a tactic that doesn't work is a waste of time. Time you could have spent with clients.

2. All Backlinks Are Not Created Equal
The theory behind people wanting to publish their articles to lots of blogs and article directories is to acquire many backlinks to their website. While in theory this is absolutely a great SEO tactic, the problem is - is that all backlinks are not created equal. When you publish your articles to websites who get little to no traffic and basically get no Google love — you have created a backlink that the search engines don't value - therefore it is basically worthless.

3. If You Write It But No One Reads It - Is It Published?
Okay, that was my effort to be a little funny and use the whole "tree falling in a forest" analogy — but the point I am trying to make here is if you publish your articles to article directories or blogs that get little to zero traffic, your articles will never be read, shared, bookmarked, or syndicated.  So does it make sense to you spend time publishing articles that will not be read? No.

4. Do You Want To Suffer The Wrath Of Duplicate Content?
While you will not be thrown off the web for having duplicate content out there, what you will suffer is a duplicate content filter. That means that your article will only appear in search engine results on significant blogs, websites, and article directories. The key word here is significant. Significant ranking, traffic, domain age, frequency of adding content, and quality of backlinks.

So Where Should Coaches Publish Articles For Maximum Impact? The answer is to a handful of key and significant places.

1. Look for blogs and other 3rd party websites with good traffic, momentum, comments, and a community of members. Find out if the blog(s) accept article submissions and submit.

2. Look for article directories that have good traffic, been in business for at least a year, who human review and publish your articles quickly, who have over 1,000 authors, who don't have "yucky" pop-up or fly-in ads, who provide at least basic stats on the performance of your articles, AND who implement other strategies to promote your articles such as Twitter, RSS feeds, Share Article, and easy syndication.

3. Publish to your own site. It's important to drive traffic directly to your site and eliminate the middle man as much as you can. This will become easier as you build and grow the content on your site, and will help establish you as an authority in your niche.

Want more article publishing strategies like this? Then I invite you to download my newly revised article marketing success kit and get maximum impact with minimum effort.

Article Marketing Expert

Article Marketing Expert

Lisa Angelettie is a professional coach, published author, and article marketing expert. She's been using articles exclusively since 2003 to drive traffic to the websites of her clients as well as her own. Lisa is the Article Marketing Expert for Group Coaching Mastery. Stop by and read some of Lisa's free article marketing tips over at her site: Article Marketing Tips

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February 10, 2010

How Coaches Can Attract Qualified Clients With Articles

As the unemployment rate fluctuates and more men and women are left to find a way to create their own income, more people are seeking to reinvent themselves in today's tough economy by choosing to become life coaches, business coaches, wellness coaches, etc.

article-marketing2While the statistical growth of coaching is exciting, this boom for the industry unfortunately will require more work on all coaches (especially new coaches) to get noticed and attract clients — and not just any client. Ones we want to work with. Ones that we click and gel with. Ones that quickly grasp the coaching process and are ready to start the work. Ones that are not afraid of the financial investment of coaching.

That’s the biggest reason why ALL new coaches should and must write articles. When you do, you will attract the types of clients you want and need to work with in order to have a fulfilling and profitable practice.

So how does writing articles on the web work best for coaches?

1. Writing articles will attract new traffic to your site, blog, or squeeze pages.

2. You will be educating potential clients about your practice with your articles.

3. You can and should use articles to spread your coaching message or mission.

4. Writing articles will get you noticed by other coaching professionals in your niche which can lead to joint ventures with more established coaches.

5. Writing articles positions you as an expert in your marketplace and no longer as a “newbie” on the block.

In conclusion, article marketing is one of the most time-tested and proven online marketing strategies that costs you nothing to implement. If you want to learn more about how to put your coaching practice on fast-forward at zero cost, grab my newly-revised article marketing success kit and discover just how easy it is to find that first client!

====> Get My Article Marketing Success Kit!

Article Marketing Expert

Article Marketing Expert

Lisa Angelettie is a professional coach, published author, and article marketing expert. She's been using articles exclusively since 2003 to drive traffic to the websites of her clients as well as her own. Lisa is the Article Marketing Expert for Group Coaching Mastery. Stop by and read some of Lisa's free article marketing tips over at her site: Article Marketing Tips

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January 6, 2010

Top 3 Article Ideas For Group Coaches

One of the greatest sources of writer's block for coaches and really all writers is the fact that it is easy to run out of article ideas when you aren't even sure if anyone is going to care about what you are writing. In fact, I get that question all the time from coaches and other solo professionals. "How do I know I am writing articles that people want to read?"

Now let me first say that you should be asking this question, because I won't pretend that writing articles is not work. It is. If you are going to spend time everyday, week, month writing articles for readers in your niche, then you want to make sure that you are coming up with article ideas that they want to read. That you are making an impact. Especially when you want to encourage and influence these readers into eventually becoming clients in your coaching groups.

So if this is you and want to make sure that you are reaching people in your marketplace, then I stand by these top 3 article ideas for group coaches, to generate interest, buzz, and conversion (readers who visit your site).

Article Idea 1 - Write Articles That Answer Client Questions

You can generate many, many articles if you pay attention to the issues of your current and past clients. What specific issues have you handled more than once with a client. What are the common problems of prospects in your niche. What have past clients struggled with during your time together?

These types of articles are a great way to address objections potential clients may have before they start working with you. This is an important part of converting prospects into clients, but it is also important because it will help better qualify your clients. Because of course, we are all striving to attract our type of "perfect client".

Article Idea 2 - Write About Timely Issues In Your Niche

Potential clients know that there are many coaches that they can probably work with, that's why it is important that you position yourself as an authority on your topic and someone who has a pulse on the current hot topics in your niche.

It's not enough to write about the same information that coaches in your field have been writing about for years. You will stand out as a leader if you write about current issues that are creating buzz in your industry. Just look to your industry magazines, periodicals, newsletters, forums, associations, etc. for these types of hot topics.

Article Idea 3 - Write In-Depth On One Aspect Of Your Business

Many coaches are afraid of giving away all their information in their articles, so they tend to write pretty weak and generic stuff. You know the ones, articles that never stand up and get noticed. This is a BIG mistake and one that I see occur again and again.

In today's competitive market, and let's be honest here, coaches are coming out of the wood works! It's essential that your information stand out. The best way to achieve that is to really teach your readers something specific. Don't just gloss over the same old information. Really dig down and write about topics, trends, tips, and tricks that someone would pay for. Why?

Well if you are doing your job, these are NOT all your trade secrets. Plus, if you are a coach, people want to invest in you in order to have a direct line to you. Not just your information. So do not be afraid to really teach the folks in your marketplace something that perhaps another coach may charge prospects for. It may be just the thing to help you dominate your market and truly become a six-figure coach.

Finally, each of these article ideas should minimally generate at least 10 articles a piece. 10 issues that your market struggles with. 10 hot topics in your niche. 10 really good tips that you can share with readers. That's 30 new articles you can get started with right away. So what are you waiting for? Get writing!

Article Marketing Expert

Lisa Angelettie, Article Marketing Expert

Lisa Angelettie is a professional coach, published author, and article marketing expert. She's been using articles exclusively since 2003 to drive traffic to the websites of her clients as well as her own. Lisa is the Article Marketing Expert for Group Mastery. Stop by and read some of Lisa's free article marketing tips over at her site: http://LisaAngelettie.com

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