WWWD

July 12, 2011

WWWD: How to write copy when you don't love doing it

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Copywriting is something I hear coaches say they absolutely dread doing. It's especially challenging when you have to create a sales page or write copy to promote one of your programs or services. Oh no!

The discussion of the copywriting albatross comes up so frequently in the Certified Group Coach® Program that I'm sharing a few tips to get you started in this installment of What Would WendyY Do?:

  • Take a deep breath to release your anxiety and clear your mind to write. I know it sounds simple but you'll be surprised at how much that breath helps you to focus. If the first deep breath doesn't do the trick, take one more and go way down to the bottom of your stomach to get it.  This time open your mouth and allow the angst to flow up, over and right out. It's ok to make a little noise so you know the anxiety actually left your body.
  • Imagine you're sitting in a cozy chair in your living room. You're comfortable and relaxed. Visualize that your ideal client is sitting in a chair right next to you. Your job is to coach your client right there on the spot. That's easy because you're a great coach, right? First and foremost you're a coach. Now is not the time to forget that important fact so bring all of your skills with you to the conversation.
  • Converse with your ideal client, naturally. You want to help her focus on the challenges shes facing and tackle each one head on. With compassion, you help her see the cost of continuing to do what she's always done. You're there to help her understand the real price of that kind of insanity. She's paying for it some kind of way and your role is to uncover the emotional price she's paying so she sees and feels the impact. This is no time to be skiddish - say what's true!
  • Share the benefits and solutions your service or program offers. Talk to her about the results she'll experience after being in your program. I always remember from my sales background that people can relate to how the program will benefit them - the "What's In It for Me" information. Tell her and be generous!
  • Remind her of your expertise by sharing your personal journey. Be sure to speak to her in a language she understands. That means you have to let go of coaching jargon. I tell my coaches to use the $5 words rather than the $25 ones.

This is a simple little technique that once you master it - you'll be on your way to writing really compelling and emotional copy that attracts and engages your ideal clients every single time.

That's what WendyY would do!

What's your greatest copywriting challenge?

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February 24, 2010

WWWD? The Ideal Learner Whine Doesn't Come with Cheese

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Why do I have to focus on one ideal learner for my group coaching program?

I sure do hear this question a lot from coaches. It's one of the few times I hear coaches whining and it's just not pretty!

It's your time to stop whining because that ideal learner whine doesn't come with cheese. LOL

Watch this video to learn the three reasons why having ONE ideal learner is so very important.

Next Question in What Would WendyY Do?: How to you write emotional promotional copy?

What burning questions do you have about group coaching? Maybe you want to know how to get more people enrolled in your program or how to create masterful content. Ask your question and I'll answer in an upcoming post.

Wendy Y. Bailey - Master Certified Group Coach

Wendy Y. Bailey - Master Certified Group Coach

Wendy Y. Bailey is a Master Certified Group Coach, Certified Experienced Coach and Certified Neuro-Linguistic Programming Practictioner. Affectionately called "WendyY" by her business associates, colleagues and friends, she's also the Creator and Founder of Group Coaching Mastery - Master Group Coaching with an NLP Twist. WendyY helps coaches, speakers and trainers learn to create, design, market, fill and deliver bestselling group coaching programs using Neuro-Linguistic Programming (persuasive marketing, language skills and influence strategies.) More about Group Coaching Mastery programs

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February 1, 2010

What Would WendyY Do? Group Coaching with NLP

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What is NLP and how do you use it in group coaching?

It's been more than three years since I earned my certification in NLP or neuro-linguistic programming.  I enjoy looking at the many ways NLP can be used to enhance group coaching and even some aspects of life.  It's very kewl stuff!

NLP is brain science at it's best!  NLP is understanding how to use language to consistently achieve desired outcomes for your group learners.  Now, that's the WendyY definition so let me give you some official language to help you understand NLP better so you know how to use it in your group coaching.

NLP was created by Richard Bandler, Ph.D and John Grindler, Ph.D. These guys are really smart in what they've created to support the world of learners.  Here are the three parts to NLP:

  • Neuro means the brain processes information through the five senses of sight, smell, taste, touch, sound and smell.
  • Linguistic is understanding that how the brain processes the information through the senses is based on various filters: words, pictures, images, behaviors, matter, energy, time, space, language, memories, values, beliefs and attitudes.
  • Programming acknowledges the existence of certain repeatable patterns about how people respond through their senses to those filters.  When you understand the patterns, you can connect with people more fully based on that programming.

As I've learned more and more about NLP, I truly feel I've become almost multi-lingual.  I love it!nlp-brain-science

So, What Would WendyY Do?

NLP lends lots of depth and power to group coaching.  The application of NLP is the basis for everything I've created and teach at Group Coaching Mastery.  These are the four pillars of NLP as it relates to group coaching:

  1. Relationship
    Focus on the linguistic filters to establish relationships and build rapport with your learners in your group.  Every aspect of your group coaching program involves building connection to strengthen the relationship.  All activities are designed to increase the rapport you have with the group.  The strength of that rapport guarantees mutual trust and an excellent environment for learning.  It's all about creating lifelong client relationships.
  2. Achievable Outcomes
    Recognize the tangible, S-M-A-R-T-E-R goals you want your learners to achieve as part of your program.  According to Business Coach, T.C. Coleman of Upward Action, LLC, S-M-A-R-T-E-R goals are Specific, Measurable, Achievable, Time Limited, Energizing and Ready for Your Upward Action.  That's SO kewl!  Set milestones to help your learners achieve those outcomes through the activities, exercises and masterful content of your group coaching program.
  3. Sensory Acuity
    Understanding which of their senses your learners rely on as well as what filters will help them absorb your content based on their sensory learning style.  It's a great way to approach what you're teaching from multiple perspectives. You want to support the mix of learning styles within your group learners and share your content via various sensory vehicles.
  4. Behaviorial Flexibility
    Helping your learner understand the role of choice in how they respond to various situation.  As the group coach, you guide your learners to tap into memories, engage in action, support their learning and hold them accountable for their choices.  Now, that's transformation!!

Next Question in What Would WendyY Do?: Coaching whine: "Why do I have to focus on one ideal learner for my group coaching program?"

What burning questions do you have about group coaching? Maybe you want to know how to get more people enrolled in your program or how to create masterful content. Ask your question and I'll answer in an upcoming post.

Wendy Y. Bailey - Master Certified Group Coach

Wendy Y. Bailey - Master Certified Group Coach

Wendy Y. Bailey is a Master Certified Group Coach, Certified Experienced Coach and Certified Neuro-Linguistic Programming Practictioner. Affectionately called "WendyY" by her business associates, colleagues and friends, she's also the Creator and Founder of Group Coaching Mastery - Master Group Coaching with an NLP Twist. WendyY helps coaches, speakers and trainers learn to create, design, market, fill and deliver bestselling group coaching programs using Neuro-Linguistic Programming (persuasive marketing, language skills and influence strategies.) More about Group Coaching Mastery programs

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