February 4, 2009
You're good at what you do, and now you're going to help even more people by becoming a group coach with Group Mastery for Speakers, Trainers and Workshop Leaders. Awesome!
Yet, one of the things most coaches struggle with is how to attract more clients. You already know that advertising is expensive - and often doesn't work unless you invest thousands of dollars on repeat ads.
But that doesn't mean you have to struggle with your marketing. I'm Shannon Cherry, the Power Publicist, and I'm here to help you use the power of publicity and the media to get the word out. More about me.
I'm a former TV reporter and anchor, as well as the founder of Be Heard Solutions, so I understand public relations and free publicity from both sides!
I've helped hundreds of coaches and consultants like you get on the pages of The New York Times, The Wall Street Journal, Parents, Entrepreneur Magazine, Better Homes & Gardens and in front of the camera on The Today Show, Good Morning America, and even The Oprah Winfrey Show.
As we work together, you'll learn:
- why leveraging your expertise is vital in attracting media coverage (and more clients)
- how to find the journalists who cover your niche - and what to say to them to get them to cover
- the techniques to publicize your group coaching program for FREE
- and much more.
Here's the first thing you need to know about getting publicity: it's not a one-time or one-shot deal. Studies show in order to build buzz effectively you need to spend at least 20% of your time marketing yourself. That's one full day a week - or about 2 hours a day in a five day work week.
So put it in as part of your schedule right now. Book it like any other client meeting. Make it THAT important. That way you'll know you've dedicated what you need to see your group coaching practice thrive.
So what do you need to accomplish your 20% a week goal? How can I help?
Remember, I'm here to provide you with the information you need to be a success at Group Mastery.
January 16, 2009
I first signed up for Twitter in March or April of 2008. I didn't know what it was about but I kept seeing my Facebook friends talking about Twitter so I decided to try it out. A couple of times each week I would receive an email saying someone was following me. I didn't know why they would follow me because I just didn't understand what Twitter was all about — at that time.
Fast forward to present day and I'm totally a Twitterholic!! I start my day saying hello to Tweople and connecting online and offline in between my many activities. While that's totally fun, I gotta tell you about how I used Twitter to OVERSELL my group coaching program, Group Coaching in 33 Minutes. How kewl is that?!
I've also been invited to Orlando in February to serve as a panelist at JV Alert Live. To my surprise, the invitation has wonderful perks. I love that!
Would you like to find out how I used Twitter to achieve these results? Well, you're in luck.
I'm going to share my techniques at the 2009 Social Media Telesummit, an 8 day virtual event taking place entirely over the phone from January 21-30, 2009. This content-packed event is hosted and produced by Leesa Barnes. If you don't know Leesa, she's definitely someone to watch.
Here's what you'll learn from my session:
- The top seven Twitter tools you must use to grow your list of followers
- Discover the type of tweets that work to fill your groups (and avoid the ones that don't)
- How to map out a Twitter strategy that boosts your marketing strategy
- How to use Twitter to attract all the potential clients you can handle
My session is on the "Build Traffic" track. Other presenters who will teach you how to build traffic using social media are Deborah Micek, Sherman Hu, Jeff Herring and Maria Reyes-McDavis.
Want to learn how to build traffic using social media? Register your spot for the 2009 Social Media Telesummit
There's only 247 spots available, so grab yours before they're all scooped up.
Ain't no stoppin' us now, right?! Are you joining me at the 2009 Social Media Telesummit?
January 6, 2009
My friend, Leesa Barnes, is considered a social media expert.
She's written a book, has been nominated for social media awards and continues to influence many with her ideas.
But, I have a secret to share with you…Leesa doesn't "get" social bookmarking, a social media strategy.
Here's a social media expert who doesn't quite understand how social bookmarking can boost your business.
So, Leesa has invited Maria Reyes-McDavis aka the Web Success Diva to present on this very topic at the 2009 Social Media Telesummit. Checkout all the details
Maria will share with you how to use social bookmarking to:
* How to implement a social bookmarking strategy for your blog and/or website that will save you time, effort, and headaches
* What social booking is and why you should even care
* The #1 mistake to avoid in your social bookmarking strategy that could cost you your reputation and online rankings
Maria's session is just one of the many sessions you'll hear at the 2009 Social Media Telesummit, an 8 day virtual event taking place entirely over the phone from January 21-30, 2009.
Hurry! There are only 247 seats available and once the sessions start on January 21st, the doors close.
Did you know I'm going to be at the 2009 Social Media Telesummit? That's right! I'm talking about how to fill your group coaching programs using social media. How kewl is that?! What would you like to learn about social media and why? Do tell.