Have you jumped into social networking yet? Perhaps you are a little more involved with your LinkedIn account, or you have asked your teen to help you create a Facebook profile. Maybe you have even created a Twitter account. You are making some friends, checking things out, but it feels like there’s something missing.
When it comes down to it, you know that you really need to build relationships in order to connect with the right people and attract more coaching clients.
Whether you are spending a lot of time with your social networking or just dabbling, make sure to check out these mistakes so that you don’t do the same thing most people are making.
Social networking is a powerful place to build quality relationships with great people. These relationships are the foundation for building a tribe of raving fans who can’t wait to promote everything you do and what you stand for. It’s also a great place to build a solid customer base for your coaching business.
Isn’t that what we all want? It is completely possible through social networking, when done right. And relationships are based on WHO YOU ARE, NOT WHAT YOU DO. It is the little things, like what you do on the weekends, where you vacation, what books your read, what movies you like, are you a family person or not. THESE are the reasons people connect. Preferring you over your professional peers for expert advice comes later.
But don’t feel bad if you read this list and find you have made some of these mistakes. We all have. Most people learn by their mistakes.
Mistake #1. Always include a message with your Friend Request. Ever sent a “friend request” without a message that clearly connects you to the person? In my research, over 90% of all friend requests are anonymous, even with people who know you. Even though we have too much stuff on our plate, we have to slow down if we want to build quality connections over the internet. First make sure you have reviewed the profile of the person you are attempt to connect to. If you can’t see their profile, then do a quick google search. You must have a reason to connect with someone and let them know what it is. Social networking is not about quantity. It’s about quality. Second, include a personal note in each friend request connecting you to them.
Mistake #2. Do NOT include comments with links to your site. When you post comments on someone’s one or send them a message, do you include a “signature” with a link back to your web site? Survey after survey shows that social networkers consider this spam. Only include links when it is relevant to the conversation at hand.
Mistake #3. Do NOT forward your new friends to your web site. When someone asks “what do you do”, do you refer them to a sales page for more information? Or copy the sales content into a message? Social networking is not about selling. It is about building quality relationships. As I mentioned earlier, build the relationship first and your friends will want to purchase and share when the time comes.
Mistake #4. Share. Share. Share. Do you spend all of your time making new friends in your social networks? Don’t you have something important to say? Because we look to our peers for information, there is an expectation that you will share good information. This information should be a combination of expert advice from yourself and others. Because there is so much information in the Web 2.0 world, we rely on each other to help sort the relevant information from the trivial and unimportant information.
Mistake #5. Is it all about you? Do all of your comments and messages direct people back to YOU for more information? In my research, the main reason people delete a friend, is because that person comes across as selfish and self-absorbed. The social networking world is a cooperative environment based on sharing. If you can’t get past yourself, or you feel like everyone is competition, then it is probably not the place for you.
There are two reasons people visit the internet: connections and content. In this world of information sharing, people are looking to the peers for advice and direction. So building a network of peers for this purpose is necessary.
For women, relationship-building is often natural to our success and our survival. Use your intuition about what to do and what not to do. To build quality connections, make sure to “fix” these problems quickly.
The best news about social networking is the community is very forgiving. If you make a mistake and it’s brought to your attention, apologize and fix it. And then go on. None of us are perfect. Even when we know the rules.
MaryPat Kavanagh, President & Owner of Strategic Results Marketing LLC, credits her success in business to the many relationships she has developed over the years. To learn more about her and her relationship-building strategies, including social networking, connect with her on Facebook at http://Facebook.com/QueenofConnections or check out her blog at www.QueenofMarketing.com/blog.
June 29, 2009
Things have been a little quiet around here lately. What have you all been up to? Tell us about your latest networking event that you attended - online or offline - meet any new exciting or interesting people? How about some new JV partners?
Netweaving is really a lot of fun and it is the latest, best way to utilize your network. You can position yourself as a Resource, a go-to person, if you will, one that has a massive contact list and knows just the right people for the right situation and is willing to share that information with others.
You could also position yourself as a Connector, one who helps others by introducing them to key people that may be needed to help develop their business to the next level, or may simply have a need for their services or products.
By helping someone else, focusing on others, your networking efforts are laser-sharpened and people will respond. By doing these activities without the thought of what's in it for me (WIIFM) or without any anticipated immediate personal payback you are truly netweaving! You may never be able to attribute a growth in your business from one particular person or event, but you WILL benefit by paying it forward. I'd love to see you all concentrate on doing that, see what the results are - I know you will be absolutely amazed! Givers do gain - sometimes the gain is a whole lot more than financial wealth.
A great example of netweaving is exactly what we are doing in our Skype Room network. When someone is having a problem with their blog, Squidoo lens, or website, and need advice on how to fix or solve their problem, they turn to one of us. We are here to help one another! Do we expect to be financially paid for our help - no, we don't. We simply help one another and by helping one another, we all grow. There are exceptions to this when two people contract with each other to work together and that's perfectly okay - there's nothing saying that services and/or products cannot be paid for - we are running businesses! But the paying it forward opportunity excels right here, in this network. I hope you are all aware of the rich contacts you have made here and will continue to help one another - together we will all grow and be wildly successful!
If you're interested in joining our Skype Room Connections, click here. You do need to have Skype installed on your computer (it's a free service, you are able to talk computer to computer anywhere in the world, free!) and please be sure to develop your profile on Skype! As a community, there is a lot of great information that is shared with others and we would love to have you participate too! We also welcome your comments and your help in generating conversations!
So now tell me - who have you connected with lately? Have you helped someone grow their business by connecting them with someone in your network or have you helped them solve some sort of problem with their business? If you are looking for some help for yourself or your business, the easiest way to ask is to start with "who do YOU know WHO . . ." and netweaving begins! Keep it moving forward and help someone else - share your knowledge, time or talents! When you are able to help someone else, and they insist on paying for your help, simply ask them to go out and find two (2) other people that they can help in some way. By giving them the opportunity to help someone else, you are providing them a rich opportunity to grow - giving them the opportunity to wear the "Netweaver's Glow!"
I invite you to join in the conversation here, post your comments and let us get to know more about you! I'm always available to serve you just let me know. I'm looking forward to learning more about you and your business! Make it an awesome day - help someone do something, meet someone, or simply share a business-building tip - you'll be glad you did!
Carol Deckert is a Networking Coach and the Netweaving Expert for Group Mastery. She's the founder of Referrals Unlimited Network, has more than 6,700 first-level connections in LinkedIn and approximately 1,800 “friends” on Facebook and more than 3,000 followers on Twitter! Carol knows you do need the numbers before you can accumulate quality connections, because not every connection will be a good one for you. Through her netweaving work, she helps others learn to do what she did, save them lots of time and heartache, by teaching them how to network efficiently and effectively. Contact Carol on Skype: deckert1116