Social Media

October 26, 2009

Goals for 2009 - Did you make it? Part 3

In this series of blog posts, I am including 3 popular goals that most coaches have created this year for themselves, along with some tips to help you achieve these goals before the year is up!

We have talked about a social networking system to build traffic and tips for saving time. Here is the third and final in this series:

Goal #3: Leverage my relationships to build my business!

If you are like most of my friends, you completely understand that building relationships is the #1 key to success. You know that one relationship can increase your visibility, build your credibility, drive tons of targeted traffic to your site, and even bring you happy people who buy your services-over and over again.

But you have reached out, created some partnerships, and left feeling like you got the short end of the stick.

It doesn't have to be that way. When you have the right pieces in place, have the right conversations with the right people, you can create wonderful relationships with people you love and who love you-even after your "promotion" is completed.

Wouldn't that be nice?

Here are three tips to get you on track for creating happy, profitable relationships:

  1. Intuition: Make sure the partnership and the opportunity "feel" right. I don't know how to say it any other way, but use your gut! Even if you love the person, it may not be the right opportunity at this time. Trust yourself!
  2. Write it down: Get your entire agreement down on paper. A conversation is not enough when something goes astray. You need to discuss all the "what if's" before you start building a product or promoting an event. If you're not sure what to write, I have a simple, customizable template for partnership agreements that you can use for free. Take a minute and download this template-even if it is just for conversation!
  3. Communicate! Yes, this may be basic, but when partnerships start to go haywire, people quit talking. Don't fall into this trap. Make time for your partner and always be respectful. This is like a temporary marriage of sorts.

This wraps up some of the goals and tips. Let us know what you think and what works best for you!

MaryPat Kavanagh, Group Mastery Social Media Relationships Expert

MaryPat Kavanagh, Group Mastery Social Media Relationships Expert

Social media relationships expert, MaryPat Kavanagh is President & Owner of Strategic Results Marketing LLC.  She credits her success in business to the many relationships she has developed over the years. To learn more about her and her relationship-building strategies, including social networking, connect with her on Facebook at http://Facebook.com/QueenofConnections or check out her blog at www.QueenofMarketing.com/blog

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October 22, 2009

Goals for 2009 - Did you make it? Part 2

Did you set goals for 2009? Where are you at? You have about 2 months left…

As a coach, we are familiar with helping our clients create goals. But what about us?

In this series of blog posts, I am including 3 popular goals that most coaches have created this year for themselves, along with some tips to help you achieve these goals before the year is up!

In Part 1, we talked about a 5 step system to funneling your social network into web site traffic. But how much time does it take?time-is-money

It's time to share some tips so you can social network in less than 15 minutes/day!

Goal #2: Spend less time social networking and more time making money!

In the first post in this series, I discussed the popular goal of turning your "friends" into revenue-generating traffic to your site. But so many people become consumed with the "fun" of social networking and then they get burned out.

Here are five tips to save tons of time on your social networking and avoid the burnout:

  1. Block out 15 minutes each day for this activity. Yes, it can really be accomplished effectively in 15 minutes when you are purposeful and strategic.
  2. Know what you are doing: posting on walls? Making new connections? Sending birthday wishes? This will help you target your time and not get distracted.
  3. Create a system for what to do and when: accept friend requests on Mondays & Thursdays, respond to messages on Tuesdays & Fridays, build new friends & post on walls on Wednesdays.
  4. Don't do it yourself! If you have a system, why can't your VA or even your teen help out?
  5. Turn your virtual friends into real friends! Pick up the phone at least twice each week to talk to some of your new friends. Build those relationships now before you need to sell something. Promotions will be much easier later on.

When you know what you are doing and why you are doing it, you can be very targeted in your activities, save tons of time and be effective!

Our next popular goal is about getting your "friends" & "fans" to build your visibility, promote your business and make you more money. Wouldn't that be nice? Stay tuned…

MaryPat Kavanagh, Group Mastery Social Media Relationships Expert

MaryPat Kavanagh, Group Mastery Social Media Relationships Expert

MaryPat Kavanagh is the Social Media Relationships Expert for Group Mastery and President & Owner of Strategic Results Marketing LLC. She credits her success in business to the many relationships she has developed over the years. To learn more about her and her relationship-building strategies, including social networking, connect with her on Facebook at http://Facebook.com/QueenofConnections or check out her blog at www.QueenofMarketing.com/blog

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October 21, 2009

Goals for 2009 - Did you make it? Part 1

Did you set goals for 2009? Where are you at?

As a coach, we are familiar with helping our clients create goals. But what about us?

In this series of blog posts, I am including 3 popular goals that most coaches have created this year for themselves, along with some tips to help you achieve these goals before the year is up! Here is the first:

Goal #1: Turn my social networking friends into buyers.

Here are 5 steps to social media success that work for everyone, no matter your business or your personality! Please use them for yourself and then feel free to coach your clients on these as well!

  1. Build a profile that ATTRACTS the right people. Isn't it a relief when people are knocking on YOUR virtual door instead of you having to bang on theirs? With the right combination of business information infused with your human interests and personality, you can turn your social networking profile into a social networking magnet!
  2. Build your network with quality, not quantity. Make sure you know who you want to connect with. It's about strategy and it's not random. Get clear about your values and the values of your ideal connections. Then infuse these into your conversations, updates and content sharing activities.
  3. Build your visibility through activities like wall posts, discussion board posts, comments and having conversations. The more active you are, the greater your visibility in the news feeds and the search engines.
  4. Build your credibility through sharing good information-yours and others. Make sure your conversations and content sharing is relevant to your market and your expertise. As an expert, your network is depending on you to be the filter for what's good and what's not. Be the expert and share your thoughts and opinions when it's relevant.
  5. Build traffic by blogging, integration and good conversations (yes, conversations warrant being listed twice). The more engaged you are, the better the relationships you will build, and the more your network will want to get to know you. Make sure you have a strategic marketing funnel to capture your traffic once they start "poking" around for you!

These 5 steps are very effective when you are purposeful with your social networking and strategic in your relationships.

The next goal is about spending less time social networking and more time making money. Is this something you can relate to? Stay tuned for some great tips to help you accomplish THIS goal!

MaryPat Kavanagh, Group Mastery Social Media Relationships Expert

MaryPat Kavanagh, Group Mastery Social Media Relationships Expert


MaryPat Kavanagh is the Social Media Relationships Expert for Group Mastery and President & Owner of Strategic Results Marketing LLC. She credits her success in business to the many relationships she has developed over the years. To learn more about her and her relationship-building strategies, including social networking, connect with her on Facebook at http://Facebook.com/QueenofConnections or check out her blog at www.QueenofMarketing.com/blog

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