Online Video

July 28, 2009

Go Viral. Go Visible. Go Video!

“I see you everywhere!” Yup, I get that a lot!  Colleagues and clients tell me all the time that I seem to be “everywhere.”  They see me on YouTube, Facebook, on blogs and on Twitter.  I am definitely visible!  But my online visibility is no accident.   My visibility strategy is simple:  I leverage the power of video to increase my exposure – and you can, too!

Online video is the perfect tool to maximize your web presence because it’s highly visible and viral.  You can create one video and have it spread from YouTube to Facebook to your own website and beyond.  It’s the ultimate leverage resource, because you create it once and use it in many different ways, and in many different places.

Best of all, creating a video to enhance your visibility is quick, easy and inexpensive.  Armed with only a webcam or an affordable Flip Video camera, you can shoot a simple video message and upload it to YouTube in minutes.  All you need is a (high-speed) Internet connection and a free account on YouTube.com.

Once your video is posted on YouTube, you can send it to Facebook and MySpace with one click!  Other free video hosting sites like Blip.tv give you easy sharing and cross-posting functions to add your video to your own website, or to social sites such as Digg and StumbleUpon. To really leverage your time and energy, use another free service, TubeMogul.com, to blast your video out to over a dozen sites with one click!  You get the idea: One video to many sites means leverage and visibility across the web!

Keep in mind that even just posting your video to Facebook is going to give you video some mileage.  As others comment on your video on Facebook, the video then appears on their Facebook page in addition to your own.  That’s the “viral” in viral video!

And let’s not leave Twitter out of the video party…  While you can’t post the video itself on Twitter, you can certainly promote the link to your video on Twitter.  Better yet, there are several free services, such as Tweetube and Twiddeo, that will notify Twitter for you whenever you put your video on their sites.

Finally, if you want the ultimate, maxed-out, super-charged version of video visibility, be sure to get in touch with me about a free trial of Veeple.com.  Veeple is the video hosting platform that I use to make my videos clickable (with live links) and interactive. Veeple’s  new deal with TubeMogul means you can even blast your video from Veeple.com to a boatload of popular video sites.  It’s one-stop shopping for massive video visibility!  You can find more info on Veeple here: http://tinyurl.com/ltdjgv.

If you’d like more information or a quick crash course on video visibility, please feel free to visit my “Video Traffic Blast” website.  There you can find out more about my step-by-step viral video process.  Be sure to get your video online now!  Start sharing your video on the web and soon, you too can be seen “everywhere!”

Lou Bortone, Online Video, Group Mastery Expert

Lou Bortone, Online Video, Group Mastery Expert

Lou Bortone is a long-time marketing and branding consultant who helps entrepreneurs build breakthrough brands on the Internet, with services such as online video production, video branding, coaching and creative support.  Lou is a former television executive who worked for E! Entertainment Television and later served as the Senior Vice President of Marketing & Advertising for Fox Family Worldwide, a division of Fox in Los Angeles.  Lou is an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach. Visit Lou’s website at http://www.OnlineVideoBranding.com.

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June 15, 2009

Accelerate Your Sales Process With Video!

In these turbulent and unpredictable times, you need every competitive advantage you can get to stay ahead.  One powerful and low-cost tool is Online Video.  Video has a small learning curve, but can create big results.  In fact, video can become your secret weapon in the battle to buck the recession.

Using video to build your brand and promote your business – whether on the now ubiquitous YouTube or on your own website – actually attracts new customers and accelerates the sales process.  There are many compelling arguments for adding video to your marketing mix, but none more important than the simple fact that video brings you closer to your customers and closer to the sale!

When you share a video with your potential client, you instantly increase your “know, like and trust” factor.  Projecting your personality and authenticity can take months or years with text or email, but video is immediate and personal.  Your prospects can see and hear the real you and, the sooner they feel they know you, the sooner they’ll buy from you!

Video creates an immediate connection with your customer far more effectively than print alone.  Whether you use a webcam or the oh-so-simple Flip Video camera, by sharing your video message online you are creating an engaging presence that will resonate with the people you’re meant to serve.

Even better is the potential for your video to “go viral,” and have your message spread like wildfire.  However, there’s no viral without the video – so tape your message and get it uploaded to YouTube and/or some of the other popular video hosting sites like Viddler, Vimeo or Blip.tv.  You can use TubeMogul.com to blast your video to many sites at once.  Best of all, all of the video hosting sites are free to use.

The video process is easier than you might imagine. There’s really no need for a big Hollywood production – Just keep it simple and be yourself.  Follow YouTube’s easy upload instructions, and you’ll have your video posted online in no time!  From there, you can easily share and spread your video to Facebook, MySpace and other sites with one click.

These are just a few of the ways Online Video can help your business in unpredictable times.  Start using video and you’ll see both your visibility and credibility increase fast.  The cost for all this exposure is very reasonable: $50 to $100 for a webcam or under $200 for the popular Flip camera.  Start using video as your secret weapon to reject the recession and keep your business buzzing.

Lou Bortone is a long-time marketing and branding consultant who helps entrepreneurs build breakthrough brands on the Internet, with services such as online video production, video branding, coaching and creative support.  Lou is a former television executive who worked for E! Entertainment Television and later served as the Senior Vice President of Marketing & Advertising for Fox Family Worldwide, a division of Fox in Los Angeles.  Lou is an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach. Visit Lou’s website at http://www.OnlineVideoBranding.com.

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