April 5, 2010
- Learn the ropes of PR… from preschoolers
Is getting publicity hard? Hard work, yes… But not difficult.
After all, publicity is the act of relaying crafted messages to target markets with the objective of influencing them. (…)
March 2, 2010
- Think beyond traditional media for publicity
If you want to build a powerful presence to increase your visibility and your credibility for your group coaching program, you need to look beyond traditional media and add blogs to the list. (…)
December 5, 2009
- Build your group coaching program with a newspaper column
There's more to publicity and getting media coverage than just press releases. Group coaches can use newspaper columns to promote themselves as the expert as well.
November 9, 2009
- Using an online media room to get attention for your group coaching program
Using an online press room can attract more clients - and journalists to your group coaching program.
October 8, 2009
- Are you using Twitter to get PR for your group coaching program?
No matter what you think about it, the social media service Twitter has become a dominant force in our culture, and is here to stay. (…)
September 30, 2009
- Writing a Good Press Release: A Checklist
Who wouldn't want a third-party endorsement of their group coaching program? (…)
September 28, 2009
- Are you missing this easy opportunity to get magazine coverage?
If you aren't using editorial calendars to get more publicity and to build a powerful presence, you are missing on a great - and free - public relations tool. (…)
July 20, 2009
- Publicity Strategies for Becoming The Go-To Expert
When you're looking for advice on a product or service you're interested in buying, it stands to reason that you'd seek out the opinions of an expert in the field. (…)
June 8, 2009
- Are you making any of these mistakes when writing your press release?
Press releases are a great tool to attract more clients and get more sales, by using it both online and traditionally to media outlets. (…)
May 20, 2009
- Want more publicity for your group coaching? Here's how!
Everyone prefers to buy from or on the advice of an expert; it’s just human nature. (…)
May 5, 2009
- You can be a star by positioning yourself as the authority
What makes your group coaching program unique? No, it’s not price. And you need to think again if it’s quality.
It’s really YOU. And that’s exactly what the media look for. (…)
April 2, 2009
- Promote Your Group Coaching Program with 10 Newsworthy Ideas
If you want to fill your group coaching program, you need to reach out to your target market in a variety of ways. (…)
March 20, 2009
- Why you need both PR and publicity
Seth Godin recently wrote on his blog about the differences of PR (aka public relations) and publicity.
He makes a good point. (…)
March 8, 2009
- Seven Ways to Expand Your Visibility
It’s important to make your business visible, in your community and beyond. (…)
February 4, 2009
- Shannon Cherry: Publicity Power in Your Group Programs
You're good at what you do, and now you're going to help even more people by becoming a group coach with Group Mastery for Speakers, Trainers and Workshop Leaders. Awesome! (…)
