Marketing Implementation

July 19, 2010

• Take Time Off and Maintain Trust

  I'm a firm believer in vacations, traveling and taking time away from my business office. Every now and then, I disappear from my business. Not only do I need to trust my team to take care of my current clients, but it's extremely important to make sure my marketing efforts continue while I'm away so I don't lose any trust-building ground with potential clients. This takes preparation.

June 29, 2010

• Unfocused Focus

  Most of the time we hear everyone telling us that you have to be focused on the internet. Pick a niche, get specific, and go after your target market. You've heard that, right? They're WRONG!! Okay, well, sort of wrong.

June 5, 2010

• Speaking builds credibility for coaching

  Speaking helps build credibility. (…)

June 1, 2010

• American Idol: A Contest In Differentiation

  I was watching American Idol this season and it hit me. The entire process of American Idol is an exercise in differentiation! If you watch the progression of each contestant through to the finale, they learn where their "place" is in the music world. Coaches need to find their place in the coaching world.

April 26, 2010

• Consistency Is A Big Trust Factor

  If potential clients don't get a consistent picture of who you are, what you do, or what your brand looks like, then you are missing out on a key ingredient of the buying process…TRUST. Here are some ways you can look to see if you are being consistent.

March 21, 2010

• Is it like pulling teeth when it comes to sitting down and writing?

  You don't have to be a prolific writer in order to have a newsletter, write a blog or create articles to market your coaching business. Get some tips on quickly generating some content for your marketing in this post by Kristen Beireis, Marketing Implementation Expert for Group Mastery.

February 3, 2010

• Authenticity and Marketing Strategies

  Did you know that authenticity is important in the marketing strategies you choose for your business? There are thousands of marketing strategies you could choose for your business. Likely, you've tried many of them. Some work and some don't. Is it because the strategy is faulty? Find out in this post from Kristen Beireis, Marketing Implementation Expert at Group Mastery.

January 7, 2010

• What Do Talk Shows and Internet Marketing Have In Common?

  Did you ever notice how (in a very boiled down way of looking at it) talk shows are really just a marketing vehicle for actors, movie studios, politicians, and television networks? My point is that people who watch these shows don't see the marketing going on. It's NOT noticeable. It's most certainly there, but it isn't the focus. Find out what the focus is in this article.

December 12, 2009

• Are you reflecting with frustration?

  Are you reflecting? Are you looking back at what you had wanted to get done in the way of marketing this year? Are you finding that everything you wanted to do, hasn't happened? Here's a way to help plan for the upcoming year.

November 5, 2009

• Conscious Marketing

  I have this old habit of getting seriously focused on my to-do list. So focused that I lose sight of anything going on around me. As a business owner and marketer this gets me in trouble. If I’m always focused on that list, I miss when something isn’t working. I ignore profits declining. I forget there’s more to life than business and ignore my personal life, too. Find out how I deal with it. Guest post by Kristen Beireis, Marketing Implementation Expert at Group Mastery.

October 15, 2009

• Marketing Is An Experiment

  A marketing plan that doesn’t get executed because of fear, is lost money! For me, there is no “wrong” when it comes to marketing. Sure, there are objectives you’d like to meet and reactions you’d like illicit, but if that doesn’t happen it’s not “wrong,” it just needs some improvement. Learn how to experiment instead of getting caught in fear from Kristen Beireis, Marketing Implementation Expert at Group Mastery.

September 29, 2009

• Marketing Campaigns are Backwards

  So many coaches like to be able to just run with an idea, put it together and get it done NOW! Unfortunately, marketing campaigns don't work that way, even if you do. How do they work? Kristen Beireis, Marketing Implementation Expert at Group Mastery, explains.

August 24, 2009

• Why Is Toilet Paper So Important?

  Just like a restaurant, your marketing and business must be consistent. From the front entrance to the toilet paper. They need to be learning what to expect and if you throw them off with an inconsistency, they won't come back.

July 13, 2009

• Marketing Is A Long-Term Client Attraction Tool

  I can't tell you how many times I've had clients and colleagues say they have no more time or money for marketing. I say, FIND IT! Marketing isn't something you can do every now and then.

June 2, 2009

• The Marketing Wagon

  I use the radio flyer wagon as a mental image for all things marketing. Pile it up and fly down the street with my latest marketing projects, feel the wind rush and love the excitement. What I find is that many coaches have wagons overloaded with marketing "to-do's." They want to feel the wind rush and love the excitement, but for some reason they seem to be struggling to move it an inch down the street. What could cause all that struggle?

May 23, 2009

• Implementing New Marketing Systems with Less Overwhelm

  Implementing a new business system can be a large task for any business owner. The experts say, "Set up a shopping cart and autoresponder, hook it up to your payment processor and you are off and running with an automated system that brings in more income." It's not as easy as it sounds. In fact it can be seriously overwhelming, if you don't know how to manage the implementation.