February 4, 2009
You're good at what you do, and now you're going to help even more people by becoming a group coach with Group Mastery for Speakers, Trainers and Workshop Leaders. Awesome!
Yet, one of the things most coaches struggle with is how to attract more clients. You already know that advertising is expensive - and often doesn't work unless you invest thousands of dollars on repeat ads.
But that doesn't mean you have to struggle with your marketing. I'm Shannon Cherry, the Power Publicist, and I'm here to help you use the power of publicity and the media to get the word out. More about me.
I'm a former TV reporter and anchor, as well as the founder of Be Heard Solutions, so I understand public relations and free publicity from both sides!
I've helped hundreds of coaches and consultants like you get on the pages of The New York Times, The Wall Street Journal, Parents, Entrepreneur Magazine, Better Homes & Gardens and in front of the camera on The Today Show, Good Morning America, and even The Oprah Winfrey Show.
As we work together, you'll learn:
- why leveraging your expertise is vital in attracting media coverage (and more clients)
- how to find the journalists who cover your niche - and what to say to them to get them to cover
- the techniques to publicize your group coaching program for FREE
- and much more.
Here's the first thing you need to know about getting publicity: it's not a one-time or one-shot deal. Studies show in order to build buzz effectively you need to spend at least 20% of your time marketing yourself. That's one full day a week - or about 2 hours a day in a five day work week.
So put it in as part of your schedule right now. Book it like any other client meeting. Make it THAT important. That way you'll know you've dedicated what you need to see your group coaching practice thrive.
So what do you need to accomplish your 20% a week goal? How can I help?
Remember, I'm here to provide you with the information you need to be a success at Group Mastery.
Have you ever scanned a newspaper or digital news feed when a headline caressed your senses enticing you to read? Or perhaps you had the TV news on as background noise and had your ears tickled by a story lead-in that made you sit up and take notice?
In our information driven world, before we can deliver content we must gain attention. This is the art and science of press release writing. A good press release has a headline that you can “see” in a newspaper or “hear” being spoken by an on air reporter. Your press release should provide the facts (who, what, where, when, why, how) of your news, expertise or event but facts alone will not get you noticed. Those facts will comprise the substance of your release but your story will provide the sizzle.
If your facts sit on the page like a mathematical formula you are unlikely to get the attention you desire. A good story, however, will pull your audience in and get them to take action.
It is my pleasure to have the opportunity to work with the Group Mastery community to turn your news into NEWS! My team of writers and I delight in finding creative angles to highlight your expertise to your target audience. We work with PR agencies, corporations and individuals developing news, marketing and social media releases. We truly are looking forward to serving this delightful community of movers and shakers. More about me
January 27, 2009
Group Coaching Mastery, the blog for Group Mastery for Speakers, Trainers and Workshop Leaders, was launched July 13, 2008. I jumped into blogging with both feet with my love for writing in tow. I began writing more than ever. As a result, the blog has continued to evolve. We've moved from a free WordPress.com blog to a self-hosted platform using Semiologic.
By way of review, I'd like to share a few of my favorite blog posts. I have various reasons for selecting each of these posts - too many to really get into. I'm confident that you'll readily see and understand as you click and read through each post.
Give Your Group Coaching A Creative Kick
People ask me why I chose 33 minutes for my newest group coaching program. It's such a funny story that I decided to share it in this post. My hope is that you'll learn from my experience and push the bounds of creativity in marketing your group coaching programs, too. Read the full post
An Underutilized Strategy
Group hug, anyone?! Building rapport and connection is one of the most important yet underutilized strategies in group coaching. You cannot dismiss the power of a good connection, a solid handshake or a warm group hug. Unconsciously, each of your learners wants to know you relate to her perspective or shares her view of the world. There's just no mistaking the sense of synchronicity when she knows her perceptions are acknowledged and understood. It just feels good! Read the full post
Powerfully Persuasive Marketing Pumps Profits
Persuasive marketing involves emotions. Very simply, every word you speak or write has to touch deeply, genuinely inspire and intentionally motivate your audience to act. Ok, so maybe that's not so simple. :) I thought stirring emotions was pretty easy the first time I heard about persuasive marketing. I quickly learned the real value for business growth as well as for boosting profits. Read the full post
Pathways to Transformation
As a group coach, your job is to facilitate change. Very simply, people join your group coaching program because they want change and expect you to support them in making change happen. In facilitating the all important change for your learners, you're creating pathways to transformation that spell lasting change. Read the full post
Olympian Models Group Leadership
I've had fun watching the 2008 Summer Olympic Games in Beijing, China. Although I'm new to the intricacies of most of the events, it's very clear that each athlete brings a high level of skill, expertise and determination. Each athlete passed the muster and is expertly qualified to be there. Read the full post
Capitalize on Compelling Info Products
Lately I've been sharing strategies at Group Mastery encouraging and even, inciting the community of learners to create compelling info products. In the process, I've reflected on my own experiences and interesting insights have surfaced in my mind. Read the full post
Blogging and Group Coaching Work Hand In Hand
I read an amazing post about blogging by new media expert and well-known blogger, Chris Brogan. I've been actively blogging less than a year so I'm kinda new to blogging. The post made me think about how blogging can be leveraged as a key element of bringing your group coaching program to life. Blogging gives you a great forum for potential clients to experience your style. Read the full post
I'd love to know which post is your favorite and why? Your comments will help me and the experts at Group Mastery to serve you that much better. THANKS in advance.