December 10, 2010
Weekday Facebook TV show focuses on marketing using NLP
When I decided to make Group Coaching Mastery Interactive TV (GCMiTV) a weekday show, little did I know it would be so challenging and absolutely, fun! I knew my passion for group coaching would serve as a driving force. I even knew my work in Neuro-Linguistic Programming (NLP) would offer real depth, transparency and honesty to the content.
I love the response to the weekday show!!
GCMiTV learners have jumped in with both feet with a few regulars joining me every single day. (THANKS Valri Hamilton and Tobi Lytle.) Viewers get to chat or share audio and video feedback. Episodes are posted and available for a few days only for those who miss the live action. The experience of connecting and interacting with Facebook viewers has re-energized me in a way that's hard to put into words. Just know that I'm humbled and excited at the same time.
The focus of our show content for this week was understanding how to market using NLP. We talked about the "WendyY" definition of NLP and why it's so helpful in client attraction, marketing and group coaching. In our conversations, we discussed the four pillars of NLP and how to use them to attract more of your ideal clients to your programs and services.
My intention for each episode is to create an interactive experience for learners to build thriving group coaching programs. Learners will drive the content focus for the weekday program via polls and feedback. I'm open to the journey and I'm delighted to know viewers and learners are, too!
Tune in to Group Coaching Mastery Interactive TV weekdays at 3 pm Eastern on Facebook at http://apps.facebook.com/groupmastery
Wendy Y. Bailey - Master Certified Group Coach
Wendy Y. Bailey is a Master Certified Group Coach, Certified Experienced Coach and Certified Neuro-Linguistic Programming Practitioner. Affectionately called "WendyY" by her business associates, colleagues and friends, she's also the Creator and Founder of Group Coaching Mastery - Master Group Coaching with an NLP Twist. WendyY helps coaches, speakers and trainers learn to create, design, market, fill and deliver bestselling group coaching programs using Neuro-Linguistic Programming (persuasive marketing, language skills and influence strategies.)
February 11, 2010
Air castles and the beliefs that drive them
Sometimes your group learner is "building air castles." That's when she's not being honest or truthful with herself. My 79 year old mom says that's what my grandmother called it when you make up stories that have no basis in reality. Hilarious, heh?
Each person in your group brings her own set of unique experiences to every group coaching session. These experiences always color what she hears, sees and thinks — and more importantly, what she believes to be true. Her beliefs shape every resulting action and you're there to help her tune into the truth.
So, what do you do when your group learner is building air castles?
Very simply, you coach! Building air castles offers a perfect opportunity to laser coach her right there in the midst of the session. Simultaneously, you encourage all of your group learners to create a listening and supportive circle. Your learner has an aha moment and sometimes - no, most of the time - the learners within that supportive circle, have their own very personal and powerful breakthroughs too.
One of the five essential areas for transforming your learner via laser coaching is PERCEPTION. Think of perception as a direct line to your learner's beliefs - the internal place and space from which she operates. It's the place that speaks to how she they feels, how she reacts, how she responds to any situation she encounters.
Laser coaching helps her to know, feel, think and believe differently. It's all about shifting the perception and stop her from building air castles.
For ONE LAST TIME, I'm 33 Minute Mastery: Group Coaching in 33 Minutes. In 33 Minute Mastery, I share techniques on how to shift the beliefs of your learners via laser coaching. Join me for this last LIVE group coaching experience of one of my bestselling group coaching programs.
Wendy Y. Bailey - Master Certified Group Coach
Wendy Y. Bailey is a Master Certified Group Coach, Certified Experienced Coach and Certified Neuro-Linguistic Programming Practictioner. Affectionately called "WendyY" by her business associates, colleagues and friends, she's also the Creator and Founder of Group Coaching Mastery - Master Group Coaching with an NLP Twist. WendyY helps coaches, speakers and trainers learn to create, design, market, fill and deliver bestselling group coaching programs using Neuro-Linguistic Programming (persuasive marketing, language skills and influence strategies.) More about Group Coaching Mastery programs
Everyone prefers to buy from or on the advice of an expert; it’s just human nature. After all, you’d be more likely to try out an unfamiliar food on the advice of a nutritionist or use a brand of tire recommended by your mechanic wouldn’t you? Of course you would – anyone would; this natural (and perfectly understandable) tendency can work in favor of your business.
The challenge is to become recognized as the expert in your field and for your group coaching program. There are publicity strategies which can help you to realize this goal; but there is one very important thing to get out of the way before we look at these.
First of all, you have to actually be an expert in order for any of these techniques to work. You’ll only be able to fake it for so long before you’re exposed as a sham. Don’t try to position yourself as an expert unless you genuinely are.
Make a concerted effort to improve on your area of greatest strength by researching and deepening your knowledge of the topic – you’re only as good of an expert as your knowledge. So how do you share this knowledge with the world to become renowned as a leading authority in your field? Here’s a few publicity techniques which can start getting you noticed.
1) Writing – whether for your own website, books, guest editorials in your local media or (if you’re able to do this) in your own newspaper column or other media outlet, you need to write content which makes your expertise useful to readers. Give people information which they can use and that shows your knowledge. People have questions; give them answers.
2) Broadcast media - Start trying to get booked as a guest on your local radio and television stations. Having the chance to share your expertise with the public directly is a powerful thing which can quickly build your reputation as someone who really knows their stuff. You can try being booked on your own or by hiring a publicist to get your foot in the door with your local media outlets.
3) Public speaking – There are few better ways to make an impression on people than through speaking to them in person. Brush up those public speaking skills and offer your services to any and every organization that regularly brings in guest speakers; exactly where you might want to target your efforts depends on exactly what your field of expertise is. However, good candidates include business and civic organizations such as the Rotary Club. Any organizations whose interests match with your own area of expertise are also ones you should aim for a guest speaker’s slot with.
Publicity is really what it’s all about if you’re trying to get your expertise recognized. Without the public’s notice, you’re just another clever guy or gal who knows something; when people know your name, you’re an expert.
Being recognized as an authority gives you a great platform to build your business – after all, we’d all rather make a purchase which is recommended by the experts.
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Shannon Cherry, Publicity Expert for Group Mastery
Shannon Cherry is the publicity/media expert for Group Mastery. Known as The Power Publicist, she helps coaches, entrepreneurs, consultants and solo professionals attract more clients and customers through the power of publicity.
