February 11, 2010
- Air castles and the beliefs that drive them
Sometimes your group learner is "building air castles." That's when she's not being honest or truthful with herself. My 79 year old mom says that's what my grandmother called it when you make up stories that have no basis in reality. Hilarious, heh? (…)
May 20, 2009
- Want more publicity for your group coaching? Here's how!
Everyone prefers to buy from or on the advice of an expert; it’s just human nature. (…)
April 8, 2009
- An easy checklist for determining whether a marketing vehicle is suitable for your campaign
Exposure. Look at what kind of exposure you are looking for and how a particular vehicle can get you that exposure. (…)
March 30, 2009
- How to create more, more and more copy and content for your website and blog
The key to creating content (copy) for your website, blog and press materials is to consider your audience.
You must give your readers fresh, useful, newsworthy information that they’ll use. (…)
March 22, 2009
- Writing a Call to Action that Gets Results
When you are writing marketing material, the right call to action can make all the difference. (…)
February 4, 2009
- Shannon Cherry: Publicity Power in Your Group Programs
You're good at what you do, and now you're going to help even more people by becoming a group coach with Group Mastery for Speakers, Trainers and Workshop Leaders. Awesome! (…)
- Karen Swim: Press Releases that Pop
[caption id="attachment_251" align="alignleft" width="82" caption="Karen Swim - Press Release Expert"][/caption]
Have you ever scanned a newspaper or digital news feed when a headline caressed your senses enticing you to read? (…)
January 27, 2009
- Group Coaching Mastery in Review
Group Coaching Mastery, the blog for Group Mastery for Speakers, Trainers and Workshop Leaders, was launched July 13, 2008. I jumped into blogging with both feet with my love for writing in tow. I began writing more than ever. As a result, the blog has continued to evolve. We've moved from a free WordPress.com blog to a self-hosted platform using Semiologic. (…)
January 22, 2009
- Allison Nazarian: Cooking up some good copywriting?
Make sure you have the necessary ingredients! (…)
January 16, 2009
- How I Used Twitter to Fill My Group Coaching Program
I first signed up for Twitter in March or April of 2008. I didn't know what it was about but I kept seeing my Facebook friends talking about Twitter so I decided to try it out. A couple of times each week I would receive an email saying someone was following me. I didn't know why they would follow me because I just didn't understand what Twitter was all about — at that time. (…)
January 6, 2009
- What Social Media Tactics Keep Leesa Barnes Guessing?
My friend, Leesa Barnes, is considered a social media expert.
She's written a book, has been nominated for social media awards and continues to influence many with her ideas. (…)
December 10, 2008
- Persuasion Peaks Profits and Promotes Adoption
Persuasion is the process of guiding people toward the adoption of an idea, attitude, or action by creative means. (…)
December 3, 2008
- An Underutilized Strategy
Group hug, anyone?! Building rapport and connection is one of the most important yet underutilized strategies in group coaching. (…)
August 22, 2008
- Powerfully Persuasive Marketing Pumps Profits
Persuasive marketing involves emotions. Very simply, every word you speak or write has to touch deeply, genuinely inspire and intentionally motivate your audience to act. Ok, so maybe that's not so simple. (…)
