Group Coaching Skills

March 23, 2010

How to Write A Powerful Speech that will Grow Your Group Coaching Business


"You don't have to see the entire staircase to take the first step" is one of my favorite quotes by Dr. Martin Luther King Jr. Sometimes we do take steps to grow our business because of fear. You may be thinking that you cannot be a speaker because you do know how to write a speech.

Speaking helps build creditability. Your group coaching services give you a presence in the marketplace. Learn to leverage your presence by speaking about your business. Take every opportunity to share information about your group coaching business.

Go to your local Chamber of Commerce and ask to speak at their meetings. In the last year, I spoke at two Chambers and both resulted in major contracts; with a university and a public transportation company. Don't let any fears of not knowing how to write a speech keep you from growing your business.

Here are a few tips on how to write a powerful speech:

Begin with the End

Start your writing with the ending in mind. What is the purpose of your message? Once you have this definitive point prepared as an objective, it should drive all else beneath it. Note that objectives are measurable, have a time frame, and are attainable.

Hear not Listen

As you write, think about how your words will sound – not how they are read. Speaking is always more finite and simple than how a novel is done. If you don’t realize this crucial fact, your speech ends up sounding monotonous.

Brainstorm Keys Points

Key points should easily flow out of your objective. Write these down, individually, on slips of paper and physically arrange them in order. Consider this order, and then possibly rearrange them to create natural links between each. This task creates flow.

Themes to Establish

Besides flow, themes are also important. Group similar topics together to set up themes to your work, and you will find that your audience walks away with a better grasp of your ideas.

Questions don’t need Answers

Ask questions that don’t require an answer. Listeners will silently consider the answer in their heads, and then you can illustrate a story or fact that either agrees or disagrees with their answer to make a statement.

Ready to write your powerful speech?  What's your next step?  Leave me a comment and let me know.

DeLores Pressley, Professional Speaking Expert

DeLores Pressley, Professional Speaking Expert

DeLores Pressley is an international keynote speaker, author, life coach and the Founder of the Born Successful Institute and DeLores Pressley Worldwide. DeLores has spoken to more than 107,000 people in over 65 major cities and countries. She has been interviewed on America’s top rated shows including, OPRAH and Entertainment Tonight. She produces Speak for Hire, an educational program teaching entrepreneurs, speakers and coaches how to speak and grow their business. More about DeLores

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March 15, 2010

Would You Like Anchovies on That Group Coaching Blog?


Did that make your mouth water? Then you know what it feels like to want something that is a little outside the mainstream. People who like anchovies on their pizza crave the unusual flavor of those tiny, salty fish. Sure, they might order one without anchovies, but they're much more likely to enjoy their favorite pizza along with other people who enjoy anchovies.

And isn't that what we're after with a strong blog for your group coaching program - writing that makes people crave a focused, beneficial experience?

Any coach can offer a life purpose or a career improvement coaching group - but what about a life purpose group for atheists? Or a career development group for people who are retiring? These combinations might even sound a little contradictory, but I can guarantee you that there would be eager participants in both groups.

Your blog can reflect your "anchovy" by featuring articles that appeal to the special needs of your group. Do the atheists need resources for life purpose that don't have a religious tone? Perhaps, they need meditation techniques that are void of spiritual overtones. Do the soon-to-be-retired need information about careers that offer flexibility for travel during retirement? They may need ideas about how to combine caring for older parents with juggling work.

Here's the great news about appealing to a special group: the blog posts are MUCH easier to write! Your group's needs are obvious and specific when the anchovy is the priority. The first suggestion I give any blogger is to learn how to "write tight." That means you should make one strong point per post and make the intention of the post clear. It can be very difficult to do that when writing about broad topics. Writing about your anchovy helps you jump that first "write tight" hurdle with ease.

image credit: roland

What's your anchovy? What makes people crave your group coaching experience? How can you imagine "writing tight" about your anchovy?


Laurie Foley, Blogging Expert

Is your online presence energizing you or overwhelming you? Laurie Foley is an online presence coach who helps people and organizations thrive online. With more than 25 years of technology experience and 15 years as an entrepreneur, she is a resourceful and intuitive guide for creating a strong personal brand. Besides writing as Group Coaching Mastery's Blogging Expert, you can find Laurie at and on Twitter as @lauriefoley.

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March 11, 2010

This Is It: Take Your Group Coaching Learners to New Places

michael-jackson-this-is-it-movie-poster As I watched the special features on the DVD for Michael Jackson's This Is It, it struck me what an amazing experience he designed for what would've been his last tour.  By all indication, he created a masterpiece of excitement, high energy, pure entertainment and high emotion.  I believe it would've been totally transformational for fans!

Similarly, your goal in creating a group coaching program is to generate a transformational experience for your group learners.

Here are a few ideas to help you take your group coaching learners to new places:

  1. Build rapport with your learners.
    Rapport is the key to EVERYTHING in your coaching not just in groups.  This statement bears repeating:  Rapport is the key to EVERYTHING in your coaching!! No kidding.  It's just that important.  Get to know, like and trust your learners to create an experience for in your group coaching programs where your learners know like and trust you, too!
  2. Tap into opportunities to be REALLY creative and engaging to create compelling content for your learners.
    Powerful questions, magical metaphors and lots of relevance to your ideal learners unique challenges are all very profound ways to make things happen.  Get your learners thinking more deeply about what's really going on in their world so they can make lasting change.   Masterful content is relevant, attractive, compelling and engaging.  That is all.
  3. Challenge yourself to greater heights for the sake of the learners.
    The truth is: it all begins with you.  Imagine you're in the eye of a tornado, building momentum and force with every action, response and reaction.  In this case, the tornado is immensely transformational and because you're in the eye, you hold the key to the transformation.  How kewl is that?

Michael Jackson told his producer, "Let's put together the greatest group of artists on the planet then let's inspire them to go to places they've never been before."

What will you do to take your group learners to new places? Share your thoughts freely

Wendy Y. Bailey - Master Certified Group Coach

Wendy Y. Bailey - Master Certified Group Coach

Wendy Y. Bailey is a Master Certified Group Coach, Certified Experienced Coach and Certified Neuro-Linguistic Programming Practictioner. Affectionately called "WendyY" by her business associates, colleagues and friends, she's also the Creator and Founder of Group Coaching Mastery - Master Group Coaching with an NLP Twist. WendyY helps coaches, speakers and trainers learn to create, design, market, fill and deliver bestselling group coaching programs using Neuro-Linguistic Programming (persuasive marketing, language skills and influence strategies.) More about Group Coaching Mastery programs

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