March 30, 2011
They'll sign-up for your teleseminar for reasons they don't even understand.
They'll come to your call not even knowing if you can help them.
They'll listen to your live call live and download the recording, longing to learn from your wisdom — wanting your help.
Of course, they'll look at your program and say, "It's only $400!"
Then, they'll enroll in your program without even thinking about it.
It's money they have but fulfillment they lack. Or, it's fear getting in the way and holding them back from a successful business, a great career or a fulfilling life.
Then, they'll call into your group coaching sessions and bask in the glow of all the learning you give.
They'll feel special because you know them by name and what you say resonates on a meaningful level. They feel totally in sync with you!
It's almost like when you were a child and you knew you had a special place in your teacher's heart. It's not about you but about how special you make them feel. They'll feel like you care. More importantly, they'll know you care.
As they join every session, they'll feel like they've been dipped in an experience that leaves them forever transformed, enlightened and ready to overcome any obstacle.
The experience will be so gratifying they can't sit still for long because they HAVE to do something now. People will come, Coach!
But, what happens when you build it and they don't come?
As coaches, we bathe in that vision for each and every group coaching program, don't we? But, it's just not enough to create a group coaching program with great content. Your ideal clients won't flock to your program if they don't know about it.
What do you do when you build it and they don't come?
- Go back to square one and get a real clear picture of your ideal client. Your ideal client is the person you genuinely want to serve in your program. You can't just use the term "entrepreneurs" and call it a day. Be intentional in your vision of your ideal client, then imagine multiple ideal clients who look, feel, behave and are the same.
- Get to know your ideal client intimately well. Knowing your ideal clients requires going beneath the surface to understand what guides and drives them. The better you know your ideal clients, the deeper you're able to realistically approach them about their experiences.
- Start marketing conversations your ideal clients by creating connection, building rapport and fueling the know-like-trust factor. Stop pushing your messages, pitching or selling. Care about your ideal clients and talk to them from that place of caring.
- Give your ideal clients the means to experience what it means to be served by your program online and offline in your blogging, live networking, articles, social media updates and teleseminars. Caring means sharing yourself, your story and revealing your connection to your ideal clients experiences.
You'll grow more attractive to your ideal clients with each and every conversation. You'll appreciate every connection with your ideal clients and they will, too. You'll rewrite the story of the group coaching program you've created for your ideal clients.
They will come, Coach! People will most definitely come!
Wendy Y. Bailey is a Master Certified Group Coach, Certified Experienced Coach and Certified Neuro-Linguistic Programming Practitioner. Affectionately called "WendyY" by her business associates, colleagues and friends, she's also the Creator and Founder of Group Coaching Mastery - Master Group Coaching with an NLP Twist. Sign-up for WendyY's free practice-building teleseminar for coaches.
December 27, 2010
I’m seeing this issue a lot lately. Are you? Some internet entrepreneurs have an assistant or behind the scenes person doing social networking for them. Others swear they do it all themselves and it’s a rip off to do it any other way. Who’s right? I think BOTH are.
On one hand, social networks are about being social and connecting with others. They are about getting visibility for your business and creating trust with potential clients so the relationships are profitable. They are also a place to connect with like-minded people and have stimulating conversations about your chosen profession.
On the other hand, there is a lot of work involved with social networking. The profile maintenance, the branding customizations and the plug-in additions. Not to mention the actual communication that goes on. Much of this can be handled by a skilled social networking expert who knows the technology.
So, what’s possible to outsource? Well, that depends on how much time you have for social networking. If you have time to communicate and run the technology without taking time away from other income-generating activities, well then have at it and do it all by yourself.
If you have limited time for social networking, but it’s been a huge reason that you have been successful, then it might be time to consider outsourcing it. Okay, so what EXACTLY can you outsource on social networks? Let me give you a list:
- Profile changes. Especially in Facebook, where there are so many apps and customizations you can make.
- Branding changes. When you change your brand, your networks need to be updated.
- Friend/Follow maintenance. Once you set up a clear criteria, this can be handled by someone else. Give them a list of all the people you just met an event and they can add them into your mix too. To keep your voice in it and continue building trust, write out some personal connection messages, so your outsourced professional can use them when they create connections for you.
- Marketing Messages. This is great for a Fan Page where it’s all business. Have a great writer take what you’ve written for your marketing campaign and break it down into conversation starters, then post those on your networks.
- Affiliate posts. If you are an affiliate, have someone pre-set your affiliate postings if possible. Have them go in on a regular basis and post updates with affiliate links.
- Customer service issues. If you get people coming to you through social networks asking standard questions that your customer service team can answer, have them do so. Make sure they identify themselves as such in the responses. This will represent your company in an honest way…building trust.
Now, the every day responses to others will be all up to you. Your outsource company can get the conversation started, but you need to be present to keep it going when you get a response. You also need to put your “in the moment” thoughts out there, because these are most attractive to potential clients. You don’t need to be into the technology. If you are making money from being on social networks, then you can invest in a team to allow you more time to serve the clients you get from you social networking activities.
So, the answer is yes and no. Yes, you can outsource if you’re business is growing from social networks. No, you can’t outsource EVERYTHING…because no one is you and your social networks want to know YOU. Your trust factor increases when you are consistently present on social networks and are personally engaged in the conversation. You CAN get help from professionals when it pays off. So, are you ready to outsource yet? What are your thoughts?
Kristen Beireis is the Trust Marketing Expert for Group Coaching Mastery. She helps coaches and other personal transformation professionals establish trust through marketing. First, she establishes a foundation that's rooted in your authentic differentiation. Then she follows up with solutions that bring consistency to everything that has your name on it — from your newsletter to your business card to your social media pages. And while she's happy to teach you how to do all this yourself, many of her clients love the way her team reduces their workload and overwhelm.
Greater trust means a shorter sales cycle, more of the right clients, and the confidence that comes from knowing your sales and marketing are in integrity with who you are as a person.
December 10, 2010
When I decided to make Group Coaching Mastery Interactive TV (GCMiTV) a weekday show, little did I know it would be so challenging and absolutely, fun! I knew my passion for group coaching would serve as a driving force. I even knew my work in Neuro-Linguistic Programming (NLP) would offer real depth, transparency and honesty to the content.
I love the response to the weekday show!!
GCMiTV learners have jumped in with both feet with a few regulars joining me every single day. (THANKS Valri Hamilton and Tobi Lytle.) Viewers get to chat or share audio and video feedback. Episodes are posted and available for a few days only for those who miss the live action. The experience of connecting and interacting with Facebook viewers has re-energized me in a way that's hard to put into words. Just know that I'm humbled and excited at the same time.
The focus of our show content for this week was understanding how to market using NLP. We talked about the "WendyY" definition of NLP and why it's so helpful in client attraction, marketing and group coaching. In our conversations, we discussed the four pillars of NLP and how to use them to attract more of your ideal clients to your programs and services.
My intention for each episode is to create an interactive experience for learners to build thriving group coaching programs. Learners will drive the content focus for the weekday program via polls and feedback. I'm open to the journey and I'm delighted to know viewers and learners are, too!
Tune in to Group Coaching Mastery Interactive TV weekdays at 3 pm Eastern on Facebook at http://apps.facebook.com/groupmastery
Wendy Y. Bailey is a Master Certified Group Coach, Certified Experienced Coach and Certified Neuro-Linguistic Programming Practitioner. Affectionately called "WendyY" by her business associates, colleagues and friends, she's also the Creator and Founder of Group Coaching Mastery - Master Group Coaching with an NLP Twist. WendyY helps coaches, speakers and trainers learn to create, design, market, fill and deliver bestselling group coaching programs using Neuro-Linguistic Programming (persuasive marketing, language skills and influence strategies.)