April 2, 2009
- Promote Your Group Coaching Program with 10 Newsworthy Ideas
If you want to fill your group coaching program, you need to reach out to your target market in a variety of ways. (…)
April 1, 2009
- Group Coaching SIG / Group Mastery TV Simulcast
WendyY shares powerful action words to spice up your group coaching. The power of words help connect you to your potential clients and turn their actions into profitable opportunities. For more information about the Group Coaching Sig, visit http://snipurl.com/groupsig
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March 30, 2009
- Coaching Homework that Transforms
As a child, I didn't particularly enjoy homework although I loved to learn. Thankfully, that love of learning is still with me today. The people who come participate in group coaching are there to learn and it's the job of the group coach to ensure transformation occurs, too. (…)
- How to create more, more and more copy and content for your website and blog
The key to creating content (copy) for your website, blog and press materials is to consider your audience.
You must give your readers fresh, useful, newsworthy information that they’ll use. (…) - The Group Mastery Success Pack is here!
Your Group Mastery Success Pack includes:
* Group Mastery Success Is… (MP3 Download & Transcript) $127 value
Start group coaching today with this comprehensive download with FOURTEEN group coaching competencies for developing content-rich group programs, creating
lifelong client relationships, and mastering the must-have skills of a group coach. (…)
March 26, 2009
- Get On Board the Video Express!
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When WendyY asked me to be one of the Group Mastery Experts, I was delighted to get involved. (…)
March 22, 2009
- Writing a Call to Action that Gets Results
When you are writing marketing material, the right call to action can make all the difference. (…)
March 20, 2009
- Group Mastery Experts Guarantee REAL Learning
I heard a definition of an expert several years ago that still has powerful meaning today: An expert is a person who applies the lessons learned from the many, many mistakes he/she has made in a particular area. (…)
- Why you need both PR and publicity
Seth Godin recently wrote on his blog about the differences of PR (aka public relations) and publicity.
He makes a good point. (…)
March 9, 2009
- Kathie Thomas: How Blogging Can Help Your Business
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I was delighted to be asked to join this fantastic team and teach you all about blogging! (…)
March 8, 2009
- Seven Ways to Expand Your Visibility
It’s important to make your business visible, in your community and beyond. (…)
February 4, 2009
- Shannon Cherry: Publicity Power in Your Group Programs
You're good at what you do, and now you're going to help even more people by becoming a group coach with Group Mastery for Speakers, Trainers and Workshop Leaders. Awesome! (…)
- Karen Swim: Press Releases that Pop
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Have you ever scanned a newspaper or digital news feed when a headline caressed your senses enticing you to read? (…)
January 28, 2009
- Carol Deckert: Netweaving and Networking Success
[caption id="attachment_216" align="alignleft" width="150" caption="Carol Deckert, Netweaving Expert"][/caption]
My name is Carol Deckert, and I’m pleased to be the Group Mastery Expert in Netweaving and Networking. My plans are to help Group Mastery learners build high-quality, long-lasting business relationships to strengthen and build their business. My knowledge comes from real-life experience, the school of “hard knocks” if you will, from learning by doing, making mistakes and fine-tuning my skills. At this writing, I'm connected to more than 6,700 people on LinkedIn; almost 1,300 Facebook friends, more than 1,800 followers on Twitter and 10,000+ contacts in my Outlook address book. My passion is in developing relationships and teaching others to do the same. Can you tell? More about Me
Relationship building takes time and is not something that happens over night. (…)
January 27, 2009
- Group Coaching Mastery in Review
Group Coaching Mastery, the blog for Group Mastery for Speakers, Trainers and Workshop Leaders, was launched July 13, 2008. I jumped into blogging with both feet with my love for writing in tow. I began writing more than ever. As a result, the blog has continued to evolve. We've moved from a free WordPress.com blog to a self-hosted platform using Semiologic. (…)
January 22, 2009
- Allison Nazarian: Cooking up some good copywriting?
Make sure you have the necessary ingredients! (…)
January 16, 2009
- How I Used Twitter to Fill My Group Coaching Program
I first signed up for Twitter in March or April of 2008. I didn't know what it was about but I kept seeing my Facebook friends talking about Twitter so I decided to try it out. A couple of times each week I would receive an email saying someone was following me. I didn't know why they would follow me because I just didn't understand what Twitter was all about — at that time. (…)
January 7, 2009
- Blogging and Group Coaching Work Hand in Hand
Starter Moves
1. An intriguing title goes a long way towards getting people to the blog. Failing that, posts with numbers seem to work. Especially weird or odd numbers. 27 is odd.
2. A picture per blog post has been my trick for a while. It draws your eye, whether or not you want it to. We’re wired for it. I use Flickr Creative Commons photos to do that. (Make sure you give them adequate credit. I show that in this post, too.)
3. Did you ever notice most of my posts open by asking a question? That’s a secret. When I do that, you stop and think about the question. But more importantly, it shifts your mind to the “what’s in it for me” sphere that you started reading from in the first place. Make sense?
4. Break things up visually. Notice that I have an H3 tag (html speak) title repeating the top title, and that I’m using a list to give your eye some natural “chunking.” Go back and read cafe-shaped conversations for an example.
5. Oh, maybe I should’ve started the post by saying that it helps if you write something useful for people. People want posts they can use to improve themselves or their business.
6. Brevity rules. I mention this a lot. People just don’t read long posts (usually). There are exceptions. I read every word Ann Handley writes, and often wish for more.
7. Write “unfinished” posts. Having ways that others can add to a post or improve on it invites participation. This might just mean asking for ideas or getting a sense of what others’ experiences are.
8. Mix up the length of your posts, so that people can read varied length articles, like magazines and newspapers do.
9. Consider an editorial calendar, where you write down which TYPE of blog posts you’ve written lately, and which you intend to write. This helps you from doing recurring posts, and gives some variety to what you’re writing.
January 6, 2009
- What Social Media Tactics Keep Leesa Barnes Guessing?
My friend, Leesa Barnes, is considered a social media expert.
She's written a book, has been nominated for social media awards and continues to influence many with her ideas. (…)
January 2, 2009
- Give Group Coaching A Creative Kick
People ask me why I chose 33 minutes for my newest group coaching program. It's such a funny story that I decided to share it in this post. My hope is that you'll learn from my experience and push the bounds of creativity in marketing your group coaching programs, too. (…)
