July 10, 2011
I don't mean to scare you but the face of coaching has changed drastically since I started coaching more than nine years ago. I've spent the last three weeks or so talking to coaches, doing research about coaching with the goal of understanding what's actually happening in the coaching industry today. I wanted to know how the future of coaching looks.
Overall, I'm delighted to say the future looks so bright for coaching, as coaches we can get ready to wear sunglasses. Of course, there are a few valuable discoveries you have to consider if you plan to be in the coaching industry in the future:
- Marketing is significantly more important to having a thriving coaching business than ever. In this sluggish economy, it's become increasingly necessary to demonstrate the value of coaching and the return on the investment in coaching. (If you ever question the value of knowing how to market yourself as a coach, there it is!)
- Technology has helped move coaching from local markets to a broader, more global reach. This is especially noteworthy because there are far more coaches in the industry - some highly qualified and others not so much. What this means for you as a coach is that you must place a greater emphasis on distinguishing yourself from the crowd. It's what I preach all of time — you MUST carve out a niche and it all begins with knowing your ideal client intimately well!
- Certification and Training is a controversial issue in the coaching community. With the influx of people calling themselves coaches without benefit of training or certification, clients are interested in working with experts (despite what they call themselves) who can help them find and attract clients. As a coach, it's crucial to have the right mentor to lend her expertise to elevate your coaching abilities and strengths. You also want an expert who can teach you a repeatable process for creating sustainable income. Now, that's ROI!
I'm sharing more trends, myths and opportunities on a free call for coaches I'm calling, The Future of Coaching: Get Ahead of the Trends, Dispel the Myths and Guarantee Your Staying Power In Coaching.
Are you really ready for the future of coaching?
How do these insights resonate with your experience as a coach?
I remember a time when it would break my heart to see people unsubscribe from my mailing list. I totally took it personal because I just knew they didn't like me anymore. Don't let me actually know the leaving subscriber! That was 100 times more personal and totally crushing.
It WAS personal back then. I lamented over their reasons for leaving: Didn't they like me anymore? Did I somehow offend them? I beat myself up something fierce.
Then, I started to understand a few of the reasons why most people unsubscribe from any list:
- Email overload Most people are inundated with email and don't always have or make the time to read every piece of mail in their inbox. I actually take the emails that I know are sent to me personally and read those first. Often times, unless the subject line is compelling, I might not even open the mail. It just depends on what I need at the time.
- Email frequency Too many emails in a short space of time can feel overwhelming if your subscriber isn't in the market for whatever you offer. It triples or even doubles the overload! It can feel like you're trying to force feed your information to an unwilling participant. That's especially true if your information doesn't offer value to the reader.
- Boring and repetitive content Saying the same thing over and over again can get tiresome to your reader. If you're not uniquely engaging in your message, you won't hold your subscriber's attention for very long - let alone foster the desire to remain on your list.
Here are a few considerations that may help:
- The departing subscriber may not be your ideal client. People are naturally curious and are often drawn to what's happening in the moment. One person on my list actually told me they were intrigued by my information when they joined my list. I discovered she was not my ideal client at all. She was simply curious.
- Your language doesn't resonate with your reader. Like moths to a flame, we're inherently attracted to language we understand - that speaks to us. This quote by Dr. Maya Angelou says it all:
“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
- Your reader doesn't understand the value of your message. This is when you must put on your marketing hat. The source of value for your reader is pain. Yes, it's true that you want inspire, encourage, create connection and more in your writing. As an information marketer, you're also helping your reader acknowledge what's uncertain, uncomfortable and unsure — the sources of fear and the unknown. You want your information to alleviate as much of that discomfort as possible. Remember, you ARE the expert that can truly help!
It can be tough not to take it personal when a seemingly loyal reader unsubscribes from your list. If this is case for you, I invite you to read the book The Four Agreements: A Practical Guide to Personal Freedom, A Toltec Wisdom Bookby Don Miguel Ruiz. The second agreement is: Don't take anything personal.
"Nothing other people do is because of you. It is because of themselves. All people live in their own dream, in their own mind; they are in a completely different world from the one we live in. When we take something personally, we make the assumption that they know what is in our world, and we try to impose our world on their world."
Acknowledge the person's view of world. When you're in sync, they'll return with curiosity, intrigue and readiness to learn from you as the expert you are.
Now, say goodbye to your breaking heart for good!
June 22, 2011
A few months ago I had the pleasure of meeting, Carolyn Herfurth, The Sales Confidence Mentor. Our very first chat and subsequent conversations have been highly energetic and purposeful because this lady knows her stuff! Her successful sales career spans more than 22 years and 6 figure income. Carolyn is also one of the experts for the Certified Group Coach program specifically in Sales and I'm delighted to share her expertise with you so you can see firsthand just what I mean:
You're invited to: Insider Secrets to Confident Sales Conversations That Close. More details
In this meaty session you'll learn that sales doesn't have to be scary because Carolyn will tell you:
- The rejection prevention plan that consistently converts qualified prospects into paying clients…and with less stress.
- Action-inspiring secrets that come from conveying your compelling message to your ideal prospects…all without being pushy.
- Foolproof closing steps that come from meaningful, authentic sales conversations.
- And objections dissolvers that allow you to proactively build trust and close sales.
You will not want to miss this free call on Thursday, June 23rd. I'm already registered! Register here. You'll be glad you did!