April 9, 2010
Online Video represents an amazing opportunity to coach, train or present using new web technologies. There are a host of exciting, easy-to-use, and no-cost options to do coaching via video. After all, video is ideal for client interaction and communication – and it provides a much stronger personal connection to your students or clients.
Aside from the better-known Instant Teleseminar and Go-to-Webinar, there are a handful of hidden jewels (many free) that you can use to take your coaching to a new level. Here are just a few of the cool web resources I use to coach and train via online video:
- DimDim.com – DimDim allows you to host and attend live meetings, webinars or demos using just a web browser – no software to download. You can share and record web pages, documents, whiteboards, audio and video. It’s free for small meetings, or $25 per month for unlimited use with larger groups.
- Yuuguu.com – This online meeting and web-conferencing software may have a funny name, but Yuuguu kicks butt when it comes to screen-sharing. Like most of these resources, there is a free version and there are paid plans with more bells and whistles.
- Ustream.tv – While Ustream is better known as a free webcasting tool, you can certainly use it to make your coaching more personal. Ustream can be especially useful for group coaching, since you can broadcast one to many.
- TinyChat.com – TinyChat gives you the ability host a live video group instantly. This free platform lets you create your own video chatroom and stream up to 12 people simultaneously. You can also use it for private, 2-way video conferencing.
- Skype.com – Let’s not forget the tried and true Skype for free video calls, when you want to see each other for a meeting or coaching session.
These resources allow me to share my screen, provide live, real-time tutorials, and teach as if my client was sitting right next to me or looking over my shoulder. It’s a great way to make the coaching relationship more personal and interactive. Give them a try!
Lou Bortone is an Online Branding Specialist who helps entrepreneurs and coaches build breakthrough brands on the Internet, so they can have more visibility, credibility and profitability. Lou’s clients get more business and make more money, because Lou assists them with innovative online branding strategies, including social media marketing and online video coaching. Lou is a former television executive who worked for E! Entertainment Television and Fox in Los Angeles. He is also an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach. His website is at www.LouBortone.com.
"You don't have to see the entire staircase to take the first step" is one of my favorite quotes by Dr. Martin Luther King Jr. Sometimes we do take steps to grow our business because of fear. You may be thinking that you cannot be a speaker because you do know how to write a speech.
Speaking helps build creditability. Your group coaching services give you a presence in the marketplace. Learn to leverage your presence by speaking about your business. Take every opportunity to share information about your group coaching business.
Go to your local Chamber of Commerce and ask to speak at their meetings. In the last year, I spoke at two Chambers and both resulted in major contracts; with a university and a public transportation company. Don't let any fears of not knowing how to write a speech keep you from growing your business.
Here are a few tips on how to write a powerful speech:
Begin with the End
Start your writing with the ending in mind. What is the purpose of your message? Once you have this definitive point prepared as an objective, it should drive all else beneath it. Note that objectives are measurable, have a time frame, and are attainable.
Hear not Listen
As you write, think about how your words will sound – not how they are read. Speaking is always more finite and simple than how a novel is done. If you don’t realize this crucial fact, your speech ends up sounding monotonous.
Brainstorm Keys Points
Key points should easily flow out of your objective. Write these down, individually, on slips of paper and physically arrange them in order. Consider this order, and then possibly rearrange them to create natural links between each. This task creates flow.
Themes to Establish
Besides flow, themes are also important. Group similar topics together to set up themes to your work, and you will find that your audience walks away with a better grasp of your ideas.
Questions don’t need Answers
Ask questions that don’t require an answer. Listeners will silently consider the answer in their heads, and then you can illustrate a story or fact that either agrees or disagrees with their answer to make a statement.
Ready to write your powerful speech? What's your next step? Leave me a comment and let me know.
DeLores Pressley is an international keynote speaker, author, life coach and the Founder of the Born Successful Institute and DeLores Pressley Worldwide. DeLores has spoken to more than 107,000 people in over 65 major cities and countries. She has been interviewed on America’s top rated shows including, OPRAH and Entertainment Tonight. She produces Speak for Hire, an educational program teaching entrepreneurs, speakers and coaches how to speak and grow their business. More about DeLores
March 15, 2010
Did that make your mouth water? Then you know what it feels like to want something that is a little outside the mainstream. People who like anchovies on their pizza crave the unusual flavor of those tiny, salty fish. Sure, they might order one without anchovies, but they're much more likely to enjoy their favorite pizza along with other people who enjoy anchovies.
And isn't that what we're after with a strong blog for your group coaching program - writing that makes people crave a focused, beneficial experience?
Any coach can offer a life purpose or a career improvement coaching group - but what about a life purpose group for atheists? Or a career development group for people who are retiring? These combinations might even sound a little contradictory, but I can guarantee you that there would be eager participants in both groups.
Your blog can reflect your "anchovy" by featuring articles that appeal to the special needs of your group. Do the atheists need resources for life purpose that don't have a religious tone? Perhaps, they need meditation techniques that are void of spiritual overtones. Do the soon-to-be-retired need information about careers that offer flexibility for travel during retirement? They may need ideas about how to combine caring for older parents with juggling work.
Here's the great news about appealing to a special group: the blog posts are MUCH easier to write! Your group's needs are obvious and specific when the anchovy is the priority. The first suggestion I give any blogger is to learn how to "write tight." That means you should make one strong point per post and make the intention of the post clear. It can be very difficult to do that when writing about broad topics. Writing about your anchovy helps you jump that first "write tight" hurdle with ease.
image credit: roland
What's your anchovy? What makes people crave your group coaching experience? How can you imagine "writing tight" about your anchovy?
Is your online presence energizing you or overwhelming you? Laurie Foley is an online presence coach who helps people and organizations thrive online. With more than 25 years of technology experience and 15 years as an entrepreneur, she is a resourceful and intuitive guide for creating a strong personal brand. Besides writing as Group Coaching Mastery's Blogging Expert, you can find Laurie at http://lauriefoley.com and on Twitter as @lauriefoley.