December 10, 2010
When I decided to make Group Coaching Mastery Interactive TV (GCMiTV) a weekday show, little did I know it would be so challenging and absolutely, fun! I knew my passion for group coaching would serve as a driving force. I even knew my work in Neuro-Linguistic Programming (NLP) would offer real depth, transparency and honesty to the content.
I love the response to the weekday show!!
GCMiTV learners have jumped in with both feet with a few regulars joining me every single day. (THANKS Valri Hamilton and Tobi Lytle.) Viewers get to chat or share audio and video feedback. Episodes are posted and available for a few days only for those who miss the live action. The experience of connecting and interacting with Facebook viewers has re-energized me in a way that's hard to put into words. Just know that I'm humbled and excited at the same time.
The focus of our show content for this week was understanding how to market using NLP. We talked about the "WendyY" definition of NLP and why it's so helpful in client attraction, marketing and group coaching. In our conversations, we discussed the four pillars of NLP and how to use them to attract more of your ideal clients to your programs and services.
My intention for each episode is to create an interactive experience for learners to build thriving group coaching programs. Learners will drive the content focus for the weekday program via polls and feedback. I'm open to the journey and I'm delighted to know viewers and learners are, too!
Tune in to Group Coaching Mastery Interactive TV weekdays at 3 pm Eastern on Facebook at http://apps.facebook.com/groupmastery
Wendy Y. Bailey is a Master Certified Group Coach, Certified Experienced Coach and Certified Neuro-Linguistic Programming Practitioner. Affectionately called "WendyY" by her business associates, colleagues and friends, she's also the Creator and Founder of Group Coaching Mastery - Master Group Coaching with an NLP Twist. WendyY helps coaches, speakers and trainers learn to create, design, market, fill and deliver bestselling group coaching programs using Neuro-Linguistic Programming (persuasive marketing, language skills and influence strategies.)
October 7, 2010
Some people get stuck thinking about offering a group coaching program because they feel intimidated by the technology options to support the program. Forums? Membership sites? Email lists? Which is right for your program?
Let's boil it down to ONE thing: keep it easy. Easy for you as the group leader and easy for the participants.
Easy Option #1. Email
I've participated in several group programs in the last year that were email only. No forum. No logins. Everything got distributed by email. These work particularly well for small groups, like a dozen or fewer members. At first, I thought "Yikes, this is going to be a ton of email." And at first it was. But things settled and over time I have come to appreciate the simplicity of this approach. These were not programs that had a lot of reference material so there wasn't a great need to maintain a location to find things. The email was great for timely messages and no one had to remember an extra password. The casual nature of email also promoted a lot of interaction between members of the group.
Easy Option #2. Set up a blog on a password-protected section of your site
I like for my group coaching programs to have their own domain names. That domain name, e.g. program.com, can serve as the sales page for the site and a sub-directory like program.com/private can host a password-protected blogsite to support the group coaching program. It's straightforward to install another instance of WordPress into a sub-directory. The control panel of your hosting account usually offers an option to password-protect that sub-directory and it's contents. By doing this you have created one user name and password combination for all members of the group to use. Not everyone likes having to remember another password but it's very easy for you as the leader to manage the class resources since you already know how to manage a blog. The password-protected blog posts are a great way to ask members of the group to check-in via comments. Blog posts are also an easy way to start a topic for your group and keep all the information for that topic together in one place. By using Feedburner, you can make it easy for participants to subscribe to the program's blog in their email or an RSS feed reader.
Easy Option #3. Use a membership site plug-in like Wishlist Member
If you want to springboard from a public blogsite to run your program, give everyone their own login and you want the flexibility of a forum, I recommend WishList Member. It also supports various levels of membership. WishList Member is especially attractive because it does not charge a monthly fee. You buy it once and you own it for the lifetime of the site. They also have an unlimited license option so that you can use it on multiple program sites. If you haven't considered treating your group coaching program like a membership site, I truly think it's worth the learning curve. For a large group coaching program where participants come and go, running it like a membership program is a perfect match.
Laurie Foley has been helping people and organizations thrive online for more than 15 years. Resourceful and intuitive, she's an online business coach and dedicated guide for those who want to create meaningful work and amplify their message. Besides writing as Group Coaching Mastery's Blogging Expert, you can find Laurie at http://lauriefoley.com and on Twitter as @lauriefoley.
I often see vanilla attempts at copywriting and they usually have one thing in common.
The marketing, promotional or advertising piece is all about the business, product or service and the consumer is the secondary focus.
Your marketing content should be all about what your product or service will do for your consumer.
Think about your customers likes and dislikes, figure out what makes them tick and incorporate that information to move them towards the sale. Connect with your customers on their terms with language they’ll relate to.
Undoubtedly you offer a product or service to your customers or potential customers. Have you seriously taken time to consider how you or your business benefits your clients?
If you haven’t done this lately, take a moment to consider your customers. They truly are the lifeblood of your business and you should be paying close attention to their wants and needs, first.
Of course, your background and expertise is important but it’s not the most important thing to consumers. People want to know “what’s in it for me (WIIFM)”. While they may be interested in your credentials, this isn’t solely how people make decisions on who to work with.
Example: A promotional brochure for a Realtor focuses only on his experience and awards. The Realtor fails to make an emotional connection with prospects because he doesn’t include how his service will deliver what his prospects are looking for.
Mr. and Mrs. Smith are looking for their first “home”. Joe Realtor is great at selling houses but doesn’t take time to truly connect with the Smith’s starting with his marketing materials. His brochure reflects his awards and sales track record. It doesn’t connect with the Smith’s because he doesn’t clearly demonstrate his ability to find them the “home” of their dreams. The Smith’s don’t really care that Joe Realtor can move property. They don’t want to buy just any house. They want a home, preferably with room to grow and raise a family. They want a Realtor who listens, will pay special attention to their needs and tells them so, upfront. Joe Realtor overlooks this vital key to connecting. It’s the reason the Smith’s don’t call Joe Realtor.
Would you rather work with someone who touts their expertise or someone who first shows you how their expertise will work for you and then has experience to back it up?
Take Action Challenge: Review one piece of your marketing or promotional materials today. Consider your business card, brochure, website, broadcast copy, billboards and even storefront signage if this applies. What message are you sending to your potential clients? Brainstorm ways you can connect to begin building relationships and move your prospects towards a sale. Now update your copy to reflect what you have to really offer your prospects (remember the WIIFM factor).
Lisa Manyon is the President of Write On ~ Creative Writing Services, LLC. and a Professional Copywriter and Marketing Strategist specializing in POWERFULLY communicating your marketing message to increase results. She’s a published author and is a featured in the International Association of Web Entrepreneurs Official AWE Guide to Emerging Trends Every Online Entrepreneur Must Know and has written promotional, advertising and marketing copy for internet gurus and a wide variety of brick and mortar businesses. She's completed Glazer Kennedy’s Creating Copy that Sells certification and is a Copy Coach for Lorrie Morgan Ferrero’s She Factor Copywriting Bootcamp. Manyon offers a free Copywriting Action Plan with 7 Power-packed Insider Tricks of the Copywriting Trade to Dramatically Increase Sales of your Products & Services on her website