Group Coaching

April 3, 2011

3 colossal group coaching mistakes and how to avoid them

mistakesI really should call this post, "Group coaching mistakes I've made and what I learned from them."

Let me tell you! What you don't know about group coaching can hurt you — especially if you don't know how to steer clear of the mistakes and pitfalls. You can avoid these mistakes in the future and here's how:

Colossal Mistake #1: Coach is stuck on delivering a presentation to the group.  Yawn!  People yawn, multi-task and barely remember a thing you've said. Remember the Chinese proverb that says, "I see, I remember. I hear, I forget. I do, I understand?"  That's why interaction is so very important.

You must be extraordinarily intentional in the interaction opportunities you design with your content.  I say this all the time and coaches don't get it!  Your content and the way you deliver it are two different things.  It's like telling a joke and messing up the punchline if you don't deliver your content well.  Stop presenting and start engaging!

Colossal Mistake #2: Coach ignores the natural flow of energy in the group. Each group of learners has a unique energy to it. Pay attention so you can feel the energy. Wait for the silence. Acknowledge the silence. Encourage learners to openly share. Acknowledge their sharing. Connect their sharing to the content. Help your learners apply their new knowledge.

Akin to mistake #1, the fix for this mistake requires you to take your interaction deeper.  A couple of years ago, I was considering a joint venture relationship with someone. I signed up for a 5-week program she was presenting to get a feel for her style and expertise.  Each week, she read in monotone-like fashion from her notes.  Her content was amazing but her delivery was awful.  She didn't pause to entertain questions or engage the group in any way.  She didn't know how her content was being received by the group let alone what each learner was learning.  She was so stuck in her own world, she was disconnected from the group.

Breathe, listen and follow the flow of the energy in your group.  You have plenty of time and lots of opportunities to be creative to ensure your content is delivered.

Colossal Mistake #3: Coach delivers content to your group based on what you want them to learn.  It is SO not about you!  It's totally about your group learners. The definition of REAL coaching offers a world of possibilities. The International Coach Federation (ICF) defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. I love that definition!

Being in a group coaching environment offers so many more opportunities to engage in a thought-provoking and creative process. How kewl is that?!

What lessons have you learned from the group coaching mistakes experienced? I'm sure you've never committed any personally, right?!  Share your comments freely.

Wendy Y. Bailey - Master Certified Group Coach

Wendy Y. Bailey - Master Certified Group Coach

Wendy Y. Bailey is a Master Certified Group Coach, Certified Experienced Coach and Certified Neuro-Linguistic Programming Practitioner. Affectionately called "WendyY" by her business associates, colleagues and friends, she's also the Creator and Founder of Group Coaching Mastery - Master Group Coaching with an NLP Twist. Sign-up for WendyY's free practice-building teleseminar for coaches.

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March 30, 2011

What happens when you build it and they don't come?

figures_leader_3They'll sign-up for your teleseminar for reasons they don't even understand.

They'll come to your call not even knowing if you can help them.

They'll listen to your live call live and download the recording, longing to learn from your wisdom — wanting your help.

Of course, they'll look at your program and say, "It's only $400!"

Then, they'll enroll in your program without even thinking about it.

It's money they have but fulfillment they lack.  Or, it's fear getting in the way and holding them back from a successful business, a great career or a fulfilling life.

Then, they'll call into your group coaching sessions and bask in the glow of all the learning you give.

They'll feel special because you know them by name and what you say resonates on a meaningful level.  They feel totally in sync with you!

It's almost like when you were a child and you knew you had a special place in your teacher's heart.  It's not about you but about how special you make them feel.  They'll feel like you care.  More  importantly, they'll know you care.

As they join every session, they'll feel like they've been dipped in an experience that leaves them forever transformed, enlightened and ready to overcome any obstacle.

The experience will be so gratifying they can't sit still for long because they HAVE to do something now.  People will come, Coach!

But, what happens when you build it and they don't come?

As coaches, we bathe in that vision for each and every group coaching program, don't we?  But, it's just not enough to create a group coaching program with great content.  Your ideal clients won't  flock to your program if they don't know about it.

What do you do when you build it and they don't come?

  1. Go back to square one and get a real clear picture of your ideal client.  Your ideal client is the person you genuinely want to serve in your program.  You can't just use the term "entrepreneurs" and call it a day.  Be intentional in your vision of your ideal client, then imagine multiple ideal clients who look, feel, behave and are the same.
  2. Get to know your ideal client intimately well.  Knowing your ideal clients requires going beneath the surface to understand what guides and drives them.  The better you know your ideal clients, the deeper you're able to realistically approach them about their experiences.
  3. Start marketing conversations your ideal clients by creating connection, building rapport and fueling the know-like-trust factor.  Stop pushing your messages, pitching or selling.  Care about your ideal clients and talk to them from that place of caring.
  4. Give your ideal clients the means to experience what it means to be served by your program online and offline in your blogging, live networking, articles, social media updates and teleseminars.  Caring means sharing yourself, your story and revealing your connection to your ideal clients experiences.

You'll grow more attractive to your ideal clients with each and every conversation.  You'll appreciate every connection with your ideal clients and they will, too.  You'll rewrite the story of the group coaching program you've created for your ideal clients.

They will come, Coach!  People will most definitely come!


Wendy Y. Bailey - Master Certified Group Coach

Wendy Y. Bailey - Master Certified Group Coach

Wendy Y. Bailey is a Master Certified Group Coach, Certified Experienced Coach and Certified Neuro-Linguistic Programming Practitioner. Affectionately called "WendyY" by her business associates, colleagues and friends, she's also the Creator and Founder of Group Coaching Mastery - Master Group Coaching with an NLP Twist. Sign-up for WendyY's free practice-building teleseminar for coaches.

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December 27, 2010

Social Networking: Does Outsourcing Lower Your Trust Factor?

allbuttonsI’m seeing this issue a lot lately.  Are you?  Some internet entrepreneurs have an assistant or behind the scenes person doing social networking for them.  Others swear they do it all themselves and it’s a rip off to do it any other way.  Who’s right?  I think BOTH are.

On one hand, social networks are about being social and connecting with others.  They are about getting visibility for your business and creating trust with potential clients so the relationships are profitable.  They are also a place to connect with like-minded people and have stimulating conversations about your chosen profession.

On the other hand, there is a lot of work involved with social networking.  The profile maintenance, the branding customizations and the plug-in additions.  Not to mention the actual communication that goes on.  Much of this can be handled by a skilled social networking expert who knows the technology.

So, what’s possible to outsource?  Well, that depends on how much time you have for social networking.  If you have time to communicate and run the technology without taking time away from other income-generating activities, well then have at it and do it all by yourself.

If you have limited time for social networking, but it’s been a huge reason that you have been successful, then it might be time to consider outsourcing it.  Okay, so what EXACTLY can you outsource on social networks?  Let me give you a list:

  • Profile changes. Especially in Facebook, where there are so many apps and customizations you can make.
  • Branding changes. When you change your brand, your networks need to be updated.
  • Friend/Follow maintenance. Once you set up a clear criteria, this can be handled by someone else.  Give them a list of all the people you just met an event and they can add them into your mix too.  To keep your voice in it and continue building trust, write out some personal connection messages, so your outsourced professional can use them when they create connections for you.
  • Marketing Messages. This is great for a Fan Page where it’s all business.  Have a great writer take what you’ve written for your marketing campaign and break it down into conversation starters, then post those on your networks.
  • Affiliate posts. If you are an affiliate, have someone pre-set your affiliate postings if possible.  Have them go in on a regular basis and post updates with affiliate links.
  • Customer service issues. If you get people coming to you through social networks asking standard questions that your customer service team can answer, have them do so.  Make sure they identify themselves as such in the responses.  This will represent your company in an honest way…building trust.

Now, the every day responses to others will be all up to you.  Your outsource company can get the conversation started, but you need to be present to keep it going when you get a response.  You also need to put your “in the moment” thoughts out there, because these are most attractive to potential clients.  You don’t need to be into the technology.  If you are making money from being on social networks, then you can invest in a team to allow you more time to serve the clients you get from you social networking activities.

So, the answer is yes and no.  Yes, you can outsource if you’re business is growing from social networks.  No, you can’t outsource EVERYTHING…because no one is you and your social networks want to know YOU.  Your trust factor increases when you are consistently present on social networks and are personally engaged in the conversation. You CAN get help from professionals when it pays off.  So, are you ready to outsource yet?  What are your thoughts?

Kristen Beireis, Trust Marketing Expert

Kristen Beireis, Trust Marketing Expert

Kristen Beireis is the Trust Marketing Expert for Group Coaching Mastery.  She helps coaches and other personal transformation professionals establish trust through marketing.  First, she establishes a foundation that's rooted in your authentic differentiation. Then she follows up with solutions that bring consistency to everything that has your name on it — from your newsletter to your business card to your social media pages. And while she's happy to teach you how to do all this yourself, many of her clients love the way her team reduces their workload and overwhelm.

Greater trust means a shorter sales cycle, more of the right clients, and the confidence that comes from knowing your sales and marketing are in integrity with who you are as a person.

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