GCM Expert

March 28, 2010

Is a Shopping Cart Necessary for Coaches?

Shopping Cart PurchaseBefore the question of a shopping cart is answered it is important to define a shopping cart for better understanding. A shopping cart is something a consumer uses to purchase items. As in the offline world, one uses a shopping cart to gather their finds before checking out; the online world uses the same system. Imagine visiting a site that has a product that moves you to the point of purchasing, only to find out that you are unable to because the provider has neglected the most important part of the site other than products, the shopping cart.

Now, to answer the question if a shopping cart is necessary, the answer is a resounding yes. Any individual that has an online shop that promotes products or perhaps a coach that promotes services, or other tangible products, a shopping cart is completely necessary. Sure, the consumer may purchase your service by means of calling but the best way is to implement a shopping cart system. As a coach you may not have the time to answer every call to accept an order or purchase and the cart solves this issue. The cart can be programmed to accept credit cards or PayPal or other system with your products, services along with descriptions and fees that may be required.

An automated shopping cart makes it possible to purchase your product or coaching service any time of the day. With the online world, your site is available 24 hours a day, 7 days a week and although you may not be available every hour of every day, the shopping cart will be. It makes complete sense to implement a shopping cart system to your program for ease of collecting funds as well as for the ease of the consumer.

There are different shopping cart systems available depending on the services and products you may be offering. Find the one that works best for you and implement the system onto your site today.

Coaches need ecommerce solutions too! Contact me for a free 15 minute ecommerce solution consultation, I look forward to answering all of your questions.

Regina Baker - Ecommerce Solutions Expert

Regina Baker - Ecommerce Solutions Expert

Regina Baker is the co-creator of Wahmcart and the Ecommerce Solutions Expert for Group Mastery.  She created Wahmcart as a full ecommerce software solution for work at home moms without the huge price tag. She's dedicated to educating the small business individual (sole proprietors) and companies with ecommerce solutions that will allow them to work smarter, not harder while at the same time providing an affordable solution that the “average” person can afford.   More about Wahmcart

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March 25, 2010

Where Coaches Should Publish Articles For Maximum Impact

online-interactionWhen I work with coaches on writing, publishing and repurposing articles — I often run into people who have been brainwashed (by other marketers no doubt:) to write articles and publish them anywhere and everywhere that will have them. This is so very wrong. That's right I said it! Very wrong. And I want you to stop doing it, and this is why:

1. Who Has Time For All Of That?
It doesn't matter what short-cut you invest in such as submission software or a submission service, the end result is that you will spend more time than necessary on a tactic that ultimately will not benefit your article writing or publishing efforts. Anytime spent on a tactic that doesn't work is a waste of time. Time you could have spent with clients.

2. All Backlinks Are Not Created Equal
The theory behind people wanting to publish their articles to lots of blogs and article directories is to acquire many backlinks to their website. While in theory this is absolutely a great SEO tactic, the problem is - is that all backlinks are not created equal. When you publish your articles to websites who get little to no traffic and basically get no Google love — you have created a backlink that the search engines don't value - therefore it is basically worthless.

3. If You Write It But No One Reads It - Is It Published?
Okay, that was my effort to be a little funny and use the whole "tree falling in a forest" analogy — but the point I am trying to make here is if you publish your articles to article directories or blogs that get little to zero traffic, your articles will never be read, shared, bookmarked, or syndicated.  So does it make sense to you spend time publishing articles that will not be read? No.

4. Do You Want To Suffer The Wrath Of Duplicate Content?
While you will not be thrown off the web for having duplicate content out there, what you will suffer is a duplicate content filter. That means that your article will only appear in search engine results on significant blogs, websites, and article directories. The key word here is significant. Significant ranking, traffic, domain age, frequency of adding content, and quality of backlinks.

So Where Should Coaches Publish Articles For Maximum Impact? The answer is to a handful of key and significant places.

1. Look for blogs and other 3rd party websites with good traffic, momentum, comments, and a community of members. Find out if the blog(s) accept article submissions and submit.

2. Look for article directories that have good traffic, been in business for at least a year, who human review and publish your articles quickly, who have over 1,000 authors, who don't have "yucky" pop-up or fly-in ads, who provide at least basic stats on the performance of your articles, AND who implement other strategies to promote your articles such as Twitter, RSS feeds, Share Article, and easy syndication.

3. Publish to your own site. It's important to drive traffic directly to your site and eliminate the middle man as much as you can. This will become easier as you build and grow the content on your site, and will help establish you as an authority in your niche.

Want more article publishing strategies like this? Then I invite you to download my newly revised article marketing success kit and get maximum impact with minimum effort.

Article Marketing Expert

Article Marketing Expert

Lisa Angelettie is a professional coach, published author, and article marketing expert. She's been using articles exclusively since 2003 to drive traffic to the websites of her clients as well as her own. Lisa is the Article Marketing Expert for Group Coaching Mastery. Stop by and read some of Lisa's free article marketing tips over at her site: Article Marketing Tips

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March 23, 2010

How to Write A Powerful Speech that will Grow Your Group Coaching Business

paper-pen

"You don't have to see the entire staircase to take the first step" is one of my favorite quotes by Dr. Martin Luther King Jr. Sometimes we do take steps to grow our business because of fear. You may be thinking that you cannot be a speaker because you do know how to write a speech.

Speaking helps build creditability. Your group coaching services give you a presence in the marketplace. Learn to leverage your presence by speaking about your business. Take every opportunity to share information about your group coaching business.

Go to your local Chamber of Commerce and ask to speak at their meetings. In the last year, I spoke at two Chambers and both resulted in major contracts; with a university and a public transportation company. Don't let any fears of not knowing how to write a speech keep you from growing your business.

Here are a few tips on how to write a powerful speech:

Begin with the End

Start your writing with the ending in mind. What is the purpose of your message? Once you have this definitive point prepared as an objective, it should drive all else beneath it. Note that objectives are measurable, have a time frame, and are attainable.

Hear not Listen

As you write, think about how your words will sound – not how they are read. Speaking is always more finite and simple than how a novel is done. If you don’t realize this crucial fact, your speech ends up sounding monotonous.

Brainstorm Keys Points

Key points should easily flow out of your objective. Write these down, individually, on slips of paper and physically arrange them in order. Consider this order, and then possibly rearrange them to create natural links between each. This task creates flow.

Themes to Establish

Besides flow, themes are also important. Group similar topics together to set up themes to your work, and you will find that your audience walks away with a better grasp of your ideas.

Questions don’t need Answers

Ask questions that don’t require an answer. Listeners will silently consider the answer in their heads, and then you can illustrate a story or fact that either agrees or disagrees with their answer to make a statement.

Ready to write your powerful speech?  What's your next step?  Leave me a comment and let me know.

DeLores Pressley, Professional Speaking Expert

DeLores Pressley, Professional Speaking Expert

DeLores Pressley is an international keynote speaker, author, life coach and the Founder of the Born Successful Institute and DeLores Pressley Worldwide. DeLores has spoken to more than 107,000 people in over 65 major cities and countries. She has been interviewed on America’s top rated shows including, OPRAH and Entertainment Tonight. She produces Speak for Hire, an educational program teaching entrepreneurs, speakers and coaches how to speak and grow their business. More about DeLores

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