April 15, 2010
Coaches –do you need to automatically respond to inquiries, sign ups and the like? Do you need to communicate with your clients and potential clients? Could you benefit from the ability to automate a marketing campaign? The answer is a resounding yes! Of course you need to automatically respond, of course you need to communicate with them, of course you want to maximize your marketing efforts and having an autoresponder can allow you to do just that. An autoresponder is a program that automatically responds to a filled in contact form, sign up box, or even simple email, automatically sending an email or a series of emails, in the case of a marketing campaign, to a client or potential client.
The autoresponder does the work that you would normally do by automatically sending a response via email using a program that you set up a head of time to send off the information that you input into it. The message or messages you create can be sent via the specific terms you set up, from the moment after the client inputs their information to days or weeks later.
After all, as a coach you want to be prompt with responding to your clients and potential clients so that they know just how important to you they are. We've all experienced the scenario of filling out a contact form or sending an email and not receiving a response for hours or even days. This can be disheartening to a potential or current client causing them to loose confidence in you as a coach. With an autoresponder in place you will not have to worry about being available and at your computer all day everyday, but you can still be prompt with your response to your clients and potential clients allowing their confidence in you to remain and to even grow.
The email response they initially receive may be generic in form, but it will help them to know what they can expect from that point forward and can even help you as a coach to collect additional information from them or to share additional information with them.
As a coach you may very well need to collect a survey or application form them if they are seeking a free consultation or even an additional consult, an autoresponder has the ability to automatically send them the survey or form that they must fill out to move forward.
In addition to this, you can use the autoresponder in marketing campaigns that you create such as e courses or free reports that are delivered automatically upon sign up via the autoresponder. This is a great way to transform your promotional efforts while saving you time, but still allowing you to be effective.
Autoresponders can truly enhance your business allowing you to market to, locate and impress your clients taking your business to new levels.
Coaches need ecommerce solutions too! Contact me for a free 15 minute ecommerce solution consultation, I look forward to answering all of your questions.
Regina Baker is the co-creator of Wahmcart and the Ecommerce Solutions Expert for Group Coaching Mastery. She created Wahmcart as a full ecommerce software solution for work at home moms without the huge price tag. She's dedicated to educating the small business individual (sole proprietors) and companies with ecommerce solutions that will allow them to work smarter, not harder while at the same time providing an affordable solution that the “average” person can afford. More about Wahmcart
Not everyone reads long copy and that’s why there are double readership paths. I’m guessing you already know this…but just in case, copy (the written part of any marketing material) is the secret to sales success.
Have you ever noticed the formatting on long direct mail or web sales letters? Study the formatting and you’ll see long copy is formatted so “scanners” can skim the page to get the message while analytical readers can dive in and absorb ALL the details.
Double readership paths are essential to appealing to both analytical thinkers/readers and scanners at the same time. This means you can capture the attention of both kinds of readers by using simple formatting tools like bolding, italicizing, highlight, underlining, using all capital letters and incorporating bullet points.
An effective and likely the most common double readership path formatting technique is bolding vital text. Using bold font on key information makes it easier for scanners to glance down the page, get the essence of your offer and move on to make a QUICK but informed purchasing decision.
You’ll often see italicized words to emphasize key points as well. Using italics is another way to grab the attention of readers.
Highlighting or changing font color is a popular technique to capture attention and really make offers or other vital information stand out.
Underlining can emphasize your point as well. But be sure to use underlining techniques sparingly in your online copy. Underlined text can signify a hyperlink in online copy and can confuse your readers.
USING CAPITAL LETTERS IS ANOTHER WAY TO GET ATTENTION. Remember that this can also be misconstrued as “yelling.” So, watch your context when incorporating CAPS.
To recap the double readership path: Generally speaking, there are two kinds of readers; analytical and scanners.
Double readership paths can help you capture the attention of both reading styles by adding:
- Bolded text to grab attention and showcase key points in your copy that will capture the attention of scanners
- Italics emphasize key points and grab attention
- Highlighting or changing font color is another way to illuminate offers and vital information
- Underlining is another technique but should be used sparingly in online copy. Underlining can be confused with online hyperlinks
- ALL CAPITAL LETTERS ARE USED TO GRAB ATTENTION. Be sensitive in their use as they can also suggest yelling
Finally using bulleted lists can make your main points and benefits really stand out. Remember to use an odd number of bullets because studies show readers are more responsive to odd numbered bullet points than even numbered bullet points.
Take a moment to review your marketing materials today.
Are you utilizing double readership paths?
Should you be?
Can you juice up your current marketing materials with simple formatting techniques?
Lisa Manyon is the President of Write On ~ Creative Writing Services, LLC. and a Professional Copywriter and Marketing Strategist specializing in POWERFULLY communicating your marketing message to increase results. She’s a published author and is a featured in the International Association of Web Entrepreneurs Official AWE Guide to Emerging Trends Every Online Entrepreneur Must Know and has written promotional, advertising and marketing copy for internet gurus and a wide variety of brick and mortar businesses. She's completed Glazer Kennedy’s Creating Copy that Sells certification and is a Copy Coach for Lorrie Morgan Ferrero’s She Factor Copywriting Bootcamp. Manyon offers a free Copywriting Action Plan with 7 Power-packed Insider Tricks of the Copywriting Trade to Dramatically Increase Sales of your Products & Services on her website
April 5, 2010
Is getting publicity hard? Hard work, yes… But not difficult.
In my world, it's simple to catch a glimpse of how publicity and public relations operate. No, it's not because I'm already in the PR business. My twin daughters are great examples of how PR and publicity work every day.
"Mommy, look at my picture!" And of course, not only do I look at it, but sing its praises it and tell her dad about it too.
Get it? Publicity in action.
If you don't think you're geared up for publicity for your group coaching program, how about taking a few training tips from my girls:
1. Brag a little. If you want visibility, you've got to tell your target market. Good deeds (and good work) often go unseen otherwise. When Lyra finished her stuffed toy arrangement, she needed to let us know, otherwise it would have just been a mass of stuffed animals to us.
2. Dress for your dream. Playing dress up is constantly a fun game that boosts energy and creativity. Sometimes dressing up is sufficient to get you going and feeling like you really ARE someone!
3. Be sociable. Sasha always says hi and hugs people she meets. Good PR is all in the relationships, so pick up the phone and connect. (Hugging isn't always necessary, but also nice once in a while!)
4. Silence is not golden. In our home, it often means something big is brewing and disorder is near. So don't be quiet; speak your mind, as it often gets people talking more - which adds to your visibility.
5. Sharing is not optional. We all know someone who just takes and takes and takes. And no one wants to play with a taker. Share your wisdom and ideas, and you will become known credible and receptive.
Shannon Cherry is the publicity/media expert for Group Coaching Mastery, and the founder of Be Heard Solutions.
Known as The Power Publicist, she helps coaches, entrepreneurs, consultants and solo professionals attract more clients and customers through the power of publicity.
For more PR and publicity tips, get the free publicity power pack at Be Heard Solutions.