GCM Expert

Goals for 2009 - Did you make it? Part 2
Did you set goals for 2009? Where are you at? You have about 2 months left…
As a coach, we are familiar with helping our clients create goals. But what about us? (…)

Goals for 2009 - Did you make it? Part 1
Did you set goals for 2009? Where are you at?
As a coach, we are familiar with helping our clients create goals. But what about us? (…)

Are you using Twitter to get PR for your group coaching program?
No matter what you think about it, the social media service Twitter has become a dominant force in our culture, and is here to stay. (…)

5 Mistakes Most Coaches Make in their Social Networking–and How to Avoid them
Have you jumped into social networking yet? Perhaps you are a little more involved with your LinkedIn account, or you have asked your teen to help you create a Facebook profile. (…)

Are you missing this easy opportunity to get magazine coverage?
If you aren't using editorial calendars to get more publicity and to build a powerful presence, you are missing on a great - and free - public relations tool. (…)

Advanced Article Marketing: How To Use Articles To Retain Coaching Clients
There was always one thing I truly looked forward to when starting a new coaching relationship or coaching program, and that was when I received my new coaching "welcome package" either digitally or through the mail. (…)

Why Is Toilet Paper So Important?
Just like a restaurant, your marketing and business must be consistent. From the front entrance to the toilet paper. They need to be learning what to expect and if you throw them off with an inconsistency, they won't come back.

Boost your web traffic with online video
You don’t want to miss this free call I’m doing with my great pal, Lou Bortone of Online Video Branding. (…)

Go Viral. Go Visible. Go Video!
“I see you everywhere!” Yup, I get that a lot! Colleagues and clients tell me all the time that I seem to be “everywhere.” They see me on YouTube, Facebook, on blogs and on Twitter. I am definitely visible! But my online visibility is no accident. My visibility strategy is simple: I leverage the power of video to increase my exposure – and you can, too! (…)

Publicity Strategies for Becoming The Go-To Expert
When you're looking for advice on a product or service you're interested in buying, it stands to reason that you'd seek out the opinions of an expert in the field. (…)

Marketing Is A Long-Term Client Attraction Tool
I can't tell you how many times I've had clients and colleagues say they have no more time or money for marketing. I say, FIND IT! Marketing isn't something you can do every now and then.

Group Mastery Experts lend purposeful expertise
Group Mastery Experts share their expertise in very specific areas each month via content-rich blogging. Here are highlights from June, 2009 from our experts in marketing implementation, copywriting, publicity/media, article marketing, online video, netweaving and ecommerce solutions. (…)

3 Shopping Cart Blunders to Avoid
Whether you sell tee-shirts or televisions, your prime goal as an online retailer is to turn browsers into buyers by driving them to your checkout process. (…)

Netweaving Begins With: “Who Do You Know Who . . .”
Things have been a little quiet around here lately. What have you all been up to? Tell us about your latest networking event that you attended - online or offline - meet any new exciting or interesting people? How about some new JV partners? (…)

Accelerate Your Sales Process With Video!
In these turbulent and unpredictable times, you need every competitive advantage you can get to stay ahead. One powerful and low-cost tool is Online Video. Video has a small learning curve, but can create big results. In fact, video can become your secret weapon in the battle to buck the recession. (…)

The Secret to Sales Success and 5 Key Reasons Why This IS So Important
Want to know how to make your marketing even more effective? Interested in discovering how to get more return on investment for your advertising? (…)

Are you making any of these mistakes when writing your press release?
Press releases are a great tool to attract more clients and get more sales, by using it both online and traditionally to media outlets. (…)

Coaches Learn Article Marketing With Lisa Angelettie
[caption id="" align="alignleft" width="108" caption="Lisa Angelettie, Article Marketing Expert"][/caption]
Welcome to everyone here at the Group Coaching Mastery Blog! (…)

The Marketing Wagon
I use the radio flyer wagon as a mental image for all things marketing. Pile it up and fly down the street with my latest marketing projects, feel the wind rush and love the excitement. What I find is that many coaches have wagons overloaded with marketing "to-do's." They want to feel the wind rush and love the excitement, but for some reason they seem to be struggling to move it an inch down the street. What could cause all that struggle?

Implementing New Marketing Systems with Less Overwhelm
Implementing a new business system can be a large task for any business owner. The experts say, "Set up a shopping cart and autoresponder, hook it up to your payment processor and you are off and running with an automated system that brings in more income." It's not as easy as it sounds. In fact it can be seriously overwhelming, if you don't know how to manage the implementation.