GCM Expert

February 4, 2009

Shannon Cherry: Publicity Power in Your Group Programs

You're good at what you do, and now you're going to help even more people by becoming a group coach with Group Mastery for Speakers, Trainers and Workshop Leaders.  Awesome!

Shannon Cherry, publicity & media expert

Shannon Cherry - Publicity/Media Expert

Yet, one of the things most coaches struggle with is how to attract more clients. You already know that advertising is expensive - and often doesn't work unless you invest thousands of dollars on repeat ads.

But that doesn't mean you have to struggle with your marketing. I'm Shannon Cherry, the Power Publicist, and I'm here to help you use the power of publicity and the media to get the word out.  More about me.

I'm a former TV reporter and anchor, as well as the founder of Be Heard Solutions, so I understand public relations and free publicity from both sides!

I've helped hundreds of coaches and consultants like you get on the pages of The New York Times, The Wall Street Journal, Parents, Entrepreneur Magazine, Better Homes & Gardens and in front of the camera on The Today Show, Good Morning America, and even The Oprah Winfrey Show.

As we work together, you'll learn:

  • why leveraging your expertise is vital in attracting media coverage (and more clients)
  • how to find the journalists who cover your niche - and what to say to them to get them to cover
  • the techniques to publicize your group coaching program for FREE
  • and much more.

Here's the first thing you need to know about getting publicity: it's not a one-time or one-shot deal. Studies show in order to build buzz effectively you need to spend at least 20% of your time marketing yourself. That's one full day a week - or about 2 hours a day in a five day work week.

So put it in as part of your schedule right now. Book it like any other client meeting. Make it THAT important. That way you'll know you've dedicated what you need to see your group coaching practice thrive.

So what do you need to accomplish your 20% a week goal? How can I help?

Remember, I'm here to provide you with the information you need to be a success at Group Mastery.

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Karen Swim: Press Releases that Pop

Karen Swim - Press Release Expert

Karen Swim - Press Release Expert

Have you ever scanned a newspaper or digital news feed when a headline caressed your senses enticing you to read? Or perhaps you had the TV news on as background noise and had your ears tickled by a story lead-in that made you sit up and take notice?

In our information driven world, before we can deliver content we must gain attention. This is the art and science of press release writing. A good press release has a headline that you can “see” in a newspaper or “hear” being spoken by an on air reporter. Your press release should provide the facts (who, what, where, when, why, how) of your news, expertise or event but facts alone will not get you noticed. Those facts will comprise the substance of your release but your story will provide the sizzle.

If your facts sit on the page like a mathematical formula you are unlikely to get the attention you desire. A good story, however, will pull your audience in and get them to take action.

It is my pleasure to have the opportunity to work with the Group Mastery community to turn your news into NEWS!  My team of writers and I delight in finding creative angles to highlight your expertise to your target audience. We work with PR agencies, corporations and individuals developing news, marketing and social media releases. We truly are looking forward to serving this delightful community of movers and shakers.  More about me

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January 28, 2009

Carol Deckert: Netweaving and Networking Success

Carol Deckert - Netweaving Expert

Carol Deckert, Netweaving Expert

My name is Carol Deckert, and I’m pleased to be the Group Mastery Expert in Netweaving and Networking.    My plans are to help Group Mastery learners build high-quality, long-lasting business relationships to strengthen and build their business.  My knowledge comes from real-life experience, the school of “hard knocks” if you will, from learning by doing, making mistakes and fine-tuning my skills.  At this writing, I'm connected to more than 6,700 people on LinkedIn; almost 1,300 Facebook friends, more than 1,800 followers on Twitter and 10,000+ contacts in my Outlook address book.  My passion is in developing relationships and teaching others to do the same.  Can you tell?   More about Me

Relationship building takes time and is not something that happens over night. You need to nurture your relationships so your network is long lasting. If you try to leverage relationships right after you meet people, then you will most likely not be successful because you have not built trust, friendship, and credibility.

You won’t be offered “cookie-cutter” solutions, but you will learn to build a network that is customized to your personality and your business.

Netweaving is actually a two-step process:

(1) you can be a Connector where you put two people together that can help one another, without any immediate expectation of payback to you and/or

(2) you could be a Resource - the one who others can come to when they need some type of help - the "go-to" person or the person with great connections.

Netweaving is the latest step in networking and it is based on "Paying it Forward" - having no expectations of an immediate return to you.  “Netweavers” realize that good comes back to them in many undisguised ways.

The difference between networking and netweaving is that in networking, you are looking to receive business for yourself - in netweaving, you are looking to find business for others - paying it forward will usually result in a tremendous payoff for you, at a time when it is least expected!

We will work together, in seminars and group forum discussions to help you develop your networking plan, a critical piece of your marketing plan to move your business forward.

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