GCM Expert

March 30, 2009

How to create more, more and more copy and content for your website and blog

The key to creating content (copy) for your website, blog and press materials is to consider your audience.
You must give your readers fresh, useful, newsworthy information that they’ll use.

  • Determine what topics will interest them.
  • Make a list of online and offline publications that will help you stay up-to-date and be sure to read them regularly.
  • Become an expert on all things relating to the services or products you are selling and the people who need them.
  • Pay attention to the questions your clients and prospects are asking you. Chances are, your answers will be of interest to your audience.
  • Check out blogs, forums and other online networking sites. What are people talking about?
  • Take general news and tie it into the specific needs and wants of your market.

Allison Nazarian is the Copywriting Expert for Group Mastery.  She is well- and widely known as one of the most honest, experienced, innovative and freshest voices in copywriting and marketing today.

This blog post was reprinted with permission from the author.

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March 22, 2009

Writing a Call to Action that Gets Results

When you are writing marketing material, the right call to action can make all the difference.

No matter what you are selling, your call to action should be as specific as possible and written for your audience. Your goal is to motivate them to buy what you're selling.

Know what you want them to do
You have to know what you want your customers to do to get the results you expect. Do you want them to download a free report? Buy something? Visit your website? Make sure that your intentions are clear.

Make your call to action visible
Don't bury your call to action somewhere in the middle of a densely written paragraph where it could be missed.

Whether you state it in the beginning, the middle or at the end of your copy, make sure that it can clearly be seen. Make sure it stands apart from other copy by using white space, attention grabbing sub headlines or a bulleted list.

  • Make sure the call to action is clear
    Don't leave your readers guessing about what you're asking them to do. Make your message very simple and actionable.
  • Make it compelling
    Show your readers how your product or service benefits them upfront. Let them know why they shouldn't refuse your offer.
  • Create a sense of urgency
    Give readers a time period to respond to your offer. Experts say setting a deadline increases your response.
  • Repeat the call to action if you direct readers to a website
    This is very important if you want your customers to buy or sign up for something. Repeating your call to action reminds them of what you want them to do.

Allison Nazarian - Copywriting Expert
Allison Nazarian is the Copywriting Expert for Group Mastery.  She is well- and widely known as one of the most honest, experienced, innovative and freshest voices in copywriting and marketing today.

This blog post was reprinted with permission from the author.

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March 20, 2009

Group Mastery Experts Guarantee REAL Learning

I heard a definition of an expert several years ago that still has powerful meaning today: An expert is a person who applies the lessons learned from the many, many mistakes he/she has made in a particular area. In other words, through the process of trial and error, education, training, experience and more - an expert has achieved a certain level of mastery. I just love that!

The Group Mastery Experts are truly experts who have achieved mastery in focused areas of business.  Each of these outstanding professionals are well-equipped to lend their expertise to support our community of learners:

  • Regina Baker - Ecommerce Solutions (Shopping Cart, Online Marketing)
  • Leesa Barnes - Social Media Marketing
  • Kristen Beireis - Marketing Implementation
  • Lou Bortone - Online Video Production (DIY Tech Talk)
  • Shannon Cherry - Publicity/Media
  • Carol Deckert - Netweaving
  • Charly Leetham - Blog Customization (DIY Tech Talk)
  • Joselin Mane - Internet Strategy (DIY Tech Talk)
  • Allison Nazarian - Copywriting
  • Kathie Thomas - Blogging

Via the 90 Minute Mastery Webinar program, the monthly marketing mastermind calls, DIY Tech Talks, technology sessions, blog posts, TV and special community events, the Group Mastery Experts help our group coaches learn easy, fun and profitable ways to create, market and deliver a successful group coaching program.  Now, that's REAL learning!!

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