July 13, 2009
I can't tell you how many times I've had clients and colleagues say they have no more time or money for marketing. I say, FIND IT! Marketing isn't something you can do every now and then. It's something you must do on an ongoing basis. When you have a full house of clients on your plate, marketing needs to continue.
I always hear coaches talking about the latest teleclass they took on attracting clients. It's great to learn these methods and put them into place. You know how important they are and you may even know which methods work for you. If they work and they have filled your roster, then why stop doing them? Your newsletter still needs to go out, your blog still needs to be updated and promos still need to go out, as well. If all these things stop, then you have no "attraction factor" at all. Clients come and go. If you aren't marketing, then you have no pipeline. No pipeline means there is a period of no clients. Why put yourself through that?!
Plan, plan, plan. There are routine marketing activities that you do to attract clients. Have you made sure to leave time in your day to do those activities? Put it on the calendar. Set a specific time each day, if you have to. Just keep some time for marketing. If it's a choice between taking on more clients and marketing, choose your clients (of course), but make sure you have a budget to hire someone to help. Marketing IS very successful and WILL attract clients. It's an investment in keeping your business busy.
Marketing is a long-term client attraction tool. If you think of it as part of your business plan and ongoing budget, then you will not be sacrificing your attraction factor for clients. Plan ahead. Make room in your day and your budget, so you can fill the pipeline even when it's full…who said you can't have a waiting list?
Kristen Beireis is the Marketing Implementation Expert for Group Mastery. She works with successful coaches who are so buried in marketing they are leaving hundreds of thousands of dollars on the table. Kristen and her team free coaches up to earn those hundreds of thousands of dollars without breaking a sweat.
July 8, 2009
Group Mastery Experts share their expertise in very specific areas each month via content-rich blogging. Here are highlights from June, 2009 from our experts in marketing implementation, copywriting, publicity/media, article marketing, online video, netweaving and ecommerce solutions.
The Marketing Wagon
Marketing Implementation Expert, Kristen Beireis, shares timely suggestions to help you circle the wagons on your marketing activities.
Coaches Learn Article Marketing with Lisa Angelettie
Lisa Angelettie, Article Marketing Expert, lists the four pillars of successful article marketing.
Are you making any of these mistakes when writing your press release?
Shannon Cherry, Media and Publicity Expert, lists the six mistakes coaches, consultants and speakers make when writing a pressing release.
The Secret to Sales Success and 5 Key Reasons Why This IS So Important
Lisa Manyon, Copywriting Expert, shares 5 key reasons your copy is the most important aspects of your sales success.
Netweaving Begins With: “Who Do You Know Who . . .”
Discover the value of netweaving and the power of pay it forward from Netweaving Expert, Carol Deckert.
3 Shopping Cart Blunders to Avoid
Regina Baker, eCommerce Solutions Expert, list three shopping cart blunders most coaches make and how to avoid them.
June 30, 2009
Whether you sell tee-shirts or televisions, your prime goal as an online retailer is to turn browsers into buyers by driving them to your checkout process. The path to (and through) the shopping cart should be a smooth one, with none of the virtual bumps that could potentially cause items to be tossed out and left somewhere along the road.
With today’s widespread market research and usability studies, most designers of eCommerce sites have a firm grasp of effective strategies for keeping customers on a clear, focused shopping path. Even so, there are still a surprisingly large number of websites that commit grave errors in the design and implementation of their shopping carts.
Below are a few of the most common (and easily avoidable) mistakes:
- Calling it something else. Your site’s sole point of entry into the checkout process is no place to risk confusion by getting overly fancy or “cutesy” with terminology. Resist the urge to be different by calling your cart a bag, basket, or some other alternate label. Just call it what it is, and consider adding an identifying graphic to reinforce it.
- Hiding the “Add to Cart” button. This should be the easiest action for a customer to take, and should require little to no thinking on their part. Make sure the “Add to Cart” button is in a prominent place on the product page, and that it’s in the same location regardless of which item is being viewed. If you have long, text-heavy descriptions that extend below the fold, you might even consider including two “Add to Cart” buttons (as long as you do so on every page, for consistency).
- Forcing customers to register. In keeping with the “smooth cart path” strategy, requiring customers to fill out a registration form prior to adding an item to their shopping cart can be conversion suicide. While you definitely want to make it easy for customers to create new accounts, it should never be implied that it’s a condition of purchase.
The last thing you want to do is to cause confusion with your potential customers. Make it simple for them to purchase from you instead of your competitors.
Regina Baker is the co-creator of Wahmcart and the Ecommerce Solutions Expert for Group Mastery. She created Wahmcart as a full ecommerce software solution for work at home moms without the huge price tag. She's dedicated to educating the small business individual (sole proprietors) and companies with ecommerce solutions that will allow them to work smarter, not harder while at the same time providing an affordable solution that the “average” person can afford. More about Wahmcart