GCM Expert

Would You Like Anchovies on That Group Coaching Blog?
Anchovies?!?
Did that make your mouth water? Then you know what it feels like to want something that is a little outside the mainstream. (…)

9 Elements to Help Your Copy Connect With Your Ideal Learners
When writing marketing, advertising and promotional copy, there are specific formulas to increase response and effectiveness. (…)

Think beyond traditional media for publicity
If you want to build a powerful presence to increase your visibility and your credibility for your group coaching program, you need to look beyond traditional media and add blogs to the list. (…)

How DO You Manage ALL Those Connections?
One of my newest connections on LinkedIn sent me an email, with a question as to how I manage my connections. (…)

Does Your Group Coaching Blog Have A Blue Plate Special?
Clients of group coaching love to learn extra, bite-size information about your specialty. (…)

Platform and Stage Skills for the Group Coach
In the wake of the economic challenge all businesses large or small are learning how to adapt to these constantly changing times. (…)

How Coaches Can Attract Qualified Clients With Articles
As the unemployment rate fluctuates and more men and women are left to find a way to create their own income, more people are seeking to reinvent themselves in today's tough economy by choosing to become life coaches, business coaches, wellness coaches, etc. (…)

What is a Shopping Cart?
If you are a coach that markets online and are selling products or providing coaching services, more than likely you have some sort of shopping cart attached to your site. (…)

Why You Should Never Blog for Your Group
Your groups are thriving and you love coaching groups, right? But your blog…. ehhhh… not so successful. You're writing great material. You think it's gold! (…)

The Long & Short of It ~ Long Copy Versus Short Copy
Copy (the written part of any marketing material) is the secret to sales success. So, is long copy or short copy more effective? The answer is both are effective when well written. (…)

You Don’t Have to be a Hollywood Director to Make a Great Video
Video on the web is growing at an astonishing pace and becoming more popular than ever. YouTube is now the fourth most visited site with one BILLION views per day and 41 million views per hour! One recent statistic even revealed that it would take you 9,000 years to watch every single video that's available on YouTube today! (Who has that kind of time!?!)
So how do you make YOUR video stand out among the billions of videos on YouTube? Simple. Just add some Hollywood sizzle! (…)

Follow-Up: What's Your Plan of Action
I recently came across these statistics about how frequently sales professionals follow up with their prospects. (…)
What Do Talk Shows and Internet Marketing Have In Common?
Did you ever notice how (in a very boiled down way of looking at it) talk shows are really just a marketing vehicle for actors, movie studios, politicians, and television networks? My point is that people who watch these shows don't see the marketing going on. It's NOT noticeable. It's most certainly there, but it isn't the focus. Find out what the focus is in this article.

Top 3 Article Ideas For Group Coaches
One of the greatest sources of writer's block for coaches and really all writers is the fact that it is easy to run out of article ideas when you aren't even sure if anyone is going to care about what you are writing. (…)

Choosing an Online Payment System
There are a number of reasons why your business can’t succeed without online payments. (…)

Is it Time For a Shopping Cart?
When you first started your internet based business you were probably introduced to the simplicity of using PayPal ‘buy it now’ buttons to sell products and services from your website. It’s easy, there’s no cost in setting it up and PayPal is used by a wide range of internet shoppers so it really is a great place to test out a new idea. (…)

Goals for 2009 - Did you make it? Part 3
In this series of blog posts, I am including 3 popular goals that most coaches have created this year for themselves, along with some tips to help you achieve these goals before the year is up! (…)

Goals for 2009 - Did you make it? Part 2
Did you set goals for 2009? Where are you at? You have about 2 months left…
As a coach, we are familiar with helping our clients create goals. But what about us? (…)

Goals for 2009 - Did you make it? Part 1
Did you set goals for 2009? Where are you at?
As a coach, we are familiar with helping our clients create goals. But what about us? (…)