GCM Expert

August 4, 2009

Boost your web traffic with online video

You don’t want to miss this free call I’m doing with my great pal, Lou Bortone of Online Video Branding.


August 6, 2009
1pm ET

How to Boost Your Business with Online Video

Register NOW

I know you’re nervous about doing video and you're ready to learn how to make it work for you.

Lou's da guy! He's well-known online for producing adorable, funny, powerful and effective videos.  He's branded his business and is ready to show you how to brand your business with videos, too.

Yes, you can make your videos go viral and boost your web cred easily and effortlessly.  I'm talking to Lou and he's sharing tips and tricks to get you started.


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July 28, 2009

Go Viral. Go Visible. Go Video!

“I see you everywhere!” Yup, I get that a lot!  Colleagues and clients tell me all the time that I seem to be “everywhere.”  They see me on YouTube, Facebook, on blogs and on Twitter.  I am definitely visible!  But my online visibility is no accident.   My visibility strategy is simple:  I leverage the power of video to increase my exposure – and you can, too!

Online video is the perfect tool to maximize your web presence because it’s highly visible and viral.  You can create one video and have it spread from YouTube to Facebook to your own website and beyond.  It’s the ultimate leverage resource, because you create it once and use it in many different ways, and in many different places.

Best of all, creating a video to enhance your visibility is quick, easy and inexpensive.  Armed with only a webcam or an affordable Flip Video camera, you can shoot a simple video message and upload it to YouTube in minutes.  All you need is a (high-speed) Internet connection and a free account on YouTube.com.

Once your video is posted on YouTube, you can send it to Facebook and MySpace with one click!  Other free video hosting sites like Blip.tv give you easy sharing and cross-posting functions to add your video to your own website, or to social sites such as Digg and StumbleUpon. To really leverage your time and energy, use another free service, TubeMogul.com, to blast your video out to over a dozen sites with one click!  You get the idea: One video to many sites means leverage and visibility across the web!

Keep in mind that even just posting your video to Facebook is going to give you video some mileage.  As others comment on your video on Facebook, the video then appears on their Facebook page in addition to your own.  That’s the “viral” in viral video!

And let’s not leave Twitter out of the video party…  While you can’t post the video itself on Twitter, you can certainly promote the link to your video on Twitter.  Better yet, there are several free services, such as Tweetube and Twiddeo, that will notify Twitter for you whenever you put your video on their sites.

Finally, if you want the ultimate, maxed-out, super-charged version of video visibility, be sure to get in touch with me about a free trial of Veeple.com.  Veeple is the video hosting platform that I use to make my videos clickable (with live links) and interactive. Veeple’s  new deal with TubeMogul means you can even blast your video from Veeple.com to a boatload of popular video sites.  It’s one-stop shopping for massive video visibility!  You can find more info on Veeple here: http://tinyurl.com/ltdjgv.

If you’d like more information or a quick crash course on video visibility, please feel free to visit my “Video Traffic Blast” website.  There you can find out more about my step-by-step viral video process.  Be sure to get your video online now!  Start sharing your video on the web and soon, you too can be seen “everywhere!”

Lou Bortone, Online Video, Group Mastery Expert

Lou Bortone, Online Video, Group Mastery Expert

Lou Bortone is a long-time marketing and branding consultant who helps entrepreneurs build breakthrough brands on the Internet, with services such as online video production, video branding, coaching and creative support.  Lou is a former television executive who worked for E! Entertainment Television and later served as the Senior Vice President of Marketing & Advertising for Fox Family Worldwide, a division of Fox in Los Angeles.  Lou is an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach. Visit Lou’s website at http://www.OnlineVideoBranding.com.

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July 20, 2009

Publicity Strategies for Becoming The Go-To Expert

When you're looking for advice on a product or service you're interested in buying, it stands to reason that you'd seek out the opinions of an expert in the field. We all do this, whether consciously or unconsciously.

For example, people hear about nutritional supplements from well known physicians and nutritionists – and by and large, these are the products which succeed in the marketplace.

See how it works? It can work for your group coaching program, too! What you need to do is to make the public aware of the expertise you possess in your field – and when you need to get noticed, publicity techniques are the way to do it.

Before you begin trying to get attention, ask yourself this: are you enough of an expert to wow people with your knowledge? No matter how prepared you think you are, there's always room for improvement.

Keep current with the latest developments in your field and do as much research as you can; there's nothing worse than ending up in a situation where someone stumps you with a question.

Don't try to fake expertise, ever. It will come back to haunt you sooner than you think. With that out of the way, let's get down to publicizing your expertise:

  1. Writing: Write books, website content, write editorial pieces and submit them to your local news media; write in every medium possible to get the message that you are an expert out there. Try to include useful information in your content which will make people remember your name and seek you out in the future for your group coaching program.
  2. Radio and Television: Make an effort to be booked as a guest on any television or radio program which has guests. You may be able to do this yourself or with the help of a publicist, but being a guest on TV or radio programs exposes you (and your expertise) to a broad audience and makes people feel as if they know a little about you.
  3. Public speaking: Reaching broadcast media audiences is great, but there's no substitution to speaking to people in person and having a chance to meet them face to face. Practice your public speaking skills and start getting the word to civic organizations and businesses who book guest speakers. Look for both general-interest organizations and groups whose members tend to be interested in your area of expertise. Don't forget to mention you have a group coaching program. It could led to several sign ups on the spot!

The difference between being someone who knows something and someone who is an expert really comes down to recognition. If you want to position yourself as an expert to support your group coaching program (and believe me, you do!) then you'll need to conduct an aggressive publicity strategy to get the media exposure you need to build up your reputation as an expert.

Think of your name as a brand – when people know you, they'll want to come to you when they need your products or services; you're the expert, after all!

Shannon Cherry, Publicity Expert for Group Mastery

Shannon Cherry, Publicity Expert for Group Mastery


Shannon Cherry is the publicity/media expert for Group Mastery, and the founder of Be Heard Solutions. Known as The Power Publicist, she helps coaches, entrepreneurs, consultants and solo professionals attract more clients and customers through the power of publicity. Grab your free publicity power pack to help you start establishing your media presence at http://www.beheardsolutions.com

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