October 21, 2009
Did you set goals for 2009? Where are you at?
As a coach, we are familiar with helping our clients create goals. But what about us?
In this series of blog posts, I am including 3 popular goals that most coaches have created this year for themselves, along with some tips to help you achieve these goals before the year is up! Here is the first:
Goal #1: Turn my social networking friends into buyers.
Here are 5 steps to social media success that work for everyone, no matter your business or your personality! Please use them for yourself and then feel free to coach your clients on these as well!
- Build a profile that ATTRACTS the right people. Isn't it a relief when people are knocking on YOUR virtual door instead of you having to bang on theirs? With the right combination of business information infused with your human interests and personality, you can turn your social networking profile into a social networking magnet!
- Build your network with quality, not quantity. Make sure you know who you want to connect with. It's about strategy and it's not random. Get clear about your values and the values of your ideal connections. Then infuse these into your conversations, updates and content sharing activities.
- Build your visibility through activities like wall posts, discussion board posts, comments and having conversations. The more active you are, the greater your visibility in the news feeds and the search engines.
- Build your credibility through sharing good information-yours and others. Make sure your conversations and content sharing is relevant to your market and your expertise. As an expert, your network is depending on you to be the filter for what's good and what's not. Be the expert and share your thoughts and opinions when it's relevant.
- Build traffic by blogging, integration and good conversations (yes, conversations warrant being listed twice). The more engaged you are, the better the relationships you will build, and the more your network will want to get to know you. Make sure you have a strategic marketing funnel to capture your traffic once they start "poking" around for you!
These 5 steps are very effective when you are purposeful with your social networking and strategic in your relationships.
The next goal is about spending less time social networking and more time making money. Is this something you can relate to? Stay tuned for some great tips to help you accomplish THIS goal!
MaryPat Kavanagh is the Social Media Relationships Expert for Group Mastery and President & Owner of Strategic Results Marketing LLC. She credits her success in business to the many relationships she has developed over the years. To learn more about her and her relationship-building strategies, including social networking, connect with her on Facebook at http://Facebook.com/QueenofConnections or check out her blog at www.QueenofMarketing.com/blog
October 8, 2009
No matter what you think about it, the social media service Twitter has become a dominant force in our culture, and is here to stay. And if you aren't using it, you're missing a completely free way to publicize and promote your group coaching program.
What is Twitter exactly? Think of it as part blog and part text messaging. Twitter allows users to write short (140 characters or less) messages which any person can read publicly - and those who are following you get direct access to.
Thought to be just a method to chat with pals, Twitter is now being embraced as a vehicle to increase search rankings and build a powerful presence online.
So why is Twitter considered a useful PR tool? Twitter allows almost instant distribution of messages to a large number of people at once. If you have something attention-grabbing to say, you can find yourself with a large number of users following your tweets (as Twitter messages are known) in little time.
You can use Twitter as a way to tell your readers about news and exciting developments, increase your visibility, and create more exposure for your group coaching program. Since Twitter allows you to develop a sort of personal relationship (or at least a perceived relationship) with your followers, it can be a powerful tool to develop appeal in whatever you'd like to let the world know about.
On Twitter, there's a level of intimacy that many will recognizes. Call it the "Wow! Demi Moore just sent me a text! She's eating lunch!" factor.
Used properly, Twitter can get your readers feel as if they know you personally, something which can do wonders for your group coaching program or any other accomplishments you'd like to promote.
Begin by signing up for a Twitter account and filling out a profile page; try to give a feel of how you're an expert in your field and share a bit of your personality. Others that resonate with who you are and what you have to say will find you and follow you.
Tap into Twitter's Publicity Potential
If you're promoting your group coaching program, it's a good plan to look at what other coaches in your industry are on Twitter and find out what those with the largest followings are tweeting about. Discover what's working for them and emulate - but not copy - what they are doing right.
Tweeting about mundane items won't win you any followers - and certainly won't help your get more credibility. Instead, publish interesting opinion about your area of expertise, occasionally including a link to your site when pertinent to the content of your Tweet.
If you're not familiar with text messaging, the 140 character limit may be tricky at first. If it helps, think of it as a form of haiku - economy is the key to writing Twitter posts.
Make sure to invite those you already know to follow your tweets; like social networking sites, people are more likely to start following your Twitter feed if their contacts do. You'll start off with a small following, but it will grow.
Post at least once a day and before you know it, you'll have the attention of more Twitter users than you ever thought possible. And that attention can help sell your group coaching program.
Shannon Cherry is the publicity/media expert for Group Mastery, and the founder of Be Heard Solutions. Known as The Power Publicist, she helps coaches, entrepreneurs, consultants and solo professionals attract more clients and customers through the power of publicity. Grab your free publicity power pack to help you start establishing your media presence at http://www.beheardsolutions.com
Have you jumped into social networking yet? Perhaps you are a little more involved with your LinkedIn account, or you have asked your teen to help you create a Facebook profile. Maybe you have even created a Twitter account. You are making some friends, checking things out, but it feels like there’s something missing.
When it comes down to it, you know that you really need to build relationships in order to connect with the right people and attract more coaching clients.
Whether you are spending a lot of time with your social networking or just dabbling, make sure to check out these mistakes so that you don’t do the same thing most people are making.
Social networking is a powerful place to build quality relationships with great people. These relationships are the foundation for building a tribe of raving fans who can’t wait to promote everything you do and what you stand for. It’s also a great place to build a solid customer base for your coaching business.
Isn’t that what we all want? It is completely possible through social networking, when done right. And relationships are based on WHO YOU ARE, NOT WHAT YOU DO. It is the little things, like what you do on the weekends, where you vacation, what books your read, what movies you like, are you a family person or not. THESE are the reasons people connect. Preferring you over your professional peers for expert advice comes later.
But don’t feel bad if you read this list and find you have made some of these mistakes. We all have. Most people learn by their mistakes.
Mistake #1. Always include a message with your Friend Request. Ever sent a “friend request” without a message that clearly connects you to the person? In my research, over 90% of all friend requests are anonymous, even with people who know you. Even though we have too much stuff on our plate, we have to slow down if we want to build quality connections over the internet. First make sure you have reviewed the profile of the person you are attempt to connect to. If you can’t see their profile, then do a quick google search. You must have a reason to connect with someone and let them know what it is. Social networking is not about quantity. It’s about quality. Second, include a personal note in each friend request connecting you to them.
Mistake #2. Do NOT include comments with links to your site. When you post comments on someone’s one or send them a message, do you include a “signature” with a link back to your web site? Survey after survey shows that social networkers consider this spam. Only include links when it is relevant to the conversation at hand.
Mistake #3. Do NOT forward your new friends to your web site. When someone asks “what do you do”, do you refer them to a sales page for more information? Or copy the sales content into a message? Social networking is not about selling. It is about building quality relationships. As I mentioned earlier, build the relationship first and your friends will want to purchase and share when the time comes.
Mistake #4. Share. Share. Share. Do you spend all of your time making new friends in your social networks? Don’t you have something important to say? Because we look to our peers for information, there is an expectation that you will share good information. This information should be a combination of expert advice from yourself and others. Because there is so much information in the Web 2.0 world, we rely on each other to help sort the relevant information from the trivial and unimportant information.
Mistake #5. Is it all about you? Do all of your comments and messages direct people back to YOU for more information? In my research, the main reason people delete a friend, is because that person comes across as selfish and self-absorbed. The social networking world is a cooperative environment based on sharing. If you can’t get past yourself, or you feel like everyone is competition, then it is probably not the place for you.
There are two reasons people visit the internet: connections and content. In this world of information sharing, people are looking to the peers for advice and direction. So building a network of peers for this purpose is necessary.
For women, relationship-building is often natural to our success and our survival. Use your intuition about what to do and what not to do. To build quality connections, make sure to “fix” these problems quickly.
The best news about social networking is the community is very forgiving. If you make a mistake and it’s brought to your attention, apologize and fix it. And then go on. None of us are perfect. Even when we know the rules.
MaryPat Kavanagh, President & Owner of Strategic Results Marketing LLC, credits her success in business to the many relationships she has developed over the years. To learn more about her and her relationship-building strategies, including social networking, connect with her on Facebook at http://Facebook.com/QueenofConnections or check out her blog at www.QueenofMarketing.com/blog.