July 23, 2010
- Increase Your Sales By Putting Your Customers First in All of Your Copy
I often see vanilla attempts at copywriting and they usually have one thing in common. (…)
July 19, 2010
- Take Time Off and Maintain Trust
I'm a firm believer in vacations, traveling and taking time away from my business office. Every now and then, I disappear from my business. Not only do I need to trust my team to take care of my current clients, but it's extremely important to make sure my marketing efforts continue while I'm away so I don't lose any trust-building ground with potential clients. This takes preparation.
July 13, 2010
- Are you neglecting YOUR audience?
It sounds like the simplest thing in the world, but you’d be surprised how many group coaches forget about their audience. (…)
July 6, 2010
- Five Reasons to Have A Publishing Schedule for Your Group Coaching Blog
The coaches I know are inherently creative people and often resist things like publication schedules. (…)
July 1, 2010
- Why Coaches Should Write Article Series
Have you experienced that wonderful feeling of writing an article and getting great feedback on it from readers? Or how about a lot of wonderful comments on an article you may have written on a blog. (…)
June 29, 2010
- Unfocused Focus
Most of the time we hear everyone telling us that you have to be focused on the internet. Pick a niche, get specific, and go after your target market. You've heard that, right? They're WRONG!! Okay, well, sort of wrong.
June 21, 2010
- Do Your Coaching Clients Know What Action To Take Next?
What do you want your coaching clients to do? Don’t assume they’ll come to your website or storefront just because you’ve told them you’re there. (…)
June 4, 2010
- Trust: The Heart of Connection and Business
The dictionary will tell you that trust is "Having faith in others and believing them." What a kewl definition!! (…)
June 1, 2010
- American Idol: A Contest In Differentiation
I was watching American Idol this season and it hit me. The entire process of American Idol is an exercise in differentiation! If you watch the progression of each contestant through to the finale, they learn where their "place" is in the music world. Coaches need to find their place in the coaching world.
April 26, 2010
- Consistency Is A Big Trust Factor
If potential clients don't get a consistent picture of who you are, what you do, or what your brand looks like, then you are missing out on a key ingredient of the buying process…TRUST. Here are some ways you can look to see if you are being consistent.
April 25, 2010
- What Your Articles May Be Missing
As a coach, you probably already know the importance of building relevant and useful content to attract and retain coaching clients. (…)
April 19, 2010
- Are You Making it Easy for People to Contact You?
You have just created a beautiful website for your business and you are excited and want the world to see what you are all about. You carefully made sure all your links were working, that you included all the best content on your subject, you properly categorized your information and you are all ready to shout it out! BUT, have you forgotten a very important thing? (…)
April 15, 2010
- Why Does a Coach Need an Autoresponder?
Coaches –do you need to automatically respond to inquiries, sign ups and the like? Do you need to communicate with your clients and potential clients? (…)
April 6, 2010
- 5 Double Readership Path Techniques to Increase The Effectiveness of Your Copy
Not everyone reads long copy and that’s why there are double readership paths. (…)
April 5, 2010
- Learn the ropes of PR… from preschoolers
Is getting publicity hard? Hard work, yes… But not difficult.
After all, publicity is the act of relaying crafted messages to target markets with the objective of influencing them. (…)
March 28, 2010
- Is a Shopping Cart Necessary for Coaches?
Before the question of a shopping cart is answered it is important to define a shopping cart for better understanding. A shopping cart is something a consumer uses to purchase items. (…)
March 25, 2010
- Where Coaches Should Publish Articles For Maximum Impact
When I work with coaches on writing, publishing and repurposing articles — I often run into people who have been brainwashed (by other marketers no doubt:) to write articles and publish them anywhere and everywhere that will have them. (…)
March 23, 2010
- How to Write A Powerful Speech that will Grow Your Group Coaching Business
"You don't have to see the entire staircase to take the first step" is one of my favorite quotes by Dr. Martin Luther King Jr. (…)
March 21, 2010
- Is it like pulling teeth when it comes to sitting down and writing?
You don't have to be a prolific writer in order to have a newsletter, write a blog or create articles to market your coaching business. Get some tips on quickly generating some content for your marketing in this post by Kristen Beireis, Marketing Implementation Expert for Group Mastery.
March 18, 2010
- People do business with people, not businesses
Today, as I opened my Skype window to "check in with my Skype buddies" and see what has been happening over the weekend, I found this message waiting for me. (…)
