Copywriting

July 23, 2010

  • Increase Your Sales By Putting Your Customers First in All of Your Copy

    I often see vanilla attempts at copywriting and they usually have one thing in common. (…)

June 21, 2010

  • Do Your Coaching Clients Know What Action To Take Next?

    What do you want your coaching clients to do? Don’t assume they’ll come to your website or storefront just because you’ve told them you’re there. (…)

May 20, 2010

  • Beyond Business Card Basics: How To Make Your Business Card Work For You

    Small spaces can pack a real punch. One of the smallest areas you have to work with is your business card. This is where short copy really needs to shine. (…)

April 6, 2010

  • 5 Double Readership Path Techniques to Increase The Effectiveness of Your Copy

    Not everyone reads long copy and that’s why there are double readership paths. (…)

March 15, 2010

  • Would You Like Anchovies on That Group Coaching Blog?

    Anchovies?!?
    Did that make your mouth water? Then you know what it feels like to want something that is a little outside the mainstream. (…)

March 5, 2010

  • 9 Elements to Help Your Copy Connect With Your Ideal Learners

    When writing marketing, advertising and promotional copy, there are specific formulas to increase response and effectiveness. (…)

January 21, 2010

  • The Long & Short of It ~ Long Copy Versus Short Copy

    Copy (the written part of any marketing material) is the secret to sales success. So, is long copy or short copy more effective? The answer is both are effective when well written. (…)

December 11, 2009

  • Do Your Marketing Materials Include an "Ask?"

    Since copy (the written part of any advertising, marketing and promotional material) is truly the secret to sales success and REALLY connecting with your clients - it's important to ensure you're including ALL of the key elements. (…)

November 7, 2009

  • Are You 'Offering' Your Customers REAL Value?

    Let's quickly recap the elements of good copywriting. Copy (the written part of any marketing material) is the secret to sales success. (…)

October 5, 2009

  • How to REALLY Connect With Your Customers on Their Terms to Build Relationships and Generate More Sales

    Do you truly understand what your customers want from you? Are you delivering?
    Understanding that copy is the secret to sales success is a great starting point. (…)

September 4, 2009

  • How Telling Your Story Can Generate More Sales~

    It's time to get to the heart of copywriting. We've learned your copy (the written part of any marketing material) is the secret to sales success. (…)

August 3, 2009

July 1, 2009

  • Headline Copy Tweaks You Can Make Today to Increase Sales Tomorrow

    So, you've already determined your copy (the written part of any marketing material) is the secret to sales success. Now, let's take it a step further. (…)

May 7, 2009

  • Why I Love Group Coaching in 33 Minutes!

    Group Coaching is THE best way to generate exponential profits to boost your bottomline. It’s also a genuinely effective way to create authentic and highly connected relationships with your clients. (…)

May 5, 2009

  • You can be a star by positioning yourself as the authority

    What makes your group coaching program unique? No, it’s not price. And you need to think again if it’s quality.
    It’s really YOU. And that’s exactly what the media look for. (…)

April 8, 2009

  • An easy checklist for determining whether a marketing vehicle is suitable for your campaign

    Exposure. Look at what kind of exposure you are looking for and how a particular vehicle can get you that exposure. (…)

March 30, 2009

  • How to create more, more and more copy and content for your website and blog

    The key to creating content (copy) for your website, blog and press materials is to consider your audience.
    You must give your readers fresh, useful, newsworthy information that they’ll use. (…)

March 22, 2009

  • Writing a Call to Action that Gets Results

    When you are writing marketing material, the right call to action can make all the difference. (…)

March 20, 2009

  • Group Mastery Experts Guarantee REAL Learning

    I heard a definition of an expert several years ago that still has powerful meaning today: An expert is a person who applies the lessons learned from the many, many mistakes he/she has made in a particular area. (…)

January 22, 2009

  • Allison Nazarian: Cooking up some good copywriting?

    Make sure you have the necessary ingredients! (…)

Login