Branding

March 15, 2010

Would You Like Anchovies on That Group Coaching Blog?

anchovies2Anchovies?!?

Did that make your mouth water? Then you know what it feels like to want something that is a little outside the mainstream. People who like anchovies on their pizza crave the unusual flavor of those tiny, salty fish. Sure, they might order one without anchovies, but they're much more likely to enjoy their favorite pizza along with other people who enjoy anchovies.

And isn't that what we're after with a strong blog for your group coaching program - writing that makes people crave a focused, beneficial experience?

Any coach can offer a life purpose or a career improvement coaching group - but what about a life purpose group for atheists? Or a career development group for people who are retiring? These combinations might even sound a little contradictory, but I can guarantee you that there would be eager participants in both groups.

Your blog can reflect your "anchovy" by featuring articles that appeal to the special needs of your group. Do the atheists need resources for life purpose that don't have a religious tone? Perhaps, they need meditation techniques that are void of spiritual overtones. Do the soon-to-be-retired need information about careers that offer flexibility for travel during retirement? They may need ideas about how to combine caring for older parents with juggling work.

Here's the great news about appealing to a special group: the blog posts are MUCH easier to write! Your group's needs are obvious and specific when the anchovy is the priority. The first suggestion I give any blogger is to learn how to "write tight." That means you should make one strong point per post and make the intention of the post clear. It can be very difficult to do that when writing about broad topics. Writing about your anchovy helps you jump that first "write tight" hurdle with ease.

image credit: roland

What's your anchovy? What makes people crave your group coaching experience? How can you imagine "writing tight" about your anchovy?

lauriefoley-photo

Laurie Foley, Blogging Expert

Is your online presence energizing you or overwhelming you? Laurie Foley is an online presence coach who helps people and organizations thrive online. With more than 25 years of technology experience and 15 years as an entrepreneur, she is a resourceful and intuitive guide for creating a strong personal brand. Besides writing as Group Coaching Mastery's Blogging Expert, you can find Laurie at http://lauriefoley.com and on Twitter as @lauriefoley.

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January 31, 2010

Seriously Simple Shameless Self-Promotion

shameless-self-promotionLast weekend, I celebrated my 47th birthday!  WOOHOO!  I had an amazing weekend that started with dinner with one of my dearest friends and ended with me enjoying quality time just hanging out with my 19 year old son watching movies.  Sheer joy!!

One of the moments of celebration included going to see Who's Bad - the Ultimate Michael Jackson Tribute Band.  It was SO fun and I made a few observations that I think will help you practice, Seriously Simple Shameless Self-Promotion:

  1. Do SOMETHING to get the email of people present. The opening act (who wasn't very well known) gave away their record if peeps joined their email list.  They actually had people walking around with a clipboard.  I love the back-to-basics approach to list-building.  It works every single time!
  2. Brand your program and business consistently. The main band must have said their name 12 times throughout the show.  I stopped counting at 6.  LOL  Remember, branding means ensuring your potential clients know who you are by name, look and feel.
  3. Engage your readers so they remember your brand. The main band also asked the audience several times, "What's the name of the band?"  How kewl is that? I definitely will remember Who's Bad for years to come.

How do you practice seriously simple shameless self-promotion? Share your comments freely.

Wendy Y. Bailey - Master Certified Group Coach

Wendy Y. Bailey - Master Certified Group Coach

Wendy Y. Bailey is a Master Certified Group Coach, Certified Experienced Coach and Certified Neuro-Linguistic Programming Practitioner. Affectionately called "WendyY" by her business associates, colleagues and friends, she's also the Creator and Founder of Group Coaching Mastery - Master Group Coaching with an NLP Twist. WendyY helps coaches, speakers and trainers learn to create, design, market, fill and deliver bestselling group coaching programs using Neuro-Linguistic Programming (persuasive marketing, language skills and influence strategies.) More about Group Coaching Mastery programs

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July 28, 2009

Go Viral. Go Visible. Go Video!

“I see you everywhere!” Yup, I get that a lot!  Colleagues and clients tell me all the time that I seem to be “everywhere.”  They see me on YouTube, Facebook, on blogs and on Twitter.  I am definitely visible!  But my online visibility is no accident.   My visibility strategy is simple:  I leverage the power of video to increase my exposure – and you can, too!

Online video is the perfect tool to maximize your web presence because it’s highly visible and viral.  You can create one video and have it spread from YouTube to Facebook to your own website and beyond.  It’s the ultimate leverage resource, because you create it once and use it in many different ways, and in many different places.

Best of all, creating a video to enhance your visibility is quick, easy and inexpensive.  Armed with only a webcam or an affordable Flip Video camera, you can shoot a simple video message and upload it to YouTube in minutes.  All you need is a (high-speed) Internet connection and a free account on YouTube.com.

Once your video is posted on YouTube, you can send it to Facebook and MySpace with one click!  Other free video hosting sites like Blip.tv give you easy sharing and cross-posting functions to add your video to your own website, or to social sites such as Digg and StumbleUpon. To really leverage your time and energy, use another free service, TubeMogul.com, to blast your video out to over a dozen sites with one click!  You get the idea: One video to many sites means leverage and visibility across the web!

Keep in mind that even just posting your video to Facebook is going to give you video some mileage.  As others comment on your video on Facebook, the video then appears on their Facebook page in addition to your own.  That’s the “viral” in viral video!

And let’s not leave Twitter out of the video party…  While you can’t post the video itself on Twitter, you can certainly promote the link to your video on Twitter.  Better yet, there are several free services, such as Tweetube and Twiddeo, that will notify Twitter for you whenever you put your video on their sites.

Finally, if you want the ultimate, maxed-out, super-charged version of video visibility, be sure to get in touch with me about a free trial of Veeple.com.  Veeple is the video hosting platform that I use to make my videos clickable (with live links) and interactive. Veeple’s  new deal with TubeMogul means you can even blast your video from Veeple.com to a boatload of popular video sites.  It’s one-stop shopping for massive video visibility!  You can find more info on Veeple here: http://tinyurl.com/ltdjgv.

If you’d like more information or a quick crash course on video visibility, please feel free to visit my “Video Traffic Blast” website.  There you can find out more about my step-by-step viral video process.  Be sure to get your video online now!  Start sharing your video on the web and soon, you too can be seen “everywhere!”

Lou Bortone, Online Video, Group Mastery Expert

Lou Bortone, Online Video, Group Mastery Expert

Lou Bortone is a long-time marketing and branding consultant who helps entrepreneurs build breakthrough brands on the Internet, with services such as online video production, video branding, coaching and creative support.  Lou is a former television executive who worked for E! Entertainment Television and later served as the Senior Vice President of Marketing & Advertising for Fox Family Worldwide, a division of Fox in Los Angeles.  Lou is an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach. Visit Lou’s website at http://www.OnlineVideoBranding.com.

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