February 4, 2010

Don't Transcribe a Thing!

writingI had a major aha moment last week related to walking the walk of my own talk.  It was very interesting and I thought I'd share.

"Record everything, everything, everything!" That's what I tell my community of learners and I do a pretty great job of doing that myself.

"Transcribe everything, everything, everything!"  Usually I do pretty well with this part. too.


I was writing a blog post the other day and it was taking me much longer than usual to write.  I would think of what I wanted to say, type it on the page and keep going from there.  After a few minutes, I realized my thoughts related to the post were things I'd said recently on one of my calls with Mastery candidates.  It was a fairly new call so I hadn't had it transcribed yet.

Through the experience of rewinding my brain, I realized I was actually reinventing the proverbial wheel by trying to capture those thoughts and memories that were so brilliant for me during the Mastery call.

If the transcript of the call had been complete, the blog post would've been finished in short order — a little bit of cutting here, with some pasting there, add a picture or two, and the post would've been finished.

I've actually used transcripts from Group Coaching in 33 Minutes as the foundation for my upcoming book.  How kewl is that?

Don't transcribe a thing!  It's just not worth the expense or the time, right?

Here's the lesson for you:  Transcribe everything, everything, everything so you can repurpose that delicious "in the moment brilliance" for blog posts and so much more.  That is all.

Wendy Y. Bailey - Master Certified Group Coach

Wendy Y. Bailey - Master Certified Group Coach

Wendy Y. Bailey is a Master Certified Group Coach, Certified Experienced Coach and Certified Neuro-Linguistic Programming Practictioner. Affectionately called "WendyY" by her business associates, colleagues and friends, she's also the Creator and Founder of Group Coaching Mastery - Master Group Coaching with an NLP Twist. WendyY helps coaches, speakers and trainers learn to create, design, market, fill and deliver bestselling group coaching programs using Neuro-Linguistic Programming (persuasive marketing, language skills and influence strategies.) More about Group Coaching Mastery programs

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January 24, 2010

Why You Should Never Blog for Your Group

write-for-one_empty-roomYour groups are thriving and you love coaching groups, right?  But your blog…. ehhhh… not so successful. You're writing great material. You think it's gold! You've been sweating blood over your posts. How can you be giving away so much great content and not getting stronger responses?

Because you shouldn't be writing for your group.

People hate being addressed as groups. With the possible exception of members of weird cults. If you're a cult coach, stop reading now. For the rest of us, our readers are individuals and they crave being understood as individuals.

It's one of the most common mistakes that I see as an online presence coach. When you write like you're talking to a group, you'll probably find yourself talking to an empty room.

Happily, it's easy to fix. Just back away from the blog podium and take your reader out for coffee instead.

Want to write a bigger, better blog with a more devoted following? Write for one person. Counter-intuitive, I know.  But effective AND less stressful. Not only will your blog speak to more people, I can guarantee you'll have more fun writing it.

I like to think very specifically about my ideal reader.

For this post, it's Andrea. She's a coach who wants to cultivate an audience for her group coaching practice.  She's a 45-year-old, irreverent corporate refugee who wants her coaching groups to empower others to consider life outside the corporate realm. Her personal motivation is to create a flexible lifestyle to accommodate her family and her business. She coaches three groups a week and creates information products from the results of her groups.

I can feel more comfortable writing when it's just a chat with Andrea. The details of her practice don't necessarily color the content of my post but they help me feel connected to her.

And isn't blogging really about connecting?

Who is your ideal reader? What's her name? What's her job? What's her goal? What motivates her?

How would feeling her presence change how you blog?

image credit: fredjk


Laurie Foley, Blogging Expert

Is your online presence energizing you or overwhelming you? Laurie Foley is an online presence coach who helps people and organizations thrive online. With more than 25 years of technology experience and 15 years as an entrepreneur, she is a resourceful and intuitive guide for those who want to establish a strong personal brand and learn the vital social media skills to flourish in a rapidly changing environment. Besides writing as Group Coaching Mastery's Blogging Expert, you can find Laurie at and on Twitter as @lauriefoley.

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March 9, 2009

Kathie Thomas: How Blogging Can Help Your Business

Kathie Thomas - Group Mastery Blogging Expert

I was delighted to be asked to join this fantastic team and teach you all about blogging!

You know, we don't always know what is our intended path in life and we only find that out by exploration followed by a series of successes and failures. Hopefully more of the former rather than the latter!

When a client of mine in 2005 asked me to explore blogging for them I thought 'oh, oh, another fad of the day' and was reluctant to do it.  I often felt like I might have been chasing wild gooses but I figured I was getting paid for it, so I better do what I was asked.  In my 'fulltime' capacity, I'm a Virtual Assistant and I assist many clients virtually on the web.  More about Kathie.

To make sure I'm doing anything properly I always set up projects of my own so that I'm not on my client's time learning how something works.  I was not to know that blogging would become addictive!  Today I'm in Australia's Top 100 Bloggers and have been there now for close to 3 years.  I own over a dozen blogs and write to several of them on a regular basis every month, and a couple every week, sometimes several times a week.

I've learned what makes a blog work and how to build your audience, but more to the point, your expertise in a field. And I've successfully published 2 books (so far) from successful blogs I've written and established.

So, how can I help you?

  • Firstly to understand what a blog is
  • How to establish a regular posting pattern
  • How to build your audience
  • Which programs I recommend to use
  • And how to use a blog to support your business and brand

So I'm here at Group Mastery to help you establish yourself as an expert in your field by using a blog.  I look forward to getting to know you!

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