Article Marketing

July 16, 2009

Setting Realistic Writing Goals

I have a bad habit of setting totally unrealistic goals for almost everything in my life. I forget that I have three children, a husband, a mom with dementia, an elderly dog and a zillion other things to do!

I usually never have ALL of the time to I think I have to devote to a particular project. But writing is important to me. It is my business. It is my passion. It is what works! So I have to commit a certain amount of time to it. And so should you.

So how should you achieve this? Well you really need to set realistic writing goals. Because when you do that, you will end:

1. writing frustration

2. incomplete writing

3. poor quality writing

Here is an idea of how I like to set realistic writing goals for myself…

1. I bought a kitchen timer (a pyrex one to be exact) from the supermarket

2. I decide on what I'm working on. An article. A chapter in my book. An infoproduct section. Whatever.

3. Based on the task, I allot a certain amount of time for it. Thirty minutes for articles. Sixty minutes for products and book chapters. (This is all rough draft work of course)

4. I check the timer once. When I'm at 10 minutes before time is up - I start wrapping things up. And that could mean finishing a paragraph or even just finishing a sentence. It doesn't matter. You don't have to complete the entire task.

5. When the timer goes off - I respect it and stop what I'm doing. I go onto my next task to accomplish for the day whether that is another writing assignment or whether that is marketing or some other part of my business. If I have some time leftover of my "work day", I will devote it to finishing the writing project I started earlier. Otherwise - I will just pick up where I left off the following day.

Quick Tip: Write the same time everyday. Waiting to write when inspiration hits - may mean you won't write until next year:-)

Lisa Angelettie, Article Marketing Expert

To learn more about Lisa visit her site here!

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June 4, 2009

Coaches Learn Article Marketing With Lisa Angelettie

Lisa Angelettie, Article Marketing Expert

Lisa Angelettie, Article Marketing Expert

Welcome to everyone here at the Group Coaching Mastery Blog! My name is Lisa and I am an article marketing expert who is so excited to be here and to join you as your guide to the easiest, most effective, and zero cost marketing strategy — article marketing.

I have been working full time on the web since 2003 when I started my first website, As a newly married and pregnant psychotherapist, I needed to find a way to make money yet have flexibility. I didn't want to have to go into New York City everyday and see clients all day. So I thought of GirlShrink as an online service for women but had no idea how to promote it. I was always thinking of offline marketing strategies. Never online. That was until I started writing articles…

I wrote articles on all sorts of subjects concerning womens mental health and relationships because I enjoyed doing it (my career pre-marriage was as a journalist), and I thought it would be a great idea for women who were visiting my site but weren't ready for an online therapy session — to at least be able to get a little advice. I had no idea the influx of traffic I was going to get from my articles.

It didn't take long for me to realize that if I put a little more effort into my articles: strategizing keyword placement, writing on a more consistent basis, optimizing titles, publishing other places, etc., that I would really take my business to another level. And it did. Not only was I getting a surge of new traffic, but they were prequalified and opting into whatever free offer I was presenting. Bottom line - article marketing was the bomb!

If you are not writing articles to share the message and your knowledge about your niche with the people in your marketplace, then you still haven't grasped the most basic concept of building a thriving online business. Content is Queen!

Search engines love it. Readers love it. Your potential clients must have it before they decide to work with you. They must feel that you are an authority on whatever you are coaching them on before you are hired. It's just that simple.

Finally - article marketing is not for essay writers. You do not have to write the next award winning novel. You don't have to know how to spell! There is spellcheck for that. In fact the four pillars of success in article marketing are quite simple…

1. Write your articles (write what you know)

2. Publish your articles (place in front of as many eyes as you can)

3. Promote your articles (tell folks that you have written these articles)

4. Profit from your articles (drive readers back to your special offers, etc.)

That is what I assure you will learn how to do quickly and effectively with me over here at the Group Coaching Mastery Blog. I look forward to talking to each and every one of you and remember that I am here to help support your business in any way I can. You can always reach me over here at the Group Coaching Mastery Blog, at my site, or send meĀ  a tweet (@girlshrink).

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