July 12, 2011
It only takes ONE to make real money
It only takes ONE ideal client to make real money. Not 10, 30 or even, 5. One.
Unfortunately, I see coaches make a huge mistake by trying to serve far too many clients at one time. Most of the time, the clients aren't even ideal. You're diluting your marketing efforts by trying to be all things to all types of clients.
I think the belief is by focusing on just one ideal client, the market is somehow limited in the number of people you'll reach. You may also think speaking to just one ideal client will eliminate clients who can truly be served by your message. That's the farthest thing from the truth! Knowing your ONE ideal client intimately well helps you know exactly what she reads; where she goes, what she does and how to reach her in the spaces and places. You're cooking with gas now!
Look at the Chicken Soup for the Soul series of books. The very first book was written for a broad audience. Authors soon discovered a wider appeal in the "Chicken Soup" series by creating subsequent books for Teens, African-Americans, Grandmothers, New Mothers and more. Each book in the series was targeted to ONE specific group of ideal clients. You get the idea.
One ideal client - just one.
Focusing on ONE ideal client leverages your marketing time while honing your expertise and skills to provide exceptional service to your community of ideal clients made up of the one. That's priceless and yields HUGE benefits for the amazing people served by the programs and services you create. Get really comfortable with the group of ONEs you're serving since you're well-positioned to dig deep in the services and programs you offer to support them.
In my next post, I'll tell you how to carve out a highly profitable niche with your one ideal client. Kewl, heh?
Who's your ONE ideal client? This is your opportunity for shameless self-promotion.