What happens when you build it and they don't come?

They'll sign-up for your teleseminar for reasons they don't even understand.

They'll come to your call not even knowing if you can help them.

They'll listen to your live call live and download the recording, longing to learn from your wisdom — wanting your help.

Of course, they'll look at your program and say, "It's only $400!"

Then, they'll enroll in your program without even thinking about it.

It's money they have but fulfillment they lack.  Or, it's fear getting in the way and holding them back from a successful business, a great career or a fulfilling life.

Then, they'll call into your group coaching sessions and bask in the glow of all the learning you give.

They'll feel special because you know them by name and what you say resonates on a meaningful level.  They feel totally in sync with you!

It's almost like when you were a child and you knew you had a special place in your teacher's heart.  It's not about you but about how special you make them feel.  They'll feel like you care.  More  importantly, they'll know you care.

As they join every session, they'll feel like they've been dipped in an experience that leaves them forever transformed, enlightened and ready to overcome any obstacle.

The experience will be so gratifying they can't sit still for long because they HAVE to do something now.  People will come, Coach!

But, what happens when you build it and they don't come?

As coaches, we bathe in that vision for each and every group coaching program, don't we?  But, it's just not enough to create a group coaching program with great content.  Your ideal clients won't  flock to your program if they don't know about it.

What do you do when you build it and they don't come?

1. Go back to square one and get a real clear picture of your ideal client.  Your ideal client is the person you genuinely want to serve in your program.  You can't just use the term "entrepreneurs" and call it a day.  Be intentional in your vision of your ideal client, then imagine multiple ideal clients who look, feel, behave and are the same.
2. Get to know your ideal client intimately well.  Knowing your ideal clients requires going beneath the surface to understand what guides and drives them.  The better you know your ideal clients, the deeper you're able to realistically approach them about their experiences.
3. Start marketing conversations your ideal clients by creating connection, building rapport and fueling the know-like-trust factor.  Stop pushing your messages, pitching or selling.  Care about your ideal clients and talk to them from that place of caring.
4. Give your ideal clients the means to experience what it means to be served by your program online and offline in your blogging, live networking, articles, social media updates and teleseminars.  Caring means sharing yourself, your story and revealing your connection to your ideal clients experiences.

You'll grow more attractive to your ideal clients with each and every conversation.  You'll appreciate every connection with your ideal clients and they will, too.  You'll rewrite the story of the group coaching program you've created for your ideal clients.

They will come, Coach!  People will most definitely come!

Wendy Y. Bailey - Master Certified Group Coach

Wendy Y. Bailey is a Master Certified Group Coach, Certified Experienced Coach and Certified Neuro-Linguistic Programming Practitioner. Affectionately called "WendyY" by her business associates, colleagues and friends, she's also the Creator and Founder of Group Coaching Mastery - Master Group Coaching with an NLP Twist. Sign-up for WendyY's free practice-building teleseminar for coaches.