Marketing Isn't Just About Execution…ESPECIALLY for Coaches.

I talk to so many people about marketing and all they talk about is what technology they use, the marketing tasks they do on a regular basis and the processes they go through.  Ugh!!  There is so much more to marketing than that!!

• Marketing is an education platform.
• Marketing is a relationship machine.
• Marketing is a way for you to reach out and help people understand what is possible.
• Marketing is the place where you can open minds and hearts.
• Marketing is the first step in creating change.
• Marketing is your first coaching platform.
• Marketing is the where trust-building starts.

No matter what you DO in marketing, you need to make sure you are BEING the coach. Every little corner of your marketing systems, your marketing language, and your marketing strategies must keep these things in mind.  You see, many people become internet marketers and have great success at it.  Many coaches have followed the advice of big wig internet marketing trainers and they’ve experienced the success that comes from it.  How much more success could be gained if the “being” of the coach was carried through every little piece of the marketing puzzle?  How much faster would people get on the phone with a coach because of the trust that's built from getting to know the coach this way?

Here’s an example; A Coach I know had been invited to be interviewed on a call.  This coach is energetic, kooky and crazy fun to talk to.  She also had some great info. to share.  So, she put her fun personality totally out there in her blog post inviting her community to sign up for the call.  She used the same language I hear on phone calls with her.  It was like it just spilled out of her mouth onto paper.  She didn't sensor and she didn't question whether it was "right."  She just did it.  Her fun personality just oozed through her marketing.  This coach was totally present in her invitation.  Her blog design, picture, colors etc…it all matched, too.  Even her font matches!!  This is what I’m talking about!  She gave an experience of her coaching throughout all her marketing.  Now, don’t go trying to get all creative for the sake of getting creative.  That’s this coach, not YOU!  So don’t sweat the creativity…just make sure your marketing feels and looks like who you are on a coaching call.

I see too many coaches passing off their marketing work to someone who is technical and doesn’t have knowledge of coaching or what it can do for people. A coach may know how to create great copy , which is great!  It’s a MUST!  Then they hire skilled labor to put the marketing into place.  This skilled labor knows technically what to do, but has no idea how to make the sales process “FEEL” like that particular coach’s brand of service.  It’s that personal touch of consistency that makes all the difference in the world for increasing your trust factor which, in turn, increases the response to a marketing campaign.  So, hire someone who can translate your unique coaching brand into the process of marketing for you.  Especially if you aren’t the one doing most of it!

What do you think?

Kristen Beireis, Trust Marketing Expert

Kristen Beireis is the Trust Marketing Expert for Group Coaching Mastery. She helps coaches and other personal transformation professionals establish trust through marketing.  First, she establishes a foundation that's rooted in your authentic differentiation. Then she follows up with solutions that bring consistency to everything that has your name on it — from your newsletter to your business card to your social media pages. And while she's happy to teach you how to do all this yourself, many of her clients love the way her team reduces their workload and overwhelm.

Greater trust means a shorter sales cycle, more of the right clients, and the confidence that comes from knowing your sales and marketing are in integrity with who you are as a person.