Do Clients Care About What You Write?

While there are obviously many reasons why we write articles: to attract traffic to our sites, building backlinks, establishing credibility in our marketplace, enhancing our visibility in our niche, etc. There really should be one BIG reason why we write - so that potential clients, customers, read them and find value in them. With that in mind, I pose a question to you: Do your clients care about what you write?

If your answer is "I don't know Lisa" or better yet "I don't think they read them at all", then let's take a minute to discuss how you can begin to write articles that your clients and prospects really care about.

Pick Good Topics
Are you writing about topics that your clients and potential clients find informative? Are you teaching a new concept? Explaining an old one? Are you solving a client problem? Are you discussing a hot topic in your niche? It's really important that when you sit down to write an article that you are tapping into article ideas that are a source of interest or pain of your clients. If you are disconnected from the needs of your clients it will show. You will consistently write articles that get only 10 hits on high-traffic article directories, that receive zero comments on your blog, that are never shared or tweeted about.

So How To Do You Get Connected?
It's simple, just ask. You can write an email to your list and ask them what they need help with. What questions they need answered. What they're stuck on. You can also use social media powerhouse sites such as Twitter or Facebook to connect with people in your niche and get a pulse for the topics that interest them. See what they're tweeting about, re-tweeting, and again you can directly ask them what they want to know on these sites as well.

Care About Quality
Make sure that you are holding yourself to a high standard when you write and publish articles for your clients. Your articles are a reflection of how much you care about your topic, how much you know, how much attention you paid to spelling and grammar. In other words, your work is a direct reflection of you.

Establish A Voice
I'm going to assume that you have competitors in your field. That means that you are not the only one writing about what you are writing. So if you and another coach write about the same topic (ex. How To Find Your Passion), how does a prospect make a decision on which one to read. That's simple. Your article will resonate with readers who can relate to your "writer's voice". Your writing voice is totally unique to you and its what keeps readers coming back for more.

Many of my clients have told me that I have a way of explaining concepts in very simplistic terms, without being condescending. They like that about my articles, and it's what gives me my unique writing voice.  You will find your voice too as you continue to write on a consistent basis, AND as long as you write from an honest place. Don't try to imitate or copy another writer. Write in your own natural voice "the way that you would talk to a friend about your topic" and you will find die-hard fans of your articles that will easily convert to future clients!

*Bonus Tip - Take a look at the stats on your blog or on your favorite article directory. Which of your articles receives the most hits? What articles have been commented on or shared the most? Those are the articles that you need to create article series from. That's how you get clients to care about what you write.

Article Marketing Coach

Lisa Angelettie is a professional coach, published author, and article marketing expert. She's been using articles exclusively since 2003 to drive traffic to the websites of her clients as well as her own. Lisa is the Article Marketing Expert for Group Coaching Mastery. Stop by and read some of Lisa's free article marketing tips over at her site: Article Marketing Tips.