Five Reasons to Have A Publishing Schedule for Your Group Coaching Blog

The coaches I know are inherently creative people and often resist things like publication schedules. However, your group coaching blog can benefit tremendously from having an editorial schedule, just like any successful publication.

In my experience, the frequency is actually less important than the consistency. Whether you post once a month, once a week, or every Monday, Wednesday and Friday, see if these reasons can help you stay motivated to publish on a schedule.

1. Blogs that publish on a predictable schedule get more traffic and who doesn't want more traffic? You could extrapolate this point to mean that bloggers who publish more frequently get even more traffic. That's true, too, particularly if you use social media to promote your posts when they occur.
2. Blogging regularly pushes you to keep generating innovative and timely content. Your blog gives you an ideal testing ground for ideas that can seed your group coaching programs. Use your blog to try and test ideas for relevance within your community.
3. Ever heard the phrase "A body in motion stays in motion?" Your blog can benefit from the same kind of momentum. By having a publication schedule, you are much more likely to continue updating your blog even when other things are distracting. One of the worst things that can happen to a professional's blog is for it to become obviously out of date. Site visitors will assume that your business is not operating effectively when your blog is not being updated.
4. Writing a blog requires commitment and inspiration. Your clients may sometimes benefit from your inspiration but they will always benefit from your commitment. A regularly updated blog is a clear demonstration that you are a committed coach.
5. Publishing on a schedule forces you to dig deep and develop your expertise. A blog provides an opportunity to become recognized as an expert in your field. Take advantage of the research opportunities that blogging provides you. You may be pleasantly surprised by how quickly your regular blogging creates a substantial body of work which could be translated into a book, workshop, or new group coaching program, all of which build your authority.

If you're still struggling to commit to a schedule, consider finding a blog buddy or an accountability partner or group.  Or just go public with your commitment! You and your blog have everything to gain.

image credit: comedy_nose

Laurie Foley, Blogging Expert

Laurie Foley has been helping people and organizations thrive online for more than 15 years. Resourceful and intuitive, she's an online business coach and dedicated guide for those who want to create meaningful work and amplify their message. Besides writing as Group Coaching Mastery's Blogging Expert, you can find Laurie at http://lauriefoley.com and on Twitter as @lauriefoley.