June 5, 2010
Speaking builds credibility for coaching
Speaking helps build credibility. When you speak to a group, organization, or audience— whether niche-marketed or general—you create credibility for what it is that you do. You are using one of the most basic tools that we as human beings possess; and that is communication. The power and gift of effective, engaging, compelling communication is not to be overlooked or underestimated. It provides benefit for the listener in whatever it is that you’re sharing with them; it serves your need to promote your products or services; and on a very subtle level it builds community and connection, reminding us that we all have the same basic needs and that we can help one another to fulfill them.
By using the gift of speech to convey your message to a population of people who might otherwise not know of your group coaching program, you not only establish yourself as a presence in their mind, but you’re actually building your reputation and credibility as a business or entrepreneur that offers the world something of value.
Here are more ways to promote and grow your group coaching business by speaking:
Be Niche Specific
Have a specific area of expertise. Clients will not want to hear that you can cover any topic that they need. Being good at many things is not as impressive as being great at one thing. Find a need and fill it.
Target your Market
Your niche tells you who you are selling to. Think of your general market and consider what problems you can solve for them. The answers to this will give you content for the future and specify what you are currently working with.
Give Benefits not Features
Illustrate how your content can help your audience, not what is great about your ideas. People want to know what is in it for them. Take your objective and apply it to your potential client.
Give Away your Ideas
Draw traffic to your website with free downloads. If you don’t have an online presence, you can opt for a written document as a handout. However, hard-format allows audiences to put it to the side and forget it, plus you miss the internet browsers. Create definite action by collecting their leads before you give away a paper that contains detail of your work.
Be a person of action. Share with us how you have used or will use these tips to grow your group coaching business. If you want more information on how to speak and grow your business, check out my CD/DVD entitled "Speak to Grow Your Business: The Formula to Speak Your Way to Millions." How have you used the power of your voice to grow your business?
DeLores Pressley is an international keynote speaker, author, life coach and the Founder of the Born Successful Institute and DeLores Pressley Worldwide. DeLores has spoken to more than 107,000 people in over 65 major cities and countries. She has been interviewed on America’s top rated shows including, OPRAH and Entertainment Tonight. She produces Speak for Hire, an educational program teaching entrepreneurs, speakers and coaches how to speak and grow their business. More about DeLores