What Your Articles May Be Missing

As a coach, you probably already know the importance of building relevant and useful content to attract and retain coaching clients. The "rules" around building that content have pretty much always been the same. Useful for the reader. No spammy content. Yet it's what you may not know about writing articles that can set you apart from your competitors — identifying just what your articles may be missing.

Search Engine Optimization (SEO) experts agree that there are some essential elements that should be included in every article. Don't worry, it isn't a long list - just the essentials - and maybe one or two things that you haven't heard of before (SEO guys are secret sallies!)

1. Do your article titles have relevant and rich keywords?

2. Are your articles at least 250 words long? If so, great - but the search engines even love 400 words better!

3. Are you using your keywords throughout your article - naturally? Not too many or that's considered spam.

4. Do you have links in your articles? The search engines love content that refers to other RELATED content. So if you link to another related article on your blog or 3rd party site, in your article - it's better seo. Think Wikipedia.

5. Do you have some sort of clipart, photos, infographics, or related videos in your articles? Search engines love multi-media content, and other site owners tend to link to content with visuals more often. Now don't panic! You don't have to add images to every article you write if it's going to slow down your progress — but if you can spruce up an article with a little clipart (so inexpensive to use) - why not?

Would you like more article marketing and writing strategies like this? Then I invite you to grab my multi-media article marketing toolkit and get started adding the missing pieces of your articles today.

Article Marketing Expert

Lisa Angelettie is a professional coach, published author, and article marketing expert. She's been using articles exclusively since 2003 to drive traffic to the websites of her clients as well as her own. Lisa is the Article Marketing Expert for Group Coaching Mastery. Stop by and read some of Lisa's free article marketing tips over at her site: Article Marketing Tips