April 5, 2010

Learn the ropes of PR… from preschoolers

Is getting publicity hard? Hard work, yes… But not difficult.

After all, publicity is the act of relaying crafted messages to target markets with the objective of influencing them. It happens to you each day. And you do it each day, too.

In my world, it's simple to catch a glimpse of how publicity and public relations operate. No, it's not because I'm already in the PR business. My twin daughters are great examples of how PR and publicity work every day.

"Mommy, look at my picture!" And of course, not only do I look at it, but sing its praises it and tell her dad about it too.

Get it? Publicity in action.

If you don't think you're geared up for publicity for your group coaching program, how about taking a few training tips from my girls:

1. Brag a little. If you want visibility, you've got to tell your target market. Good deeds (and good work) often go unseen otherwise. When Lyra finished her stuffed toy arrangement, she needed to let us know, otherwise it would have just been a mass of stuffed animals to us.
2. Dress for your dream. Playing dress up is constantly a fun game that boosts energy and creativity. Sometimes dressing up is sufficient to get you going and feeling like you really ARE someone!
3. Be sociable. Sasha always says hi and hugs people she meets. Good PR is all in the relationships, so pick up the phone and connect. (Hugging isn't always necessary, but also nice once in a while!)
4. Silence is not golden. In our home, it often means something big is brewing and disorder is near. So don't be quiet; speak your mind, as it often gets people talking more - which adds to your visibility.
5. Sharing is not optional. We all know someone who just takes and takes and takes. And no one wants to play with a taker. Share your wisdom and ideas, and you will become known credible and receptive.


Shannon Cherry, Publicity Expert

Shannon Cherry, Publicity Expert

Shannon Cherry is the publicity/media expert for Group Coaching Mastery, and the founder of Be Heard Solutions.

Known as The Power Publicist, she helps coaches, entrepreneurs, consultants and solo professionals attract more clients and customers through the power of publicity.

For more PR and publicity tips, get the free publicity power pack at Be Heard Solutions.

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