March 25, 2010
Where Coaches Should Publish Articles For Maximum Impact
When I work with coaches on writing, publishing and repurposing articles — I often run into people who have been brainwashed (by other marketers no doubt:) to write articles and publish them anywhere and everywhere that will have them. This is so very wrong. That's right I said it! Very wrong. And I want you to stop doing it, and this is why:
1. Who Has Time For All Of That?
It doesn't matter what short-cut you invest in such as submission software or a submission service, the end result is that you will spend more time than necessary on a tactic that ultimately will not benefit your article writing or publishing efforts. Anytime spent on a tactic that doesn't work is a waste of time. Time you could have spent with clients.
2. All Backlinks Are Not Created Equal
The theory behind people wanting to publish their articles to lots of blogs and article directories is to acquire many backlinks to their website. While in theory this is absolutely a great SEO tactic, the problem is - is that all backlinks are not created equal. When you publish your articles to websites who get little to no traffic and basically get no Google love — you have created a backlink that the search engines don't value - therefore it is basically worthless.
3. If You Write It But No One Reads It - Is It Published?
Okay, that was my effort to be a little funny and use the whole "tree falling in a forest" analogy — but the point I am trying to make here is if you publish your articles to article directories or blogs that get little to zero traffic, your articles will never be read, shared, bookmarked, or syndicated. So does it make sense to you spend time publishing articles that will not be read? No.
4. Do You Want To Suffer The Wrath Of Duplicate Content?
While you will not be thrown off the web for having duplicate content out there, what you will suffer is a duplicate content filter. That means that your article will only appear in search engine results on significant blogs, websites, and article directories. The key word here is significant. Significant ranking, traffic, domain age, frequency of adding content, and quality of backlinks.
So Where Should Coaches Publish Articles For Maximum Impact? The answer is to a handful of key and significant places.
1. Look for blogs and other 3rd party websites with good traffic, momentum, comments, and a community of members. Find out if the blog(s) accept article submissions and submit.
2. Look for article directories that have good traffic, been in business for at least a year, who human review and publish your articles quickly, who have over 1,000 authors, who don't have "yucky" pop-up or fly-in ads, who provide at least basic stats on the performance of your articles, AND who implement other strategies to promote your articles such as Twitter, RSS feeds, Share Article, and easy syndication.
3. Publish to your own site. It's important to drive traffic directly to your site and eliminate the middle man as much as you can. This will become easier as you build and grow the content on your site, and will help establish you as an authority in your niche.
Want more article publishing strategies like this? Then I invite you to download my newly revised article marketing success kit and get maximum impact with minimum effort.
Lisa Angelettie is a professional coach, published author, and article marketing expert. She's been using articles exclusively since 2003 to drive traffic to the websites of her clients as well as her own. Lisa is the Article Marketing Expert for Group Coaching Mastery. Stop by and read some of Lisa's free article marketing tips over at her site: Article Marketing Tips